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Product Fields

Product Fields

Von: Sander Dur Ryan Brook Jim Sammons and Rich Visotcky
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Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.

2026 Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky
Management & Leadership Ökonomie
  • #153 Building Frameworks, One Principle at a Time
    Oct 22 2026

    What does it take to build your own process framework? Are there common pieces to a framework, the must haves that make it all click? Even if you could build one, do you know why you’re doing it, and if you should?

    In this episode, Jim, Sander, and Rich explore the nature of frameworks, innovation, and effective collaboration in organizations. They discuss how frameworks serve as scaffolding, the role of informal conversations in fostering change, the importance of adaptable, purpose-driven processes, and the pitfalls of rigid standardization. Along the way, they find many core concepts for when you’re considering how to approach your work and the people you’re doing it with.

    Some core concepts we identified were:

    • Solved Problems
    • Collaboration
    • The Level of Work Management
    • See the Whole System
    • Rules of Ownership
    • Validate Results
    • Make Definitions Clear and Specific
    • Consistency, Not Standardization
    • Allow Process Changes
    • Measurement Against Goals


    Chapters:

    00:00 Introduction

    06:29 Importing frameworks and scaffolding

    10:18 Focusing on solving problems, not parts

    13:27 AI and the importance of collaboration and subject matter experts

    17:21 Understanding the whole system

    20:46 Frameworks as constraints, not strict processes

    24:24 Balancing process and human behavior

    28:32 The cafeteria approach to frameworks

    36:35 Standardization versus consistency in complex work

    39:43 The role of incentives in behavior change

    44:20 Creative problem solving

    45:32 Principles of effective frameworks

    49:26 Starting simple and evolving your framework

    52:11 Conclusion: frameworks as living, adaptable systems

    Books mentioned:

    A technique for producing ideas - https://a.co/d/0a5fJ0VA

    The Anatomy of a Product - https://productfields.com/product/the-anatomy-of-a-product

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility

    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

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    53 Min.
  • #152 "I Make", Take and Collaborate with Jimmy DiResta
    Sep 11 2026

    Jimmy DiResta has spent decades building things other people only imagine. Furniture. TV shows. A life that doesn't sit still. In this episode, we get past the shop tour and into what actually shaped him.

    We talk New York, the city that built his eye for craft and his tolerance for hustle. We talk Hollywood, and what it's like to make things for an industry built on illusion. We talk about how he approaches a problem, any problem, whether it's a broken hinge or a broken plan. And we get into the parts of his life that don't show up in a highlight reel: his hobbies, friends, family, and picking up pottery as a beginner all over again.

    This one isn't about tools. It's about how a maker keeps making, decade after decade, without losing the parts of himself that got him here. Most people stop learning new crafts once they've mastered one. Jimmy hasn't. This conversation is a case study in staying a beginner on purpose.

    What we get into

    • Growing up in and around New York, and how the city and early years shaped his work ethic
    • Hollywood: building for the screen, and what the industry taught him about craft
    • His approach to problem-solving, on set and in the shop
    • Starting pottery as a total beginner, and what it's like to be bad at something new again

    00:00 Introduction to Jimmy DiResta

    02:34 The Art of Making and Teaching

    04:52 Crafts and Changing Times

    07:40 Timeless Design Elements

    10:32 Manufacturing History and Local Craftsmanship

    13:21 Reflections on High School and Early Influences

    19:14 From High School to Making Toys

    22:04 From Art School to Graphic Design

    23:03 Early Experiences in Advertising

    23:28 Learning the Craft from Family

    24:27 Transitioning to Toy Design

    25:47 The Evolution of Problem Solving

    28:01 Understanding the Nature of Props and Products

    29:59 The Balance of Temporary and Permanent Creations

    31:46 The Pressure of Client Work

    33:46 Confidence in Problem Solving

    37:00 The Joy of Troubleshooting

    38:48 Memorable Moments with Howard Stern

    41:20 Maker Style F-Marry-Kill

    43:31 Collaboration in the Maker Community

    46:16 Exploring Pottery as a New Medium

    47:22 Embracing Mistakes in Craftsmanship

    51:05 The Zen of Pottery and Creative Space

    53:23 Gifts from You, Gifts to Me

    54:17 The Value of Content as a Legacy

    58:16 Interacting with Fans and Community Influence

    01:07:24 Parting Thoughts on Positivity and Gratitude

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility

    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Connect with our guest: Jimmy DiResta

    https://www.youtube.com/user/jimmydiresta/

    https://www.instagram.com/jimmydiresta/

    https://www.instagram.com/makingfunshow/

    https://www.joinmakersmob.com/diresta/

    https://jimmydiresta.com/

    https://imakeny.com/

    https://direstaedc.com/

    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

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    1 Std. und 11 Min.
  • #151 Product Economics
    Aug 3 2026
    Summary

    In this episode, Rich Visotcky and Jim Sammons explore the nuances of decision-making, the importance of understanding opportunity costs, and how to effectively manage product development and organizational priorities through early learning, strategic experimentation, and the economics of product development. They discuss strategies for quantifying costs, the impact of delays, and practical approaches to focus and efficiency. Jim and Rich wrap things up with how to make smarter decisions with limited resources, the value of testing assumptions, and the impact of human behavior on business success.

    Takeaways
    • The cost of delay can significantly erode value if not managed properly.
    • Prioritization should be based on economic impact and opportunity cost.
    • Simplicity and focusing on what matters most can improve organizational agility.
    • Understanding team costs and resource allocation helps in better planning.
    • Early validation and quick learning are crucial to avoid sunk cost fallacies. Early learning and iteration can significantly reduce risk and improve outcomes.
    • Understanding human behavior helps in designing better products and services.
    • Buying time through strategic decisions can lead to better resource allocation.
    • Asking the right questions reveals hidden opportunities and customer needs.
    • Simple frameworks and mental models can make complex decisions more manageable.
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    1 Std. und 35 Min.
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