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  • Craig Premo – How Account Based Marketing Can Make All The Difference

    Craig Premo – How Account Based Marketing Can Make All The Difference
    Apr 11 2025
    [00:00:00] Craig Premo: Yes, higher quality conversations. And then, you know, we, we saw where, um, a senior leader of a target account, you know, engage with us, download our content, and then about three to four months later, we, we closed a multimillion dollar deal. So even if you say that marketing was only. 1% of of that effort. It was still, you know, a great multiple In terms of ROI. [00:00:29] Andreea: Welcome to Pioneering Perspectives, a D Creative podcast where we explore marketing insights from regulated industries. Join me as we chat with real professionals navigating these […]
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    40 Min.
  • Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers

    Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers
    Feb 6 2025
    [00:00:00] Dr. Mansa Shah: I wanted to practice with freedom and I really wanted to see people healthy. So I re I just created my own system and my, you know, whole gut health protocol, which is. a five step approach. Then I was like, okay, now I have this whole approach. I’m the best kept secret in town. So what do I do? So then I created a whole blueprint for marketing systems specifically for doctors and practitioners. [00:00:32] Then I became a coach for that because as soon as my private practice took off, A lot of peers […]
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    22 Min.
  • Rhonda Blashke - Keys to Healthcare Marketing

    Rhonda Blashke - Keys to Healthcare Marketing
    Jan 16 2025
    [00:00:00] Rhonda Blashke: You develop those roadmaps. You really need to understand ultimately who your customer is. What are you trying to solve? And how do you actually take solutions from just an idea in somebody’s head, but really make sure it’s the right idea at the right time and put it in the hands of the right persona. [00:00:17] So it was really interesting because you’d see completely different requirements from a physician. Then an administrator and you have to balance the two. Um, so it’s a lot of communication and understanding and listening to learn. [00:00:30] Andreea: Welcome […]
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    26 Min.
  • Brian Maurer - Educating for Impact: Tackling Challenges in Promoting Oral Health Innovations

    Brian Maurer - Educating for Impact: Tackling Challenges in Promoting Oral Health Innovations
    Dec 10 2024
    Brian Maurer: [00:00:00] It seems at some point in history, we took the mouth out of the body in terms of health care, and we really created this silo, and I think that’s something we’re really trying to break down at Bristol, is to recognize. One, the importance of it, and two, there’s a community in there, and we need to take care of it and actually nurture it like we do the rest of our body. Andreea: Welcome to Pioneering Perspectives, a Dia Creative podcast, where we explore marketing insights from regulated industries. Join me as we chat with […]
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    33 Min.
  • Kelly Fidler – Building Effective Healthcare Marketing through Sales Alignment and Equity

    Kelly Fidler – Building Effective Healthcare Marketing through Sales Alignment and Equity
    Nov 14 2024
    Kelly Fidler shares insights on healthcare marketing, emphasizing the importance of sales alignment, pushing professional boundaries, and advocating for equitable patient care.
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    50 Min.
  • Cheri Lin - Bringing the Customer Mindset into Every Touchpoint

    Cheri Lin - Bringing the Customer Mindset into Every Touchpoint
    Oct 31 2024
    Note: This episode is recut and remastered from an original recording of Marketing Mondays, on the Outcomes Rocket network. Original recording date: January 13, 2023 You have to put yourself in their shoes. You have to put yourself in how they feel and how they feel is, Oh my God, this is another gimmick. Oh my God, I’ve tried this and it’s a fail. Do you know what I mean? Not another one. And when you have that head space and you have that mind share of what they’re thinking, you then have to have a really strong RTB reason […]
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    30 Min.
  • David Kang - Mastering Branding in Highly Regulated Healthcare Spaces

    David Kang - Mastering Branding in Highly Regulated Healthcare Spaces
    Oct 17 2024
    Hi everyone, we’re back for another episode and I am so excited to be here with Dave Kang, a brand strategist and founder of New Orbit Marketing. And as a reminder, I’m your host, Andrea Borcha, the founder and CMO of the digital marketing agency, Dia Creative. Dave, thanks so much for being here. Thanks for having me. Glad to be here. First and foremost, let’s start a bit with how you got to where you are today. Sure. I worked in marketing for pretty much my entire career. I have a degree in from the University of Illinois. From […]
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    47 Min.
  • Pioneering Perspectives: Philip Pisa - Leveraging Healthcare Professionals to Evolve the Sales Process

    Pioneering Perspectives: Philip Pisa - Leveraging Healthcare Professionals to Evolve the Sales Process
    Oct 2 2024
    [00:00:00] Philip Pisa: what we are focusing on now is much more truly listening and understanding to what the pain points are out in the ecosystem, focusing on the customer journeys and the patient journeys. And when we hear the pain points that the customers and the patients have along the journeys. We explore those and we try and find solutions together again, really around removing obstacles for the best patient decision or the best treatment decisions for patients. [00:00:30] Andreea Borcea: Welcome to Pioneering Perspectives, a Dia creative podcast, where we explore marketing insights from regulated industries. Join me […]
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    20 Min.