SEO and marketing works differently if you are nationally focused with a strong niche.

Today we will discuss what to do if you're in "bucket 2" and how to use SEO (including when not to use it).

In a previous episode, we talked about the importance of defining which "bucket" your RIA falls into for SEO and marketing.

Today we will discuss specific strategies for SEO if you focus in your local market (bucket 1).

So many financial advisors are concerned about their SEO and they often jump straight to questions like "how do I increase my SEO?" without first defining their marketing focus.

We'll talk about how choosing the right "bucket" for your RIA is an important first step before executing any SEO or marketing tactics.

Over and over, marketing experts tell financial advisors to create more content in order to market their firms. But advisors struggle to make time for it and often don't have the expertise to create unique high quality content such as articles and blog posts.

We will talk through how I use AI to create unique, high quality blog content (that actually sounds good!) in very little time.

A preview episode with a little background information before the podcast officially launches.