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On this amazing episode of One Gang Worldwide, we sit down with Oliver Schwabe, founder of Moto Vibes and a man who walked away from a successful engineering career to chase something far louder than security… the call of the open road.

After riding over 200,000 kilometers across Europe, Oliver didn’t just become a rider, he built a life around motorcycles, travel, filmmaking, and guided experiences that turn strangers into lifelong friends.

But this wasn’t overnight.

We rewind the clock to Berlin: martial arts, skiing, discipline, structure. Then to the United States, where a chance meeting on an airplane in Montana changed his life forever. A career in architectural and mechanical engineering followed, designing HVAC systems, optimizing buildings, climbing into leadership roles, doing everything “right.”

Until something inside him wouldn’t stay quiet.

His riding journey restarted when his brother bought a Harley-Davidson Fat Boy. That moment sparked something. Oliver picked up a Softail Deluxe, joined tours, and eventually discovered adventure riding transitioning to a BMW GS and realizing the world suddenly felt bigger.

Then came the turning point.

Corporate restructuring. A spontaneous four-week trip to Iceland. Six hours of rain in Slovenia. A realization that life is too short to postpone passion.

With his wife understandably nervous and his 16-year-old son pushing him to go for it, Oliver went all-in on Moto Vibes building curated guided tours and custom self-guided adventures across Europe. From Norway to Iceland, from mountain passes to echoing tunnels (yes, he loves a Harley exhaust bouncing off the walls), Oliver designs experiences that are about connection as much as riding.

We talk about:

• Managing mixed skill levels on mountain passes
• Letting the fast riders run and regrouping at summits
• Why he includes helmet communication units for safety and bonding
• The partnerships behind the scenes that make it seamless
• And how tour groups often turn into lifelong friendships

And of course, we put him through the rapid-fire round from his GSX-R 1000 inspiration to calling Ireland the wildest drivers in Europe.

This episode isn’t about motorcycles.

It’s about risk. Reinvention. And having the courage to bet on yourself when the safe path no longer feels alive.

If you’ve ever thought about leaving comfort to chase something bigger, this one’s for you.

01:57 Break the Ice: First Bikes, Favorite Roads & Rider Essentials

07:53 Berlin Roots: Exchange to the U.S. & Early Passions

11:45 Engineering Career: HVAC, Leadership & Life in Berlin

14:46 Back on Two Wheels: From Harley Cruising to Touring Ambitions

17:40 The Guided Tour That Changed Everything (Hello, BMW GS)

20:12 Leaving the 9–5: Restructuring, Iceland Reset & Going All-In

25:50 First Paid Tour: Building the Business + Sardinia with Two Riders

32:42 Sardinia Ride Guide: Best Season, Best Grip, Best Flow

35:24 Top Places to Ride in Europe (and Why They’re So Different)

40:41 How MotoVibes Tours Work: Guided vs Self-Guided, Custom Itineraries

43:22 Bikes, Gear & Comms: The ‘Boutique’ Tour Setup in Munich

51:11 Leading Mixed Skill Groups Safely: Pace, Passing & Coaching

54:13 Tour Transformations: Confidence Boosts, Friendships & WhatsApp Groups

58:56 Pride, Purpose & Advice: Don’t Wait to Live the Adventure

01:01:29 How to Reach Oliver + Final Thanks & Sign-Off

Connect with Oliver:

Website: https://www.motovibes.de/

Youtube: https://www.youtube.com/@MotoVibes

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In this episode, we sit down with Bryan Tierney, who has over three decades of experience in the powersports industry, ranging from working behind dealership parts counters to supporting dealerships with advanced software solutions. Bryan shares his journey from being a motocross enthusiast to chasing his passions, handling dealership operations, and finally making a significant career shift to Lightspeed DMS, a software solution provider for dealership management. Bryan's story is filled with insights on problem-solving, customer interaction, and the importance of technology in dealership operations. He also discusses the balance between the human element and technology in providing exceptional customer experiences. This episode offers valuable advice for anyone passionate about making a career in the powersports industry and helping others succeed.

