Today Zach Hesterberg is unpacking a surprising yet vital lesson for entrepreneurs, coaches, and consultants: Why LESS can lead to GREATER success in your business events and endeavors. Drawing inspiration from well-known Bible stories, Zach challenges the common belief that more leads, more money, and more resources guarantee growth. Instead, he explores how depending on God, rather than your own resources, can produce supernatural business breakthroughs.

You’ll hear insights on biblical figures like Gideon and Samson, as Zach illustrates how God often removes resources to ensure He alone gets the glory for your achievements. Discover how to navigate business setbacks, such as losing a key client, facing revenue dips, or dealing with team changes, and why these may be divinely appointed opportunities for growth and dependence. You’ll also gain practical reflection questions to align your mindset, leadership, and event marketing with faith-centered principles.

Whether you’re struggling with a lack of leads, budget constraints, or feeling stretched thin as a coach or consultant, this episode is your blueprint for thriving with less and seeing what God can do with what you already have.

Zach covers:

Dependence on God over resources

God works through scarcity

Biblical examples of insufficient resources

Spiritual perspective on business struggles

Relinquishing credit and seeking humility

Faith during resource reduction

Multiplication despite natural limitations

Timestamps:

00:00 Rethinking resources for breakthroughs

04:21 Trusting God with limited resources

06:27 Prayer for guidance and success

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Learn the two ways to explosive business growth with this episode of the Sold Out Events podcast! Host Zach Hesterberg, a paid events expert with years of experience scaling coaching and consulting businesses, goes deep into two powerhouse strategies: vertical scaling and horizontal scaling. If you're an entrepreneur, coach, or consultant ready to grow beyond seven figures and dominate your niche, this episode unpacks the game-changing tactics you need.

Drawing insights from a recent presentation from marketplace leaders, Salim Elhila and Tan Gera, Zach breaks down the blueprint for scaling your business to multi-eight figures and beyond. Discover how to implement vertical scaling by increasing the lifetime value of your clients with flagship, ascension, and retention offers, as well as leveraging virtual events and paid challenges for lead generation and sustainable growth. Then, learn the fundamentals of horizontal scaling and how to create complementary businesses within your holdings, maximizing profits while serving your client base in new, innovative ways.

Whether you're looking to strengthen sales systems, multiply your offer suite, or strategically expand your company portfolio, this episode arms you with actionable steps and proven frameworks, all backed by real-world results. Plus, find out the #1 mistake to avoid when choosing your scaling path!

Zach covers:

Vertical scaling for business growth

Horizontal scaling via multiple companies

Customer lifetime value optimization

Ascension and retention offers strategy

Recurring revenue and business valuation

Lead generation through virtual events

Building teams for operational complexity

Timestamps:

00:00 Importance of increasing lifetime value

06:26 Importance of customer retention

08:43 Vertical vs. horizontal scaling

13:19 Exploring done-for-you services

16:25 Focus on one business first

18:52 Focusing on vertical scaling strategies

21:13 Inviting you to subscribe

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Follow Salim and Tan on Instagram:

https://www.instagram.com/slm

https://www.instagram.com/tan

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode, Zach Hesterberg reveals how sometimes the path to exponential business growth isn’t about chasing every new opportunity, but about having the courage to ask for doors to be closed, whether that means clients, offers, or revenue streams that are holding you back from your next level.

Drawing from personal experience and biblical principles, Zach shares a powerful prayer that entrepreneurs can use to invite God to close doors that are not leading to breakthrough, making room for the right business opportunities to open. Learn how the pruning process, removing relationships and deals that no longer serve your vision, can lead to accelerated success, clarity, and alignment with your purpose.

Key topics include faith-driven entrepreneurship, the role of spiritual discernment in business decisions, navigating financial uncertainty, and building resilience through purposeful action. If you’re a coach, consultant, or entrepreneur seeking both strategic and faith-forward business growth strategies, this is a must-listen episode.

Zach covers:

Faith-driven business decision making

Experiencing loss before breakthrough

The principle of pruning for growth

Obedience and overcoming comfort zones

Trusting God's redirection, not rejection

Timestamps:

00:00 Praying for business breakthroughs

06:05 Finding inspiration for revenue ideas

07:54 Finding faith in business decisions

10:57 Faith Forward Friday introduction

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Today we’re going deep into price conditioning strategies for coaches, consultants, and service providers looking to make their $10,000+ offers feel irresistible and affordable. Whether you’re selling transformational coaching, consulting, or premium services, understanding how to position and compare your pricing is key to overcoming prospect sticker shock and converting high-ticket clients.

Zach Hesterberg, paid events expert, explains four proven methods to make high-ticket coaching and consulting packages appear cheap, from illustrating the cost of inaction, comparing alternative (and inferior) solutions, leveraging normalized big-ticket purchases your prospects already make, to strategically positioning your own higher-priced offers. Packed with actionable examples for non-financial niches like health, wellness, and relationships, you'll walk away ready to implement these price marinating techniques in your next sales call, webinar, or event presentation.

If you’re an entrepreneur eager to scale your business with premium event offers and want to fine-tune your sales presentations, this is a must-listen. Plus, discover how paidevents.com can help you craft presentations that attract and convert your ideal clients.

