Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results. In this episode, you’ll discover:

- How to create a brand that generates leads 24/7

- Ways to blend education, entertainment, and sales for higher engagement

- Smart audience warm-up strategies that improve conversions and reduce ad spend

Get full access to our SaaS growth community for just $5/month, step-by-step courses, proven tactics, and peer support: http://masterfulhub.com/

Guest: https://www.linkedin.com/in/mia-bastos/

📚 Book Mentioned:

Steal Like an Artist by Austin Kleon – A powerful read for any founder or creator.

Timecodes:

00:00 Introduction to Building a Brand as a Startup

00:41 The Power of Content Creation

01:30 Building Trust Through Online Presence

03:59 The Importance of Community

05:21 Choosing the Right Channel for Your Product

07:04 Adapting Content for Different Platforms

09:57 Leveraging Influencers and UGC Creators

14:53 Consistency and Overcoming Challenges

17:27 Modeling Successful Brands

20:29 The Value of Authenticity

22:33 Exploring Different Content Types

24:26 Utilizing Data and Ads on Instagram

27:52 Understanding User Experience in Ads

28:40 Creative Ad Strategies and Examples

29:19 Targeting Audiences Effectively

30:31 YouTube vs Instagram Ads

34:44 The Power of TikTok

37:28 Challenges and Strategies for Content Creators

44:09 Building a Brand and Startup Tips

48:15 Final Thoughts and Connecting with Mia