In this insightful episode of Just Curious…, Nicky Regazzoni and George Blizzard are joined by communications industry veteran David Gallagher for a wide-ranging and thought-provoking conversation. With over 30 years of global agency experience, including senior leadership roles at Ketchum and Omnicom, David brings a wealth of perspective on the evolution of PR, the challenges facing the industry today, and the opportunities ahead.

David discusses his shift from large agency life to co-founding Folgate Advisors, a flexible, independent consultancy model built to meet the changing needs of clients and the communications landscape. He also introduces The Advisory Club, a global WhatsApp community of over 1,000 senior comms professionals, which serves as a living forum for collective intelligence, shared learning, and candid discussion.

Together, we explore the tensions between centralised and decentralised models, the impact of geopolitical instability, the rise of AI, and the shifting expectations of clients. David reflects on the need for PR to define its higher purpose, address its confidence crisis, and improve its own reputation.

A highlight of the conversation is David’s optimism about the next generation of practitioners - those entering the field with fresh ideas, ethical instincts, and a digital-first mindset. The episode closes with a reaffirmation of the power of community, flexibility, and relevance in building future-ready agency models.

Whether you’re an agency founder, in-house comms leader, or curious about the future of PR, this episode offers thoughtful commentary, practical insight, and a healthy dose of realism from one of the industry's most respected voices.

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