Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this Episode, Trudy sits down with Carla and Liam to unpack the 40-year brand journey of Resort Brokers and why they decided it was time for a full rebrand. Carla walks through the early days of beige business cards, lime green logos and horizontal magazines, and how the brand evolved as the business grew, the market changed, and social media and personal branding became impossible to ignore. Liam shares what “brand” really means beyond a logo: the feeling people have after every touchpoint, from events and IMs to office signage and how the team shows up in person. Together they break down the thinking behind the new look and why it finally feels aligned with who Resort Brokers really are as accommodation specialists, not just another real estate agency.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:00:24 - If service fails the brand fails

00:00:32 - Trudy introduces Carla and Liam

00:02:10 - How Carla accidentally became the family brand guardian

00:05:16 - The many lives of the Resort Brokers brand

00:08:17 - Moving from black and white to a fresh accommodation led identity

00:09:16 - What a brand really is in 2025

00:11:25 - Personal brands social media and experience driven branding

00:15:11 - The challenge of branding multiple asset classes

00:19:09 - Three brand pillars properties firm brand and personal brand

00:20:00 - Bespoke IMs that mirror the developers vision

00:22:33 - Why the new look finally feels like “us”

00:23:34 - Old school prospecting 20 visits a week

00:24:23 - Note cards stamps and why physical mail still cuts through

00:26:08 - Service as the real brand in a world of OTAs

00:28:36 - Why video is still the most underused growth lever for operators

00:30:03 - Turning one shoot into a library of content

00:31:30 - Keeping up with clients’ marketing and what’s next for the brand

00:32:06 - Reviews

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, Trudy and Josh delve into part two of their groundbreaking motel report, a decade-long study of the accommodation industry. They discuss the importance of addressing profit and loss (P&L) statements well in advance of bringing properties to market, emphasizing that proactive management can lead to better outcomes. The conversation highlights the strategic decisions made by a particular motel group that has acquired multiple assets in Southeast Queensland, focusing on renovations and the potential for significant returns. Listeners are invited to access the full report for deeper insights into industry trends and success stories.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:01:15 Motel industry 10-year study.

00:04:55 Finance valuation process explained.

00:08:38 Preparing financials for sale.

00:14:20 Repositioning existing motel assets.

00:15:20 Affordable housing trends in tourism.

00:21:19 Risk and reward in valuation.

00:24:10 Industry bounce back after COVID.

00:28:52 Tourist markets post COVID growth.

00:31:10 Regional accommodation market shift.

00:36:00 Motel valuation challenges.

00:41:17 Importance of clean P and L.

00:43:12 Management team in accommodation.

00:47:23 Management structure in hospitality.

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, hosts Trudy and Josh are joined by Jordan and Ryan to unpack insights from the first-ever industry motel report. They share key findings from their nationwide roadshow and how the motel landscape is evolving. The conversation dives into why maintaining strong room rates is crucial in a competitive market and how operators are managing rising costs like cleaning and utilities. With a genuine passion for the motel industry, Trudy and Josh reflect on the valuable feedback gathered from across the country and share their excitement for what’s next in the sector.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Follow Jordan and Ryan:

https://www.linkedin.com/in/jordan-hayes-780380223/

https://www.linkedin.com/company/knight-frank/

https://www.linkedin.com/company/opteonsolutions/

https://www.linkedin.com/in/ryandanaher/

Timestamps:

00:00:00 - Introduction

00:01:04 First ever industry motel report.

00:06:04 Yield spread in tourism sectors.

00:10:09 Motel industry's role in housing.

00:12:53 Management's impact on valuation.

00:18:20 Institutional roll-ups in motel industry.

00:20:07 Real estate price escalation.

00:25:50 Valuation certainty in real estate.

00:30:34 Domestic tourism trends in Australia.

00:34:08 Regional real estate market trends.

00:39:15 Cost challenges for operators.

00:41:12 Rising wage costs in hospitality.

00:45:27 Data-driven partnerships in valuations.

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, hosts Trudy and Josh dive into the insights from their first-ever motel report. They discuss the evolving landscape of the accommodation industry, emphasizing the importance of profitability as a key driver for long-term success. The conversation highlights the value of properties, regardless of location, and how previous perceptions of per key rates have changed. Listeners will gain insights into the latest trends, success stories, and predictions for the future of hotels, motels, caravan parks, and management rights.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:00:22 Profitability drives accommodation industry.

00:06:10 Supply and demand dynamics.

