In this thirty-fourth episode of My Kind of Business, Alex McCarthy speaks with Sareena and Nim, sisters and co-founders of Serene Baby, a Bedford-based business supporting parents and babies through baby massage, yoga and wellbeing classes.

What began as Sareena teaching baby massage from her living room has grown into a thriving community-led business helping families across Bedfordshire feel more connected, calm and confident. Joined later by her sister Nim, who brought her passion for mental health and parent wellbeing, together they’ve built a business grounded in care, connection and community.

In this heart-centred episode, Sareena and Nim open up about the realities of starting a small business, navigating challenges, balancing motherhood and entrepreneurship and the power of word-of-mouth marketing and community support in growing Serene Baby.

This conversation is a must-listen for female founders, Bedfordshire business owners and anyone building a purpose-driven business that aligns with their values and lifestyle.

• The story behind Serene Baby and how it began with baby massage

• Building a Bedford community business from scratch

• The importance of creativity, flexibility, and perseverance in business

• How word of mouth and community support fuel growth

• Balancing motherhood, family life, and entrepreneurship

• Adapting during COVID-19 and finding resilience through challenges

• Running a business that supports parents’ wellbeing and connection

[00:00] Introduction and welcome to Sareena & Nim [02:15] The beginnings of Serene Baby and early challenges [06:40] From baby massage classes to a Bedford community hub [11:20] Growing through word of mouth and connection [15:45] Navigating COVID-19 and business adaptation [20:30] Balancing motherhood and running a business [25:00] Lessons in creativity, flexibility, and perseverance [30:10] Community impact and what’s next for Serene Baby

• Turning a passion for baby massage into a thriving business

• Building a community-focused business in Bedford

• How flexibility supports long-term business sustainability

• The power of authentic relationships and community impact

• Balancing motherhood and entrepreneurship with intention

• Why purpose-driven businesses create the biggest impact

🌐 www.serene-baby.com 📸 @serenebabyuk

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