Zach covers:

Price conditioning for high-ticket offers

Cost of inaction comparisons

Alternate or inferior solution costs

Abstract comparisons to normalized purchases

Using other premium offers for context

Ethical and compliant marketing practices

Structuring sales presentations for conversions

Timestamps:

00:00 Cost of inaction

05:22 Cost of alternate solutions

10:10 Pitching cost-effective marketing solutions

17:10 Discussing high-value client services

20:06 Pricing strategies and consumer perception

22:31 Scaling with virtual events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

100x ROI in your coaching or consulting business, even during uncertain times? In this episode of Sold Out Events, Zach Hesterberg, paid events expert, digs into the concept of supernatural business growth driven by faith and obedience. Drawing inspiration from Genesis chapter 26, Zach reveals how aligning your business decisions with God's direction can lead to extraordinary results, even when logic and circumstances say otherwise.

Discover actionable takeaways for entrepreneurs, coaches, and consultants looking to maximize returns on investment regardless of economic downturns. Zach breaks down four life-changing principles: trusting God’s strategy over your own, the power of obedience over force, believing that massive returns are possible even in tough seasons, and the importance of taking faith-fueled action by planting the right seeds in the right fields.

Don’t miss this Faith Forward Friday episode packed with biblical wisdom and tactical advice for Christian entrepreneurs hungry for breakthrough results. Subscribe for weekly insights that combine market-leading strategies with timeless spiritual principles!

Zach covers:

Faith-driven decision-making in business

Obedience versus logical business planning

100x ROI and biblical examples

Economic downturns and abundant outcomes

The role of action with faith

The importance of God’s guidance and timing

Timestamps:

00:00 Trust and obedience in business

03:05 Active faith and planting seeds

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Discover the keys to effortless business growth by aligning your offers with market demand, understanding the importance of trending topics (like AI and health innovations such as GLP-1’s), and focusing your events on products and services people are actively searching for. Zach shares a real-time client story about pivoting from a hard-to-sell offer to one that “sells like hotcakes,” revealing practical strategies to increase profitability, boost attendance, and maximize conversions at your virtual events.

If you feel like you’re pushing a rock uphill when it comes to growing your business, this episode is packed with actionable insights. Tune in and learn how growth doesn’t have to be hard.

Zach covers:

Avoiding tactical optimization traps

Aligning with market demand

Offer, audience, timing alignment

Scaling through irresistible offers

Letting go of sunk cost fallacy

Paid events for exponential scaling

Timestamps:

00:00 Analyzing business bottlenecks

05:02 Predicting explosive business growth

09:10 Finding the right target audience

09:57 Defining your target market

13:33 Creating irresistible event offers

18:01 Rethinking strategy for growth

20:59 How to grow your business

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant feeling like your business dreams are slipping further away? In this uplifting episode of Sold Out Events, host Zach Hesterberg, paid events expert and faith-driven entrepreneur, shares powerful encouragement and practical insights from the story of Joseph in Genesis. Discover how biblical principles and entrepreneurial perseverance intersect, especially when your journey seems to be taking unexpected detours.

Zach explores the concept that the obstacles we face are often the very doors that open new opportunities, drawing parallels between Joseph’s season of struggle and the real-life challenges entrepreneurs encounter, whether it’s financial setbacks, team issues, or business roadblocks. Gain key takeaways on the importance of patience, unwavering faith, and maintaining a positive outlook as you navigate your own path to leadership and success.

This episode is perfect for faith-based business owners committed to honoring God through their entrepreneurial journey, and anyone looking for inspiration to overcome adversity in both life and business. Join us for Faith Forward Fridays as we blend scripture, leadership, and actionable advice to help you thrive in the marketplace.

Zach covers:

Feeling distant from your God-given dream

Joseph’s biblical journey and trials

Delays and detours in progress

Obstacles as opportunities for growth

Maintaining faith through adversity

Timestamps:

00:00 Biblical encouragement through Joseph's story

05:46 Joseph's dream fulfilled after years

07:33 Overcoming challenges and staying faithful

11:28 Ending with prayer and encouragement

14:06 Closing and saying goodbye

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers. Learn the "sold-out event" blueprint that Zach has used to help clients consistently deliver high-ticket offers and skyrocket their business growth.

Inside, you’ll get a strategic, step-by-step guide to crafting a winning virtual event, from doing the math and designing your offer, to promoting with organic and paid traffic, and closing sales from the stage, plus the crucial post-event debriefs that drive exponential improvement and revenue growth. Whether you’re just getting started or you’re ready to scale your virtual and paid events, this episode covers every important detail, including event marketing, ticket pricing, show rates, conversion tactics, and sales psychology.

If you’re ready to hit that first six-figure payday, this episode is for you!

Zach covers:

Six-figure event planning strategies

Importance of doing the math

Designing high-converting virtual events

Selling tickets effectively and creatively

Leveraging paid ads for predictable ticket sales

Converting attendees with stage selling techniques

Event debriefs and continual improvement

Timestamps:

00:00 Making $100K in a single day

03:29 Using paid events for sales

09:01 Selling creatively like in grade school

12:11 Focusing your event on your method

14:40 Selling from stage basics

17:20 Fixing event pitch mistakes

20:53 Designing successful paid events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/