What happens when you stop chasing the latest AI tool and start focusing on what actually matters?

In this episode of the Real Estate Video Blueprint Podcast, Katie Day and Tim Macy sit down with Jimmy Conover to talk about his unconventional path into real estate, growing an Instagram account from 0 to 23,000 followers, and what he's learned about content, AI, consistency, and building a personal brand.

Jimmy shares why AI should help you show up, not show up for you, how to use AI as an employee instead of a replacement for your voice, and why the fundamentals of great content haven't really changed.

They also dive into local content, relocation marketing, storytelling, finding your audience, and why consistency may matter more than constantly chasing the next trend.

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04:37 Why Jimmy Changed His Approach to Content
09:11 What Never Changes in Social Media
11:13 Using AI Without Losing Your Voice
15:32 Why You Shouldn't Outsource Your Connection
21:31 The Content Styles That Actually Build an Audience
28:01 Where Real Estate Content Is Heading Next

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Why are 44% of real estate agents closing ZERO deals from social media despite posting consistently? In this mastermind session, Alyssa Stalker (Head of Member Education & Strategy at Coffee and Contracts) reveals unreleased survey data from the largest sample of real estate agents surveyed on social media.

Alyssa breaks down the critical "conversion gap" that keeps agents stuck on the content hamster wheel. You’ll discover why AI is no longer a competitive advantage, how having a clearly defined ideal client makes you 9 times more likely to close 5+ deals a year, and the exact 3-part content framework needed to turn casual followers into closed transactions.

TIMESTAMPS & CHAPTERS:
00:00 – State of Social Media 2026: The Exclusive Agent Survey Data
02:15 – The Real Problem: Why Consistency Doesn't Equal Conversions
04:30 – AI is the Floor, Not the Edge: Why Clients Scroll Past AI Slop
06:45 – The 9x Ideal Client Stat: The Single Gap That Predicts Conversion
10:10 – The 3-Part Content Framework: Attract, Nurture, & Convert
14:20 – Local "Hot Takes" & Unpopular Opinions That Build Trust
18:05 – Comfort Content & Relatable Storytelling: Showing Up As Yourself
22:15 – Typography & Visual Trends (Butter Yellow Text)
25:40 – Live Profile Audit: Bio Tweaks, Location Hooks, & Listing Content

KEY TAKEAWAYS FROM THIS SESSION:
The Conversion Gap: 49% of agents surveyed say their #1 struggle or desire for expert help is turning followers into clients. Merely increasing posting frequency without a strategy just makes you more consistent at posting non-converting content.

AI Has Become the Baseline: 77% of agents use AI weekly and 53% use it daily. Because everyone uses it, generic AI-generated text and flyers get ignored; authentic human connection and video are what actually stand out.

The 9x Ideal Client Advantage: 62% of agents do not have a clearly defined ideal client, and 58% of agents who market to everyone close zero deals from social. Agents with a defined ideal avatar are 9 times more likely to close 5+ deals per year from social media.

Give Every Post a Job:
Attract (Get Found): Local and seasonal posts that draw new local followers into your sphere.
Nurture (Build Trust): Relatable "comfort content," vulnerability, and local "hot takes" (like traffic or parking truths) that prove you tell the truth.
Convert (Start Conversations): Showcasing active listings and running low-barrier story polls to get followers into your DMs.

Don't Hide Your Listings: Listings are vital "convert" content. Use clear cover text, location tags, and curiosity-driven hooks to showcase active properties on your main feed.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Tired of spending hours editing real estate videos that barely get views? In this mastermind session, San Antonio top agent Tre Serrano reveals how he eliminated content friction by pivoting from scripted 4K videos to a simple, high-converting weekly live-stream strategy.

Tre breaks down his complete, end-to-end framework for going live on YouTube and TikTok simultaneously, leveraging AI to prepare data-rich presentations in seconds, and turning a single 40-minute stream into a multi-channel lead generation machine.

Whether you're struggling with consistency, overthinking your content, or looking for a seamless way to convert viewers into active buyer and seller clients, this step-by-step walkthrough is your blueprint.

