S02 Ep08 - Giving Voice to a Brand to Stand Apart (3/3) - Brooke and Stu wind up their three part discussion on brand in the age of AI - this time talking about how to stand apart by really bringing your brand voice to life Titelbild

S02 Ep08 - Giving Voice to a Brand to Stand Apart (3/3) - Brooke and Stu wind up their three part discussion on brand in the age of AI - this time talking about how to stand apart by really bringing your brand voice to life

S02 Ep08 - Giving Voice to a Brand to Stand Apart (3/3) - Brooke and Stu wind up their three part discussion on brand in the age of AI - this time talking about how to stand apart by really bringing your brand voice to life

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 In the third of three conversations on the importance of brand, Brooke and Stu get into the practicalities of bringing your brand to life with intent and meaning. Listen in to hear how the pair have come at this challenge and how to avoid some of the common pitfalls that working across multiple teams and agencies can create in the process. The most important thing? Just get started! You have to start from somewhere, once you have that point of origin, you'll very quickly see where you can go next and how to start the journey. Guest: Brooke Hill Brooke is the Founder and Director of Wonderthink, a team of Australia’s most talented content strategists and writers, helping brands unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Brooke believe that the power of imagination can change the world, and she's on a mission to help everyone – kids, grown-ups and businesses – nourish their imaginations so they can build empathy, resilience and connection. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References The Implications of AI (2023) - https://youtu.be/zw4vNOCKPig https://theflowstate.io https://www.wonderthink.com.au/ https://askwonder.com/ https://clickup.com/ai https://education.nsw.gov.au/teaching-and-learning/education-for-a-changing-world/nsweduchat https://en.wikipedia.org/wiki/Law_of_the_instrument https://stephenking.com/index.html https://stephenking.com/works/novel/it.html https://stephenking.com/works/limited/cujo.html

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