In this deep-dive episode, we unpack the powerful role belief systems play in buyer decision-making—and why most marketers are missing the mark. If you’ve ever felt like pain-point marketing is “dead” or that selling through desire alone isn’t working, you’re about to find out why.

With insights drawn from coaching over 350+ entrepreneurs and consistently running six-figure launches, this episode offers a wake-up call: You’re not making consistent sales because you’re not targeting your audience’s belief systems.

You’ll discover:

• Why belief systems drive 80-90% of buying decisions
• How subconscious filters shape what your audience believes they need
• Why overcoming objections starts with shifting beliefs
• The common limiting beliefs holding your clients back (and how to address them)
• How voice-of-customer research reveals the true beliefs guiding their actions
• A practical framework to uncover and rewire your ideal client’s beliefs so they take action faster
• The crucial link between awareness, beliefs, and consistent sales

✅ The 4 critical questions to map out your buyer’s beliefs

✅ How beliefs formed in childhood are influencing your audience’s buying decisions today

✅ Why “people like us” language works in marketing

✅ The psychology of fear, failure, and decision-making

✅ How to ethically create belief shifts that move buyers to action

✅ The difference between perceived and actual problems—and how to sell to both

• Belief → Action → Result: You can’t shortcut this process. Start by shifting beliefs if you want different results.
• Pain-point marketing isn’t dead—you’re just not selling to beliefs that matter.
• The subconscious brain makes most decisions, not logic and reason.
• Buyer objections often stem from unaddressed limiting beliefs, not the offer itself.

GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology

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Messaging tweaks are everywhere right now—“I changed my messaging and made $100K overnight!” But here’s the truth: most people completely misunderstand messaging because they aren’t connecting it to buyer psychology and sales behavior.

In today’s episode, we’re cutting through the fluff and getting to the real reason your messaging isn’t converting: it’s not aligned with how buyers make decisions. We explore how neuromarketing, behavioral economics, and sales psychology can help you craft messaging that hits home, feels embodied, and drives action—without manipulative tactics.

You’ll hear real examples from my own journey, including how I went from crickets to a $100K+ launch by shifting my messaging to what my audience truly wanted (spoiler alert: it wasn’t what I thought).

✅ Why most messaging falls flat—and how to fix it

✅ How to uncover what your audience truly desires (not just what they need)

✅ The difference between wants vs. needs in messaging and why it matters

✅ How buyer psychology drives decision-making (even if they say they’re “logical”)

✅ Why clear, specific visuals are the key to creating emotional resonance

✅ How to create a core message that feels embodied, honest, and repeatable

✅ Why vague messaging leads to confusion—and what to do instead

✅ The secret behind desire-led messaging that builds trust and increases conversions

✅ How to avoid common traps like misaligned offers, surface-level messaging, and unclear positioning

• People buy what they want, not what they need. Sell the want; deliver the need inside your offer.
• Messaging needs to feel embodied and authentic. If you don’t believe it or live it, neither will your buyers.
• Clear, specific visuals tap into emotions—and emotions trigger decisions.
• Repetition is key. Your core message should be said over and over again in different ways across your content.
• Desire is powerful. Buyers may not openly admit they want more money, power, or freedom, but they do. You need to normalize that conversation.

GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology

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If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

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In this episode of Salesy with Meghan, we’re joined by the incredible Felly Day, founder of a Content Repurposing Agency that does things a bit… unprofessionally (in the best way). Felly is all about ditching the cookie-cutter, "white picket fence" narratives and empowering entrepreneurs to live a truly authentic life.

By helping business owners work smarter, not harder, Felly digs into existing content to uncover hidden gems and shows you how to leverage them effectively. From breathing new life into your posts to making your message go the extra mile, this conversation is packed with actionable advice for scaling your content strategy.

Key Takeaways:

• What is Content Repurposing?: Felly explains how repurposing can save time, energy, and stress while keeping your content strategy fresh and impactful. You don’t always need to create from scratch—sometimes the best ideas are already there.
• Finding Hidden Gold in Your Content: From long-form blog posts to bite-sized social media snippets, Felly shares tips for identifying and reusing the most valuable pieces of your existing content.
• Ditching the Hustle Culture: Felly’s approach focuses on sustainability and enjoyment. Instead of chasing trends or burning out, learn how to make the most of what you already have.
• Breaking Free from the Perfection Trap: Felly encourages listeners to embrace an imperfect approach prioritizing progress over perfection. Your audience connects with authenticity, not flawless execution.
• Repurposing as a Growth Tool: Scaling your business doesn’t have to mean working harder—it can mean working smarter. Repurposing lets you maximize your efforts, reach new audiences, and maintain consistency without doubling your workload.

About Felly Day:

Felly Day owns a Content Repurposing Agency, where she helps entrepreneurs make the most of their existing content to build a life that brings them real happiness. Felly’s passion lies in pulling out the small, overlooked nuggets of value from your work and showing you how to amplify them across platforms. You’ll usually find her vibing with a 90s R&B playlist, a cup of tea, and a bottle of water by her side.

Links:

• Instagram: @fellyday
• Website: FellyDay.com
• Turn 1 into 10 Podcast

Final Thoughts:

Felly reminds us that building a business isn’t about working harder—it’s about creating strategies that allow for freedom and flexibility. Repurposing your content isn’t just a tactic; it’s a mindset shift that helps you create sustainable success. Whether you’re a seasoned entrepreneur or just starting, this episode offers insights to make your content—and your life—work better for you.

GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology

Links:

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If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.

Support the show!