Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this Episode, Trudy sits down with Carla and Liam to unpack the 40-year brand journey of Resort Brokers and why they decided it was time for a full rebrand. Carla walks through the early days of beige business cards, lime green logos and horizontal magazines, and how the brand evolved as the business grew, the market changed, and social media and personal branding became impossible to ignore. Liam shares what “brand” really means beyond a logo: the feeling people have after every touchpoint, from events and IMs to office signage and how the team shows up in person. Together they break down the thinking behind the new look and why it finally feels aligned with who Resort Brokers really are as accommodation specialists, not just another real estate agency.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:00:24 - If service fails the brand fails

00:00:32 - Trudy introduces Carla and Liam

00:02:10 - How Carla accidentally became the family brand guardian

00:05:16 - The many lives of the Resort Brokers brand

00:08:17 - Moving from black and white to a fresh accommodation led identity

00:09:16 - What a brand really is in 2025

00:11:25 - Personal brands social media and experience driven branding

00:15:11 - The challenge of branding multiple asset classes

00:19:09 - Three brand pillars properties firm brand and personal brand

00:20:00 - Bespoke IMs that mirror the developers vision

00:22:33 - Why the new look finally feels like “us”

00:23:34 - Old school prospecting 20 visits a week

00:24:23 - Note cards stamps and why physical mail still cuts through

00:26:08 - Service as the real brand in a world of OTAs

00:28:36 - Why video is still the most underused growth lever for operators

00:30:03 - Turning one shoot into a library of content

00:31:30 - Keeping up with clients’ marketing and what’s next for the brand

00:32:06 - Reviews

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, Trudy and Josh delve into part two of their groundbreaking motel report, a decade-long study of the accommodation industry. They discuss the importance of addressing profit and loss (P&L) statements well in advance of bringing properties to market, emphasizing that proactive management can lead to better outcomes. The conversation highlights the strategic decisions made by a particular motel group that has acquired multiple assets in Southeast Queensland, focusing on renovations and the potential for significant returns. Listeners are invited to access the full report for deeper insights into industry trends and success stories.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:01:15 Motel industry 10-year study.

00:04:55 Finance valuation process explained.

00:08:38 Preparing financials for sale.

00:14:20 Repositioning existing motel assets.

00:15:20 Affordable housing trends in tourism.

00:21:19 Risk and reward in valuation.

00:24:10 Industry bounce back after COVID.

00:28:52 Tourist markets post COVID growth.

00:31:10 Regional accommodation market shift.

00:36:00 Motel valuation challenges.

00:41:17 Importance of clean P and L.

00:43:12 Management team in accommodation.

00:47:23 Management structure in hospitality.

Looking to buy your next hotel, motel, caravan park, or management rights?

Work with the brokers who meet with Australia’s leading operators every week. Explore exclusive listings and deals backed by decades of on-the-ground experience: https://www.resortbrokers.com.au/

In this episode of Resort Brokers Radio, hosts Trudy and Josh are joined by Jordan and Ryan to unpack insights from the first-ever industry motel report. They share key findings from their nationwide roadshow and how the motel landscape is evolving. The conversation dives into why maintaining strong room rates is crucial in a competitive market and how operators are managing rising costs like cleaning and utilities. With a genuine passion for the motel industry, Trudy and Josh reflect on the valuable feedback gathered from across the country and share their excitement for what’s next in the sector.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Follow Jordan and Ryan:

https://www.linkedin.com/in/jordan-hayes-780380223/

https://www.linkedin.com/company/knight-frank/

https://www.linkedin.com/company/opteonsolutions/

https://www.linkedin.com/in/ryandanaher/

Timestamps:

00:00:00 - Introduction

00:01:04 First ever industry motel report.

00:06:04 Yield spread in tourism sectors.

00:10:09 Motel industry's role in housing.

00:12:53 Management's impact on valuation.

00:18:20 Institutional roll-ups in motel industry.

00:20:07 Real estate price escalation.

00:25:50 Valuation certainty in real estate.

00:30:34 Domestic tourism trends in Australia.

00:34:08 Regional real estate market trends.

00:39:15 Cost challenges for operators.

00:41:12 Rising wage costs in hospitality.

00:45:27 Data-driven partnerships in valuations.