00:00 Introduction to Bryan Tierney

03:07 Bryan's Journey: From Dealerships to Lightspeed

05:38 Parts Counter Stories and Soundgarden Memories

11:57 Growing Up and Discovering Motorcycles

16:59 Early Career and Lessons from the Parts Counter

25:59 Transition to Management: A New Perspective

33:40 Understanding Lightspeed's Role in Dealerships

35:00 Bridging the Gap Between Software and Dealerships

41:40 Emotional Challenges in Sales Engineering

54:08 Connecting with the Audience and Closing Remarks

Connect with Brian:

Website: http://lightspeeddms.com/

LinkedIn: https://www.linkedin.com/in/tierneyb/

Youtube: Lightspeed_DMS

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TikTok: https://www.tiktok.com/@cycles.worldwide

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In this episode, Peter Carusone, President and CEO of Vision, discusses how his platform is transforming automotive and powersports dealerships by turning confusion into clarity through real-time data. From his beginnings in the chaotic dealership world to founding Vision AST, Peter shares his insights on the importance of data in making informed decisions and the common pitfalls dealerships face. The conversation covers everything from the impact of COVID-19 on data utilization to the challenges of building a SaaS product. Peter also emphasizes the significance of having a supportive and communicative team, the benefits of custom scorecards, and his vision for the company’s future. This episode is packed with valuable information for anyone interested in the automotive industry, tech startups, and effective data usage.

01:24 Icebreaker Questions

06:23 Pete's Background and Early Life

09:42 Early Career and Marketing Insights

15:12 Transition to Dealership Operations

19:47 Challenges and Insights in Dealerships

21:32 Importance of Data in Dealerships

25:56 Common Misconceptions and Lies in Dealerships

28:55 The Impact of Small Changes in Sales

31:14 Vision AST's Real-Time Data Solutions

35:59 Challenges and Learnings in Building Vision AST

45:21 Final Thoughts and Future Vision

Connect with Pete:

Website: https://www.visionast.com

LinkedIn: https://www.linkedin.com/in/peter-carusone-8b772912/

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LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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In this heartfelt episode, Cody Brouwers returns to share his journey from competing at Born Free Texas biker build off to getting the prestigious invitation for the Born Free 17 show which is considered the Super Bowl of custom chopper building. We document his trials, triumphs, and everything in between as Cody embarks on building an exceptional chopper. The discussion is filled with camaraderie, insightful reflections on the joys and struggles of custom bike building, and the emotional rollercoaster Cody experiences. The episode also highlights Cody's dedication, community support, and the importance of staying true to oneself amidst the pressures of the industry. Fans are encouraged to follow his progress through various social media posts leading up to the big reveal.

00:00 Introduction and Welcome Back Cody

01:19 Cody's Journey to Born Free Texas

03:24 Rapid Fire Questions with Cody

08:09 The Invitation to Born Free Texas

14:12 The Texas Show Experience

18:34 The Call for Born Free 17

24:37 Emotional Reflections on Achievements

27:55 Mindset and Approach to Building

30:20 The Importance of Deadlines and Perfection

33:15 The Hidden Struggles of Building

41:45 Encouragement for Aspiring Builders

42:48 The Future of Chopper Culture

49:16 Looking Ahead to Born Free 17

Connect with Cody:

Instagram: https://www.instagram.com/tradercodyschopper/
YouTube: https://www.youtube.com/channel/UCMzWSjoJeIVRtnUfspZjiyQ
Website: https://www.tradercodyschoppers.com/

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Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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In this episode, we sit down with Nicki Snyder, the Chief Marketing Officer for American Road Group. Nicki oversees marketing efforts across 13 dealerships in five states. The conversation delves into Nicki’s career journey, which began in an unorthodox manner as she stepped into a Harley-Davidson dealership right after college. Nicki touches upon the importance of mentorship, specifically highlighting her time under mentor Mike Davis, and her steps to rising as a leader in a male-dominated industry. The discussion covers several aspects of her life and career including work-life balance, challenges in marketing, and the vital importance of storytelling. Through a series of rapid-fire questions, Nicki shares personal anecdotes, leadership insights, the importance of community engagement, and advice for young women entering the industry. Listeners are taken on a journey of growth, perseverance, and passion for both the Harley-Davidson brand and the people who make it special.

00:00 Introduction and Guest Welcome

01:32 Rapid Fire Icebreaker Questions

09:53 Nicki’s Background and Early Life

19:07 Mentorship and Growth

34:53 Introduction to American Road Group

35:26 Expansion and Dealership Locations

38:23 Marketing Strategy for Multiple Locations

44:36 Standard Operating Procedures and Consistency

55:44 Marketing Misconceptions in Dealerships

58:50 Personal Reflections and Career Pride

01:00:55 Advice for Aspiring Female Leaders

01:05:09 Closing Thoughts and Contact Information

Connect with Nicki:

Website: americanroadgroup.com

E-Mail: nickisnyder@gmail.com

LinkedIn: linkedin.com/in/nickisnyderhd

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Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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In this episode of One Gang Worldwide, we sit down with John Vaughan-Chaldy, a pioneer in the power sports industry. Drawing from his extensive experience as a rider, builder, brand founder, and digital marketing specialist, John shares his journey from shaping the culture that launched the jet ski movement to co-founding Max Opp Marketing. He discusses the early days of customizing motorcycles, the rise of jet ski racing, and his transition into the automotive industry. With memorable stories about growing up in Carlsbad amidst icons of the action sports world, John emphasizes the importance of hard work, persistence, and the basics of selling. He also delves into his strategies for effective digital marketing, highlighting how he helps dealerships thrive in the digital age. Join us for an inspiring conversation filled with insights on evolution, creativity, and resilience.