00:08:56 Valuers' role in accommodation sales.

00:11:15 Property pricing and demand dynamics.

00:14:26 Record deals and market trends.

00:21:23 Profitability driving industry trends.

00:24:18 Valuation metrics in the industry.

00:28:14 Regional value opportunities in Australia.

00:30:00 Motel Report presentation and feedback.

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, host Trudy welcomes back her co-host Nathan, who shares insights from his successful transition from Central Queensland to Brisbane's dynamic accommodation market. The episode features special guest Paul, a finance expert with over 20 years of experience in the industry. Paul discusses the importance of early financial discussions for potential buyers entering the accommodation sector, emphasizing that well-packaged transactions can greatly influence banking outcomes. Listeners will gain valuable advice on navigating the complexities of management deals and the current trends in the hotel, motel, caravan park, and management rights markets.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:01:06 - Meet the Guests

00:02:16 - CLAS Financial Solutions

00:03:58 - Building Relationships in Business

00:05:25 - Understanding Client Needs

00:06:40 - The Role of Finance Brokers

00:08:35 - Packaging Deals for Banks

00:10:11 - Navigating the Market

00:12:25 - The Importance of Pre-Approval

00:14:15 - The Dynamics of Banking

00:16:09 - Understanding Asset Classes

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, host Trudy welcomes John from Mandala Hotels and Resorts, who previously worked with Asset Solutions. John discusses the dynamics of the accommodation industry, focusing on the unique opportunities available in purchasing properties at a fraction of their replacement cost, particularly those built in the 60s, 70s, and 80s. He addresses the misconceptions around leasehold properties, emphasizing that the right risks can lead to significant financial returns.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:01:00 - Guest Introduction

00:01:46 - Mandala Hotels and Resorts Overview

00:02:22 - Defining Smaller Properties

00:03:39 - Regional Expertise and Property Size

00:04:01 - Investment Strategy and Fund Structure

00:05:05 - Leasehold vs. Owner-Operator Risks

00:06:54 - Market Changes and COVID Impact

00:08:21 - Replacement Costs and Economic Viability

00:10:07 - Current Market Trends in Domestic Tourism

00:10:28 - Repositioning Properties for Value

00:11:55 - Cross-Pollination of Customer Bases

00:13:30 - Understanding Customer Preferences

00:14:36 - Research and Data Utilization

00:16:41 - Property Inspections and Historical Knowledge

00:19:52 - Market Competition and Strategy

00:21:55 - Overview of Investment Funds

00:24:13 - Returns and Investor Satisfaction

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this exciting episode of RB Radio, hosts Frank and returning guest Winston, and co-host Chenoa delve into the complexities of the accommodation industry. They discuss key financial aspects, including the importance of understanding payroll and the clarity needed when signing contracts, especially concerning the calculation of key values. The episode emphasizes protective mechanisms like clawback and clawforward, highlighting their significance from both purchaser and owner perspectives. Listeners will gain insights into market trends, expert predictions, and personal success stories within the world of hotels, motels, caravan parks, and management rights.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:02:14 - Deep Dive into Management Rights Deals

00:03:01 - The Art of the Deal

00:03:43 - Understanding Clawback and Clawforward

00:05:44 - Importance of Financial Operations

00:11:46 - Transparency in Payroll and P&L

00:17:18 - The Role of Trust Accounts

00:20:40 - Navigating Due Diligence

00:30:01 - Engaging with Body Corporate

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of RB Radio, hosts Frank Matus and Trudy Crooks dive into the dynamic world of the accommodation industry, discussing the critical role brokers play in connecting buyers and sellers. They emphasize the importance of understanding hotel operations during the buying phase and the need for thorough financial analysis, including wages in profit and loss statements. The conversation also touches on the transition from corporate environments to managing businesses in the accommodation sector, offering valuable insights and advice for those considering this career move.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:03:35 - Winston's Journey from Corporate to Management Rights

00:04:10 - Catalyst for Change: Family and Career Decisions

00:06:19 - Transitioning to Management Rights

00:09:21 - The Importance of Support and Guidance

00:11:09 - First Acquisitions: Seaview and Breeze

00:12:55 - Operational Efficiencies in Management Rights

00:18:10 - Understanding Payroll and P&Ls

00:20:16 - Strategic Planning for Acquisitions

00:22:58 - Expanding to Noosa: Rise and Cocoa

00:30:04 - Latest Acquisition: Sovereign on the Gold Coast

00:31:43 - Future Opportunities in Brisbane Market