In this video, Thomas Hassett from Roofing & Restoration Marketing will take you behind the scenes of a REAL Facebook ad campaign running for a home restoration client. Watch as it's broken down: ✅ How we generated 35 quality leads with just £200 ad spend ✅ Our strategy that achieved a £5.74 cost per lead (when industry average is £20-30!) ✅ The top-level funnel structure that's getting these results Thomas explains the complete campaign structure, including:

• How we separate cold vs. warm audiences
• Why we use 5 different audiences with 5 different creatives
• The follow-up automation sequence that converts leads into consultations

This is a transparent look at what ACTUALLY works for businesses in 2025. If you work with local service businesses or run a construction/renovation company yourself, this campaign breakdown shows you exactly how to structure your marketing for maximum ROI. Speak soon

Thomas Hassett from Roofing & Restoration Marketing breaks down the true Customer Acquisition Cost (CAC) using a practical 3-step framework. 1. Calculate your basic marketing spend across different channels 2. Factor in the hidden costs you're probably missing 3. Determine which marketing channels actually give you the best ROI Perfect for business owners who want to stop throwing money into the void and start making data-driven marketing decisions. We'll use examples with Google Ads, Facebook, and traditional marketing to show you exactly where your money's going. Warning: This contains actual math, but I promise to make it painless! 📊

In this no-nonsense episode, we dive deep into transforming your service business website from a digital paperweight into your hardest-working employee. Whether you're in plumbing, electrical, HVAC, or roofing, discover the exact elements that separate high-converting websites from pretty but ineffective ones.

Your host breaks down the essential components of a successful service business website with a refreshingly practical approach. No need for expensive developers or complicated solutions – just straightforward, actionable steps you can implement today. Learn why your emergency banner needs to be "as subtle as a peacock at a pigeon convention" and how to leverage trust triggers that actually matter to your potential customers.

Key Topics Covered:

• Creating an effective emergency banner that addresses your clients' immediate needs
• Implementing authentic trust triggers, including real before-and-after photos
• Integrating live Google reviews to build instant credibility
• Showcasing accreditations that turn certifications into customer confidence
• Setting and displaying response time guarantees that give you a competitive edge

As a special bonus, listeners who share this episode and leave a comment will receive exclusive access to a comprehensive free resource package, including website templates and conversion funnels specifically designed for service businesses.

Perfect for: Service business owners who want their websites to generate leads 24/7, even while they're "up to their elbows in emergencies or wrestling with business-related stuff."

No fancy sales pitch, just practical wisdom from someone who understands the unique challenges of running a service business in today's digital landscape.