⏱️ TIMESTAMPS / WHAT WE COVER:

00:00 – The Shift: Why Tre abandoned 1-video-a-week editing for live streams

04:15 – The Police Academy Mindset: Defeating overthinking & taking unreasonable action

07:30 – Dual-Streaming Setup: How to run YouTube Live and TikTok Live at the same time

11:00 – The 60-Second AI Stack: Using Perplexity AI + Gamma.app to build presentation decks instantly

15:45 – The Trello & Upwork Workflow: How to delegate editing and thumbnail design for under $30

19:20 – Repurposing Strategy: Turning 1 live stream into 4+ short-form reels, SEO blogs, and email blasts

24:10 – The ManyChat Lead Magnet Loop: Converting live comments into warm client DMs & emails

31:00 – Attracting Higher Price Points: Why analytical market data beats "dream home" tours

38:45 – Raw vs. Polished: Why consumers are tuning out AI slop for authentic, unscripted content

🔑 KEY TAKEAWAYS:

Remove Content Friction: Don't let editing bottlenecks kill your momentum. Going live creates immediate consistency and forces you to master your local market stats.

Perplexity to Gamma Pipeline: Research local market trends and consumer search queries in Perplexity AI, then prompt it to generate copy-and-paste slides directly into Gamma.app to use as your live teleprompter.

Smart Editor Delegation: Don't send hours of raw footage to freelancers without direction. Use AI to analyze your live stream transcript, highlight the highest-engaging segments, and send those specific timestamps to your editor for short-form clips.

Lead Capture Automation: Offer hyper-local resources (like builder incentives or neighborhood data breakdowns) during your stream, and use keyword-triggered automation (ManyChat) to deliver PDFs while capturing client contact info.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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What happens when a real estate agent stops making content for other agents and starts creating content for the consumer?

Marie Lee built her real estate business around content, reaching roughly $13M in production in 2023 with 70% of her business coming through social media. Now, her strategy has evolved toward storytelling, listing content, and showing the real work happening behind the scenes.

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Marie to break down how she built her content strategy, why repetition matters, how authentic storytelling generates business, and why agents need to stop hiding the work they're doing for their clients.

They also dive into Marie's unconventional 7-day listing agreement, how she used social media to find a buyer, and where she's taking her content strategy next.

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00:00 Marie's journey from teacher to $13M agent
04:48 Why Marie shifted from real estate content to consumer-focused storytelling
09:29 Why repeating your best content actually works
13:28 The 7-day listing that generated a buyer through social media
22:43 The listing content strategy that's generating the most business

Join the REVB Community: https://www.skool.com/revb

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In this episode of the REVB Podcast, Justin McCabe shares how he went from feeling burned out and frustrated with content to consistently growing a hyperlocal audience of people who live in, or want to move to, his market.

Justin breaks down the shift from "look at me" content to community-focused content, why your opinion and experience matter more than information people can Google, how he grew to roughly 10 videos per week, and how he's using AI to identify local stories, trends, businesses, zoning changes and other opportunities to create content.

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You'll also hear Justin and the REVB team discuss:

• Why "cheap content gets cheap results"
• How to make local content without copying everyone else
• Why some of his lowest-production videos became his biggest hits
• How to turn community updates into a business differentiator
• Using AI to find stories before they become obvious
• Why comments are valuable data
• How to build a content system that doesn't burn you out
• The importance of thumbnails, titles and hooks over production quality
• Justin's next goal: building a consistent YouTube channel

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05:10 The shift from "look at me" to community-focused content
10:02 Why your opinion matters more than information
11:31 Justin's content system and workflow
15:02 The videos that grew his audience
22:30 How he's using AI to find local content
32:19 What actually matters for YouTube growth

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Join our Weekly Mastermind: https://bit.ly/revbm
Check out our Online Community: https://www.skool.com/revb
Join us at REVB 2027: https://www.realestatevideoblueprint.com/

There is a brand-new, wide-open advertising loophole in real estate, and 99% of your competitors don't even know it exists yet. In this video, we are breaking down how to run ChatGPT Ads step-by-step.

In this exclusive walkthrough, ad expert Joey Abdullah pulls back the curtain on OpenAI's new ad platform. We explain why traditional chatbots are evolving into high-converting referral partners, and how you can position your business directly inside the active conversations local buyers and sellers are having with AI.

We are breaking down the exact pricing, campaign setups, and a genius tracking "cheat code" that lets you retarget high-intent AI users on Facebook and Instagram for just a few dollars a week.

If you want to capture warm leads before this beta space gets crowded and expensive, this is your ultimate blueprint!

