Learn the two ways to explosive business growth with this episode of the Sold Out Events podcast! Host Zach Hesterberg, a paid events expert with years of experience scaling coaching and consulting businesses, goes deep into two powerhouse strategies: vertical scaling and horizontal scaling. If you're an entrepreneur, coach, or consultant ready to grow beyond seven figures and dominate your niche, this episode unpacks the game-changing tactics you need.

Drawing insights from a recent presentation from marketplace leaders, Salim Elhila and Tan Gera, Zach breaks down the blueprint for scaling your business to multi-eight figures and beyond. Discover how to implement vertical scaling by increasing the lifetime value of your clients with flagship, ascension, and retention offers, as well as leveraging virtual events and paid challenges for lead generation and sustainable growth. Then, learn the fundamentals of horizontal scaling and how to create complementary businesses within your holdings, maximizing profits while serving your client base in new, innovative ways.

Whether you're looking to strengthen sales systems, multiply your offer suite, or strategically expand your company portfolio, this episode arms you with actionable steps and proven frameworks, all backed by real-world results. Plus, find out the #1 mistake to avoid when choosing your scaling path!

Zach covers:

Vertical scaling for business growth

Horizontal scaling via multiple companies

Customer lifetime value optimization

Ascension and retention offers strategy

Recurring revenue and business valuation

Lead generation through virtual events

Building teams for operational complexity

Timestamps:

00:00 Importance of increasing lifetime value

06:26 Importance of customer retention

08:43 Vertical vs. horizontal scaling

13:19 Exploring done-for-you services

16:25 Focus on one business first

18:52 Focusing on vertical scaling strategies

21:13 Inviting you to subscribe

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Follow Salim and Tan on Instagram:

https://www.instagram.com/slm

https://www.instagram.com/tan

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode, Zach Hesterberg reveals how sometimes the path to exponential business growth isn’t about chasing every new opportunity, but about having the courage to ask for doors to be closed, whether that means clients, offers, or revenue streams that are holding you back from your next level.

Drawing from personal experience and biblical principles, Zach shares a powerful prayer that entrepreneurs can use to invite God to close doors that are not leading to breakthrough, making room for the right business opportunities to open. Learn how the pruning process, removing relationships and deals that no longer serve your vision, can lead to accelerated success, clarity, and alignment with your purpose.

Key topics include faith-driven entrepreneurship, the role of spiritual discernment in business decisions, navigating financial uncertainty, and building resilience through purposeful action. If you’re a coach, consultant, or entrepreneur seeking both strategic and faith-forward business growth strategies, this is a must-listen episode.

Zach covers:

Faith-driven business decision making

Experiencing loss before breakthrough

The principle of pruning for growth

Obedience and overcoming comfort zones

Trusting God's redirection, not rejection

Timestamps:

00:00 Praying for business breakthroughs

06:05 Finding inspiration for revenue ideas

07:54 Finding faith in business decisions

10:57 Faith Forward Friday introduction

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Today we’re going deep into price conditioning strategies for coaches, consultants, and service providers looking to make their $10,000+ offers feel irresistible and affordable. Whether you’re selling transformational coaching, consulting, or premium services, understanding how to position and compare your pricing is key to overcoming prospect sticker shock and converting high-ticket clients.

Zach Hesterberg, paid events expert, explains four proven methods to make high-ticket coaching and consulting packages appear cheap, from illustrating the cost of inaction, comparing alternative (and inferior) solutions, leveraging normalized big-ticket purchases your prospects already make, to strategically positioning your own higher-priced offers. Packed with actionable examples for non-financial niches like health, wellness, and relationships, you'll walk away ready to implement these price marinating techniques in your next sales call, webinar, or event presentation.

If you’re an entrepreneur eager to scale your business with premium event offers and want to fine-tune your sales presentations, this is a must-listen. Plus, discover how paidevents.com can help you craft presentations that attract and convert your ideal clients.

Zach covers:

Price conditioning for high-ticket offers

Cost of inaction comparisons

Alternate or inferior solution costs

Abstract comparisons to normalized purchases

Using other premium offers for context

Ethical and compliant marketing practices

Structuring sales presentations for conversions

Timestamps:

00:00 Cost of inaction

05:22 Cost of alternate solutions

10:10 Pitching cost-effective marketing solutions

17:10 Discussing high-value client services

20:06 Pricing strategies and consumer perception

22:31 Scaling with virtual events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/