S02 E10 - Alex Boyd - LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work Titelbild

S02 E10 - Alex Boyd - LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work

S02 E10 - Alex Boyd - LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work

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 In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. Alex introduces Aware as a tool to improve LinkedIn usage, born from his personal need while growing his previous service business and generating significant revenue through the platform. The conversation also touches on the transition from running a service-based business to a software-as-a-service (SaaS) company, the differing dynamics of those business models, and the importance of understanding the human element and cutting through jargon in the business-to-business (B2B) world. Guest: Alex Boyd Alex is the co-founder of Aware, with many years experience in both digital agencies and growing his own businesses. His career has spanned a number of different industries, all leading to his current focus on startups and Wildfront: "A unique hybrid of SaaS and B2B cash flow generation, investment, and capital allocation." https://www.linkedin.com/in/alexcboyd/ https://www.useaware.co/ Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). https://www.linkedin.com/in/stuartpturner/

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