Sculpd: How Giles Bootstrapped His Air-dry Pottery Business To Over £1m Turnover In One Year
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Sculpd: How Giles Bootstrapped His Air-dry Pottery Business To Over £1m Turnover In One Year
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In this episode, I speak to Giles Harrison, a co-founder of Sculpd, a home-pottery craft kit business. Born in lockdown and now selling internationally, Sculpd is taking pottery further than it’s ever been before. Developing a modern approach to home crafts has been a core focus of the business.
Since launching, they have sold over 100,000 air dry pottery kits to over 60 countries. Sculpd is now at the forefront of driving an increase in the UK’s growing DIY movement.
Giles talks about how they managed to launch in one week and grow the business without any investment or outside funding and continue to expand through cash flow.
Giles speaks about how the crafts industry is community-led and how they have embraced the close culture of loyal crafters.
This episode is packed with great lessons Giles has learnt in his first year of business, from learning about the target market to refining the customer personas. It's one not to miss!