He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Jonny Bradley didn’t “quit Amazon” and disappear. He rebuilt from scratch on TikTok Shop and took one SKU to a seven-figure run rate. After years of selling on Amazon (and using Helium 10 for keyword research, review insights, and day-to-day optimization), he intentionally sunset his Amazon brands following a life-changing personal season, then leaned into a new mission: health and longevity. The twist? He didn’t launch the traditional way with Amazon-first or Shopify-first. He went straight into TikTok Shop, where distribution is driven by content, not listings. The core lesson for sellers: on TikTok, you’re not a product company, you’re a content company that monetizes through a product. Jonny explains how they started with founder-led content to create social proof (because creators won’t care about you at zero), then “pattern-broke” with a hook that flipped what everyone else was doing in the niche: instead of “I took NMN for 30 days and feel amazing,” he led with “I’ve been taking NMN for 18 months and I’m sick…” (sick of the shady industry). That approach drove views, comments, and a reply-to-comments content loop that turned into shoppable videos, while a handful of high-performing affiliates helped accelerate momentum. Scaling brought real-world seller headaches: inventory, cash flow, and fulfillment. They moved from a 3PL to FBT (Fulfilled by TikTok) as soon as possible and managed growth with tight reorders and aggressive cash flow cycles. Jonny also shares an underrated edge: treating creators like partners, not disposable traffic with WhatsApp groups, direct support, and small gestures that build loyalty in a space where creators can promote your competitor tomorrow. Now he’s applying the same playbook to a US launch from zero, proving this isn’t “TikTok luck”, it’s a repeatable system Amazon sellers can learn from.

In episode 731 of the Serious Sellers Podcast, Bradley and Jonny discuss:

• 00:00 - Quit Amazon, Build 7-Figure TikTok SKU
• 00:24 - Jonny Bradley’s Backstory
• 02:12 - Job Lessons and Brand Mindset
• 05:22 - Early Amazon Wins and Differentiation
• 08:48 - Using Helium 10 For Amazon Growth
• 10:24 - Why He Sunset Amazon
• 12:12 - Pivot To Longevity and Choosing NMN
• 16:17 - TikTok Launch: 1 SKU To 7-Figure Run Rate
• 24:24 - TikTok Isn’t Set-And-Forget
• 25:00 - “We’re A Content Company” Reality
• 29:12 - Creator System: Samples and 50–70 Videos/Day
• 32:09 - US Expansion Plan: Social Proof, Ads, and Affiliate

Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

• 00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online
• 01:22 - From Italy To Engineering And Early Hustles
• 03:12 - First Online Sales: China Sourcing Before Alibaba
• 04:34 - First Amazon Brand (2015): Skincare In Canada
• 05:50 - SEO Throwback: The “Write To Santa” Website
• 08:09 - The $7M Year And The Brand Crash To Zero
• 10:41 - Pivot To Games + Winning In Competitive Niches
• 12:22 - GEO Strategy: Website Files That AI Can Crawl
• 13:48 - Mentions That Matter: Reddit, Wikipedia, PRs
• 16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts
• 20:24 - PPC-Only Launch: 3,000 Units With No Giveaways
• 24:48 - Optimizing For Rufus + Next-Gen Amazon AI
• 29:06 - Image SEO: A+ Keywords, Metadata, And Ranking

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in. Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS. Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 – Seller Story: Freedom Ticket To $3M on Amazon
• 03:06 – Andrew’s Backstory
• 03:56 – $3.2M Revenue And 15% Net Profit
• 05:23 – Platform Breakdown: Amazon, Shopify, Canada
• 06:18 – First Product Found With Helium 10 Black Box
• 07:40 – Amazon Business Scaled To 30% B2B
• 10:02 – Business Pricing And Ad Structure
• 13:05 – Sponsored Brands (Business) Breakthrough
• 18:16 – AMC Audiences And Sponsored Display Reach
• 22:24 – Debt Mistake And Profitability Lessons