In this episode, we dive deep into the world of influencer marketing and explore how brands are harnessing the power of social media stars to build authentic connections and drive results. From Calvin Klein’s campaign with The Bear’s Jeremy Allen White to Tarte Cosmetics' viral trips with beauty influencers, and Hello Fresh’s partnership with foodies, we break down what makes these campaigns successful. Tune in for real-world examples, actionable tips, and insights on how to leverage influencers to elevate your brand—whether you’re a big player or a small business.

In this episode, we sit down with Dr. Dustin York, who brings his experience from working on President Obama's 2008 campaign to discuss the evolving landscape of political advertising. We explore how political ads have changed over the years, the strategies behind them, and analyze real-time examples that shape today's political narratives. Tune in for an insightful discussion on the power of media in politics.

Visit www.drdustinyork.com for more insights from Dr. York.

Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of Rethink Media. Our company remains neutral and does not endorse any specific political party, candidate, or ideology. This podcast is intended for informational and entertainment purposes only.

On this month's episode of Rethink Outside the Pod with have our second audio installment of our Feature is Female blog series. In this episode listeners have the opportunity to get to know Rethink's summer intern, Audrey Bruening.

Ever wonder why you keep getting served ads for that location you just searched? Makayla and Robin get into just that in this month's podcast. Tune in to learn the ins and outs of travel advertising and how you can use it for your business.

When you think about seasonal advertising, do you just think about that end of the year rush? If so, allow us to reintroduce you to how seasonal advertising can be utilized all year long. Makayla dives into the pros and cons of seasonal advertising, and even dives into her favorite (and least favorite) examples of big brands who have taken the seasonal ad world by storm.

On this month's podcast, Makayla is joined by none other than her mother, Tammy Pressey. As the Director of Reimbursement at Denman Services in Quincy, Illinois, Pressey has learned a thing or two about what it means to be a leader and how to do so as a mother. Makayla and Tammy dive into the inner workings of being a working mom in this episode and how Tammy herself successfully navigated raising three children, while also working full time. You'll laugh, you'll cry, you'll learn.

Marketing is all about knowing your audience and how to reach them. In this month's podcast, Makayla sits down with Rethink's Co-Founding Partner, Corie Royer, to discuss the intricacies of developing a strategy that fits each unique generation and how you can avoid common missteps others may not have.

Want to watch the ads we've referenced? They're linked below!

Dove Pro Age - https://youtu.be/Ff7bVFEaXSQ

AARP - https://videos.aarp.org/detail/video/4834178739001/millennials-show-us-what-%E2%80%98old%E2%80%99-looks-like---aarp

Diet Coke - https://youtu.be/5oEBYmgJLIg?si=nWmSiiO0S-78Z9UR

There is no escaping pop culture especially in today's social media driven world. Because of that, advertisers love to use various trending topics and pop culture moments in their ads as a way of relating to their audience. This episode dives into the pros and cons of Pop Culture Advertising, as well gives solid examples of how this advertising style has been used well and not so well. With references to Taylor Swift, ReesaTeesa, Bravo, and more, you don't want to miss this episode!

Joining the pod today is Rethink's Digital Marketing Manager, Robin Bailey!