Gen Z is “unhirable.”They don’t want to work.They quit after six months.That’s the narrative.In this episode of Run the Play, I sit down with Marta Riggins and Cam Moore to unpack what’s actually happening between Gen Z and employers and why both sides are frustrated.Marta and Cam have built a training focused on the real workplace skills Gen Z needs to land great jobs in tech, media, and entertainment. Not more degrees. Not more certifications. The overlooked stuff:• Networking without feeling cringey• Telling your story in interviews• Basic workplace etiquette most companies assume you already know• Using LinkedIn the right way• Understanding the hidden job marketWe also dig into:• Why retention is dropping with each generation• The COVID ripple effect on early talent• Parents showing up to interviews• Slack and email etiquette that can quietly hurt your career• Why 60% of jobs still come from connectionsIf you’re Gen Z trying to break in, this is your playbook.If you’re a hiring manager frustrated with early talent, this is your mirror.Follow Marta and Cam on LinkedIn and reach out if you want to bring their training to your school, company, or community.🔗 https://www.linkedin.com/in/martariggins/🔗 https://www.linkedin.com/in/cameronmoore/Chapters:00:00 Welcome to Run the Play + Today’s Topic: Gen Z Misconceptions01:01 Meet the Guests: Marta Riggins & Cam Moore (Employer Brand Pros)01:59 Not a ‘Kids These Days’ Episode: Bridging Gen Z and Employer Expectations03:40 Why They Care: Seeing Both Sides of Early Talent & Hiring Teams05:40 The Job-Hopping Era: Attrition, Boundaries, and the New Work Deal07:18 What Employers Get Wrong: Overlooking Gen Z Strengths + Manager Mindset Shifts11:04 Work Isn’t Your Identity: Values, ‘Dream Jobs,’ and At‑Will Reality13:59 COVID Ripple Effects: Internships, Disillusionment, and Rethinking Loyalty17:54 Inside Their Training: Networking, Storytelling Your Value, and Work Etiquette20:05 Real-World Examples: Sports Skills, Internship Gaps, and the ‘Coffee Networking’ Hack24:38 Networking over Skills: The Coffee Walk That Changed a Career25:47 Serendipity You Can Practice: Making Connections (and Why LinkedIn Helps)28:20 Stop Using LinkedIn Like a Job Board: Reach Out Through Mutuals29:55 The Hidden Job Market: Referrals, Rejections, and Getting In Anyway33:20 “I’m Gen Z… What Do I Do First?” Building a Non-Cringe LinkedIn Profile35:37 LinkedIn Isn’t a Stage: Professional Presence, Not Thought Leadership39:16 Overlooked Basics: Interview Etiquette, Research, and Smart Questions42:23 Workplace Etiquette in 2026: Slack/Teams, Email Writing, and SFW Rules44:48 Where to Find the Training + How to Connect (On LinkedIn)

Most people daydream about starting their own agency.Shachar Aylon actually did it.After years helping shape culture for brands like Amazon, Lyft, Google, Intel, and even Lady Gaga’s Super Bowl Halftime Show, Shachar made the leap that scares most creatives: he walked away from big titles and big budgets to build something of his own.In this episode of Run The Play, Shachar and host David Hampian break down the real story behind starting a creative agency from scratch. No jargon, no romanticizing. Just the truth.You’ll learn: • How to know when you’re really ready to start your own business • The mindset shift from “employee” to “owner” • Why your first version should be “0.5,” not perfect • How to build your brand by creating your own brief • The loneliness founders don’t talk about, and how to find allies • Why saying no early defines your agency more than saying yes • The scorecard he uses to qualify clients If you’ve ever thought about going out on your own, this might be the spark that gets you there.Chapters:0:00 - Introducing Shachar Aylon2:15 - The Origin Story Behind Dawn8:30 - Finding Your Allies14:32 - Unlocking Self-Promotion22:14 - The Biggest Surprises in Starting a Business25:04 - Building a Repeatable Process27:44 - Shachar's Project Management Criteria32:32 - Traits Required to Start a Business35:43 - Finding Space to Reflect and Learn40:39 - THE HILL43:22 - Final Words🎙️ Run The Play is a Field Vision podcast hosted by David Hampian. We break down the plays behind the world’s biggest brands, boldest ideas, and the systems that make them work.🔗 Connect with Shachar and Dawn- https://www.linkedin.com/in/saylon/- https://dawn.la/- https://www.instagram.com/dawn.losangeles/🔗 Connect with David and Field Vision- https://www.linkedin.com/in/davidhampian/- http://www.fieldvisiongroup.com- https://www.instagram.com/fieldvisiongroup/👉 Follow @FieldVisionGroup for more episodes

What does it take to launch one of the biggest products in entertainment history…in the middle of a global pandemic?In this episode of Run The Play, David Hampian sits down with Scott McAdams, former Head of Brand Partnerships at PlayStation (and now VP of Strategic Partnerships at the Association of Pickleball Players), to break down the behind-the-scenes strategy that made the PlayStation 5 a global success story.From secret launch windows and supply-chain chaos to world-class brand collaborations with Nike, Burger King, Red Bull, and Apple, Scott reveals how Sony pulled off its biggest console launch ever, and what every marketer can learn from it.You’ll learn:- How to build a viral product launch strategy under pressure- Why brand partnerships can amplify cultural reach and drive growth- The real psychology behind scarcity and demand marketing- How to lead global teams and keep morale high during constant change- Why “be bold, be brave” is still the ultimate marketing mantraFor more on Scott McAdams:🔗 Follow on LinkedIn: https://www.linkedin.com/in/scott-mcadams-931610a/🏌️‍♀️ Get your golf swing right with Swing Sauce - https://swingsauce.io/🏓 Join the fastest growing sport at Association of Pickleball Players - https://www.theapp.global/Run The Play is a Field Vision podcast hosted by David Hampian, breaking down the systems, stories, and strategies behind culture-shaping campaigns.

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Taco Bell blacked out ALL their social media accounts to launch a mobile app.

The result?

🔥 #1 in the App Store

🔥 2 billion+ impressions

🔥 A viral marketing campaign still studied a decade later

In this episode of Run The Play, David Hampian sits down with Larisa Johnson (Credit Karma, NBA, Lyft, Twitch, Pandora) to unpack how it all happened, and what you can learn if you want your campaign to go viral and drive real business growth.

You’ll learn:

- How to design marketing campaigns that actually go viral

- Why Taco Bell’s KPI was literally “do cool sht”* (and why bold ideas win)

- The growth strategy that turned a risky blackout into billions of impressions

- How creative simplicity drives business results (without over-engineering)

- Why investing in brand is the long-term play to grow your business

- Lessons every entrepreneur, founder, and marketer can use to build campaigns that scale

🎙️ Run The Play is a Field Vision podcast for marketers, founders, and business leaders who want to grow their business, inspire customers, and understand the plays behind culture-shaping campaigns.