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Small Steps Big Moves

Small Steps Big Moves

Von: Carmen Sognonvi
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On the business of influence and content creation, hosted by Carmen Sognonvi. Every episode is jam-packed with practical, real-world information that creators and influencers need to know. Carmen tackles topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the influencer marketing industry and more. Carmen Sognonvi, founder of Top Flight Family, is a serial entrepreneur and world traveler. Carmen’s insights on influencer marketing have been featured in Business Insider and Buzzfeed, while her expertise in luxury travel has been featured in Travel + Leisure, Conde Nast Traveler and The Washington Post. Be sure to subscribe now, and follow the show on Instagram and TikTok at @smallstepswithcarmen.2023 Marketing & Vertrieb Ökonomie
  • S01E12 This style influencer stands out in a sea of sameness - Ashley Ballard Interview
    Feb 15 2024

    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Ashley Ballard of @closetvomit started making fashion content when she was just 17. They've been tapped by brands like H&M, Doc Martens and Ray Ban and in an industry where so many creators can end up looking carbon copies of each other, Ashley really stands out from the crowd. In this episode, Ashley and I talk about the danger of "relatability" becoming a social media performance, how real fashion challenges gender norms, and how to decide when it's time to go full-time as an influencer.

    Ashley's Instagram: https://www.instagram.com/closetvomit/
    Ashley's TikTok: https://www.tiktok.com/@closetvomit
    Ashley's YouTube: https://www.youtube.com/@closetvomit

    Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast

    Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. 

    Be sure to subscribe now and follow us on...

    Instagram: https://www.instagram.com/smallstepswithcarmen/

    TikTok: https://www.tiktok.com/@smallstepswithcarmen

     

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    1 Std. und 4 Min.
  • S01E11 Brand deal negotiation secrets every creator should know
    Feb 8 2024

    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Imagine this: You’ve just landed a brand deal and the client has sent over the contract. You open the document but realize that they sent over another creator’s contract to you by mistake. This creator has the same number of followers as you, same engagement rate, but they're getting paid 10x what you’re getting paid for the exact same campaign. How could this happen? Simple: The other creator is a better negotiator and you need to up your game. Today, we’re talking about brand deal negotiation secrets every creator should learn.

    Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast

    Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. 

    Be sure to subscribe now and follow us on...

    Instagram: https://www.instagram.com/smallstepswithcarmen/

    TikTok: https://www.tiktok.com/@smallstepswithcarmen

     

    Mehr anzeigen Weniger anzeigen
    29 Min.
  • S01E10 5 reasons you will regret becoming a creator
    Feb 1 2024

    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Don’t become a creator... unless you’re willing to face some harsh realities. Listen, being an influencer or content creator is highly glamorized. But it’s not all brand trips, free gifts and big bucks. Today, we’re talking about the 5 reasons you might actually regret becoming a creator.

    Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast

    Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. 

    Be sure to subscribe now and follow us on...

    Instagram: https://www.instagram.com/smallstepswithcarmen/

    TikTok: https://www.tiktok.com/@smallstepswithcarmen

     

    Mehr anzeigen Weniger anzeigen
    44 Min.
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