Just about every company struggles to stay on top of what’s happening in our fast-changing world. Especially the trends and events that may impact the firm or influence its business. Many look for support from decision intelligence platforms; AI platforms that can help perform research and analysis effectively. One such is Trensition’s Trendtracker platform. Explains Trensition’s founder and Chief Growth Officer, Vincent Defour, "Trendtracker is like an advanced AI strategy analyst that continuously scouts the external environment to detect changes in trends. It analyses these trends focused on the context given by the company using it. It delivers an extra level of intelligence on how to act upon those trends.” Seeing the value for our firm and clients, PwC’s not just using Trendtracker ourselves, but we’ve created a joint business relationship (JBR) with the start-up to be able to offer the service to clients.

The 4th corporate venturing barometer is out! The results show a major gap between corporates wanting to collaborate with startups and those who actually do. It seems that something is holding corporate's back from reaching out to startups... What is it? And how can we close this gap? Enya and Birgit discuss the results with Robin De Cock, associate professor at Antwerp Management School.

Recently, Antwerp Management School published a new study about measuring and reporting on corporate innovation, as well as balancing the relationships with C-Level.

During this podcast, Elise Carton (PwC) and Robin De Cock (AMS) explore best practices and lessons learned on finding the right balance when it comes to C-level involvement in corporate venturing activities, how to get executive buy-in and maintain constructive relationships.

It's all about finding the right balance! Elise Carton had a conversation with AMS professor Robin De Cock about the topic in our Corporate Venturing Podcast series.