You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas.

Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact.

Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand’s presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success.

In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss:

• 00:00 - NeuroGum Amazon Strategies and Origin
• 04:25 - Entrepreneurial Journey in E-Commerce and TikTok
• 05:00 - Late Start Leads to Successful Career
• 10:00 - Optimizing Advertising Spend for Sales Growth
• 16:56 - E-Commerce Platforms and Fulfillment Strategies
• 17:49 - TikTok Viral Video Success
• 25:06 - E-Commerce Strategies and TikTok Marketing
• 26:58 - Unique Approach to Amazon Business
• 30:24 - Amazon vs TikTok Subscription Savings
• 33:29 - "Employee Generated Content" for Brand Success
• 35:49 - TikTok Strategy for Amazon Success

In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/ Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/ OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/ Amazon Bulk Upload Improvements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC Amazon’s AI brand name tool now includes personality field https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC Amazon’s new guide helps you enroll in Brand Registry https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ FBA Inventory page updates will temporarily affect reports https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy Use vacation mode to protect your Amazon account’s health https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5 In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales. Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:49 - Prime Day Results
• 04:54 - Prime Day and AI
• 07:13 - Chat GPT Ecommerce
• 08:41 - Chrome Ext for KSA
• 12:10 - Bulk Upload Improvements
• 13:18 - AI Brand Name Tool
• 14:33 - Brand Registry Guide
• 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop
• 17:20 - FBA Inventory Updates
• 18:36 - Vacation for Sellers

How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success.

Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point.

Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game.

In episode 683 of the Serious Sellers Podcast, Bradley discusses:

• 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10
• 03:16 - Leveraging Helium 10 Ads for Amazon PPC
• 11:10 - Helium 10 Ads Optimization Strategy
• 16:02 - Efficient Keyword Harvesting With Helium 10 Ads
• 18:19 - Cross-Campaign Keyword Optimization
• 22:37 - Automating Bidding Strategies for PPC
• 24:05 - Setting Up Automated Bid Rules
• 27:12 - Gradual ACoS Reduction Strategy
• 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads
• 31:26 - Bidding Optimization Strategy for Amazon Advertising
• 37:20 - Maximizing Profitability With Helium 10 Ads
• 41:33 - Implementing Customized Ad Campaign Strategies
• 46:10 - Keyword Harvesting Automation and Conversion Analysis