00:00 Introduction to John

01:34 Rapid Fire Questions

07:03 Early Life and Influences

10:51 Growing Up in Carlsbad

22:17 Transition to Automotive Industry

26:36 Rising to the Top: From Salesman to Manager

27:05 The Basics of Selling: Keep It Simple

32:28 Overcoming Adversity: The Birth of Baren Custom Accessories

43:26 The Evolution of Digital Marketing Strategies

48:56 Conclusion: Final Thoughts and Future Plans

Connect with John:

Website:

http://www.maxoppmarketing.com

http://www.baronscustom.com/indexold.php

Instagram: www.instagram.com/johnbaronvc/

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Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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On this episode of One Gang Worldwide, we sit down with Nick Kerscher, a lifelong rider whose journey took him from racing dirt bikes in Wisconsin to designing the helmets that protect riders around the world.

Nick shares how his early days wrenching on his own bikes and racing District 16 shaped the way he thinks about performance and safety. We walk through his path into mechanical engineering, his early professional experience at Kimberly-Clark, and the pivotal role he played at 6D Helmets where the groundbreaking ODS system helped change the conversation around concussion protection.

Today, Nick serves as Lead Development Engineer for powersports helmets at Fox Racing and Bell Helmets, where innovation, testing, and rider feedback drive every design decision.

We dive deep into how helmets are developed from concept and CAD to lab testing, rider testing, and real-world validation while breaking down helmet safety and certification in a way every rider can understand. Nick also shares where helmet technology is headed next, the responsibility that comes with designing life-saving equipment, and advice for riders and engineers looking to follow a similar path.

This episode is a rare behind-the-scenes look at the science, responsibility, and passion behind the helmets we trust every time we ride.

00:00 Introduction to Nick Kerscher

05:26 Nick's Early Life and Passion for Dirt Bikes

10:28 Racing Days and Engineering Aspirations

14:27 University Challenges and Career Beginnings

20:24 First Engineering Job and Pursuing the Moto Industry

27:13 Persistence Pays Off: Joining 6D Helmets

29:32 Starting at 6D Helmets During COVID-19

31:01 Engineering Role and Mentorship at 6D

35:56 Transition to Fox and Bell

37:52 Role and Responsibilities at Fox and Bell

54:03 Future of Helmet Technology

58:54 Advice for Aspiring Engineers

59:55 Conclusion and Final Thoughts

Connect with Nick:

LinkedIn: https://www.linkedin.com/in/nkerscher/

Instagram: www.instagram.com/kersch703/

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Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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In this OGW episode, we introduce you to Luke Hedger, a two-time British Champion in motorcycle racing who balances his high-speed career with family life. Luke shares insights into his journey from a young, budding racer to a seasoned professional managing the pressures and stakes of the British Superbike Championship (BSB). The conversation covers his early years, the financial and logistical challenges of sustaining a racing career, and the changes fatherhood brought to his life and perspective on racing. Luke also gives a peek into his race-day routines, the mental and physical toll of racing, the critical role of sponsors, and his aspirations for the future. He reflects on his passion for the sport, the impact of his supportive family, and offers advice for aspiring young racers. This episode provides a comprehensive look at the life of a professional racer, making it both entertaining and insightful for fans and upcoming talent alike.

00:00 Introduction to the Show

01:39 Rapid Fire Questions with Luke Hedger

07:01 Luke's Early Life and Introduction to Bikes

09:50 The Struggles and Sacrifices of Racing

14:39 Championship Wins and Career Highlights

20:53 Transition to British Super Bikes

27:06 Fatherhood and Life Changes

28:02 Balancing Racing and Parenting

30:08 Self-Consciousness at the Track

31:10 The Dual Life of a Racer Dad

32:33 Pre-Race Mindset

35:18 Physical and Mental Toll of Racing

37:11 Financial and Logistical Challenges

39:28 Importance of Sponsors and Branding

44:32 Advice for Young Riders

49:16 Future Goals and Aspirations

52:59 Closing Remarks and Contact Info

Connect with Luke:

Website: https://lukehedgerracing.com/

Instagram: instagram.com/lukehedger23

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Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
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