What makes a shoe truly comfortable and how do you actually measure it?

In the first episode of a special three-part series with SATRA Technology, Matt Priest sits down with Harriet Stokes, Innovation and Development Technologist, and Simon Courtney, Divisional Manager of Footwear, to explore one of footwear's most complex and misunderstood topics. From moisture management to the psychology behind consumer perception, Harriet and Simon break down how comfort is defined, tested, and evolved over time. With over 100 years of footwear research behind them, SATRA brings a rare depth of expertise to a conversation every footwear professional needs to hear.

With special guests:
Harriet Stokes, Innovation & Development Technologist, SATRA Technology and Simon Courtney, Divisional Manager – Footwear, SATRA Technology

Hosted by:
Matt Priest, FDRA

What does it take to bring a breakthrough footwear idea to life — and what happens when the entire industry gets behind it? In this episode of Shoe-In Show, Andy Polk sits down with Michael Seeley, Alan Lugo, and Christie Horan to pull back the curtain on the Footwear Innovation Foundation's Launchpad program and the upcoming Elevation Event in Portland. From attracting unconventional talent to fostering collaboration across the industry, the Launchpad is designed to surface the ideas and innovators that will define footwear's next chapter. The conversation covers how the program works, what makes a winning concept, and why bringing fresh perspectives into footwear has never been more important. If you want to understand where footwear innovation is heading, and how to get involved, this is the episode to listen to.

With special guests:
Michael Seeley, Founder, Liminal Group and Alan Lugo, Founder, alanandres

Hosted by:
Andy Polk, Footwear Innovation Foundation and Christie Horan, Footwear Innovation Foundation

Is the footwear industry's reliance on China at a multi-generational low — or is a resurgence on the horizon? In this episode of Shoe-In Show, FDRA's Matt Priest, Thomas Crockett, and Gary Raines break down the latest developments in footwear trade policy and what they mean for brands and retailers navigating today's complex sourcing landscape. From shifting import dynamics and the role of alternative sourcing countries to the political forces shaping trade decisions, this is the inside conversation every footwear executive needs to hear. If you want to stay ahead of what's happening in Washington and what it means for your business — this is your episode.

With special guests:
Thomas Crockett, Senior Vice President, Government Relations, FDRA and Gary Raines, Chief Economist, FDRA

Hosted by:
Matt Priest, President & CEO, FDRA