👇 GET YOUR BUSINESS VERIFIED (STEP ZERO) 👇 To run these ads, you have to verify your business legal name, logo, and LLC with OpenAI. It only takes a few days to get approved! 👉 Register here: ads.openai.com

⏱️ TIMESTAMPS (Chapters):
0:00 - The Untapped ChatGPT Ads Loophole
1:40 - Disruption vs. Intent: Where ChatGPT Ads Fit In
3:15 - The "90% Free User" Goldmine (Who Sees Your Ads?)
5:10 - Step Zero: Getting Verified at ads.openai.com
7:00 - Campaign Objectives: Reach, Clicks, and Conversions Explained
9:15 - ChatGPT Ads Pricing & Daily Budget Breakdown
11:45 - The Meta Retargeting Loop: How to Tracker-Pixel Your Leads
13:50 - The Zillow Cheat: Stealing High-Intent Real Estate Traffic
15:40 - Reddit & Quora: How to Do Anonymous Audience Research
17:30 - How to Start Today (Before it Gets Saturated)

🚀 WHAT YOU WILL LEARN IN THIS VIDEO:
The Conversational Referral: How your ad appears as a native "recommendation card" at the end of ChatGPT's answers.

The Budget Blueprint: Why Joey recommends a $40–$50/day budget for active click/conversion campaigns, and how to get 1,000 impressions for just $25 on reach campaigns.

The Meta Retargeting Cheat Code: How to track users who click your ChatGPT ad and retarget them with casual, organic Facebook posts for $2–$3 a day to become a "local celebrity."

Ruthless Reddit Research: Why using anonymous forums like Reddit is the most honest way to uncover the exact fears and questions your local buyers are too embarrassed to ask you.

🔗 RESOURCES & LINKS MENTIONED:
Verify Your OpenAI Ad Account: ads.openai.com
Try the "Joey Ads" Custom Audience GPT: https://www.joeyads.com/
Download Joey’s Mastermind Slide Deck: https://chatgpt-ads.tiiny.site/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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In this episode of the Real Estate Video Blueprint podcast, host Katie Day is joined by Eric Simon (co-founder and Head of Content at BAM Media and creator of The Broke Agent) to dive deep into what it actually takes to win the modern social media game.

If you are a real estate agent struggling to find your voice, jaded by generic Canva templates, or wondering if you should split your social media pages into hyper-niche channels, this tactical breakdown is for you.

In this episode, we cover:
The Power of Niche Routing: Why Eric moved his marketing podcast off the main BAM channel to launch a dedicated Broke Agent YouTube channel, and how focusing on a hyper-specific audience supercharges the algorithm.

Why Social Media "Breaks" Hurt Your Growth: A breakdown of how the algorithm works and why going on an extended social hiatus forces you to retrain the algorithm from scratch.

The "Signature Series" Blueprint: How to create repeatable, low-fi content series that give people a concrete reason to hit follow.

Stop Trying to "Be Authentic": Eric shares a contrarian take on standard conference advice and explains why you should focus on letting your audience know specific connectivity points about your life, opinions, and family instead.

Beating AI Slop with Perspective: In a world filled with mass-produced AI content, Eric and Katie discuss why having a strong opinion or a unique commentary is the ultimate differentiator.

The Secret to Retaining Views: Why listicles still dominate and how to structure your videos to keep retention high from start to finish.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

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Are you tired of getting zero views on your real estate videos? Or worse—are you getting vanity views but nobody is actually calling you to buy or sell?

The truth is, most real estate agents fail on YouTube because they only target one level of consumer awareness. In this video, we dive deep into the classic marketing framework used by the world's top creators: The 5 Levels of Avatar Awareness.

By mapping your content strategy to the exact phase your ideal client is in, you can build a systematic funnel that effortlessly turns cold, passive viewers into active, hot buyers and sellers.

In this video Malcolm Lawson breaks down:
Problem Unaware: How to reach a massive, general audience in your city before they even think about moving.
Problem Aware: How to address late-night search questions (like buying and selling a home at the exact same time).
Solution Aware: How to position specific neighborhoods, relocations, or micro-market lifestyles as the ultimate fix to their problems.
Product Aware: Why showcasing your unique services makes you the undisputed choice.
Deal Aware: How to convert shoppers who are actively comparing agents right now.

We also reveal the "Mouth Open" thumbnail secret used by viral creators to double their click-through rates, and show you how to extract perfect, natural screenshots frame-by-frame from 4K video.

⏱️ TIMESTAMPS (Chapters):
0:00 - Why 99% of Real Estate YouTube Channels Fail
1:30 - The 5 Levels of Avatar Awareness Explained
3:15 - Level 1: Reaching the "Problem Unaware" Local Audience
5:05 - Level 2 & 3: Solving the Late-Night Relocation Panic
7:45 - Level 4 & 5: Bottom-of-Funnel Conversion Tactics
10:10 - The "Mouth Open" Thumbnail Hack for High Click-Through Rates
12:15 - Ditch Posed Photos: The 4K Video Extraction Method
14:00 - The Hormozi "$100M Offer" CTA: Make Your Calls Irresistible
16:30 - How to Put Your First 5 Funnel Videos Together

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/