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In this episode, we sit down with Nicki Snyder, the Chief Marketing Officer for American Road Group. Nicki oversees marketing efforts across 13 dealerships in five states. The conversation delves into Nicki’s career journey, which began in an unorthodox manner as she stepped into a Harley-Davidson dealership right after college. Nicki touches upon the importance of mentorship, specifically highlighting her time under mentor Mike Davis, and her steps to rising as a leader in a male-dominated industry. The discussion covers several aspects of her life and career including work-life balance, challenges in marketing, and the vital importance of storytelling. Through a series of rapid-fire questions, Nicki shares personal anecdotes, leadership insights, the importance of community engagement, and advice for young women entering the industry. Listeners are taken on a journey of growth, perseverance, and passion for both the Harley-Davidson brand and the people who make it special.

00:00 Introduction and Guest Welcome

01:32 Rapid Fire Icebreaker Questions

09:53 Nicki’s Background and Early Life

19:07 Mentorship and Growth

34:53 Introduction to American Road Group

35:26 Expansion and Dealership Locations

38:23 Marketing Strategy for Multiple Locations

44:36 Standard Operating Procedures and Consistency

55:44 Marketing Misconceptions in Dealerships

58:50 Personal Reflections and Career Pride

01:00:55 Advice for Aspiring Female Leaders

01:05:09 Closing Thoughts and Contact Information

Connect with Nicki:

Website: americanroadgroup.com

E-Mail: nickisnyder@gmail.com

LinkedIn: linkedin.com/in/nickisnyderhd

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LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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In this episode of One Gang Worldwide, we sit down with John Vaughan-Chaldy, a pioneer in the power sports industry. Drawing from his extensive experience as a rider, builder, brand founder, and digital marketing specialist, John shares his journey from shaping the culture that launched the jet ski movement to co-founding Max Opp Marketing. He discusses the early days of customizing motorcycles, the rise of jet ski racing, and his transition into the automotive industry. With memorable stories about growing up in Carlsbad amidst icons of the action sports world, John emphasizes the importance of hard work, persistence, and the basics of selling. He also delves into his strategies for effective digital marketing, highlighting how he helps dealerships thrive in the digital age. Join us for an inspiring conversation filled with insights on evolution, creativity, and resilience.

00:00 Introduction to John

01:34 Rapid Fire Questions

07:03 Early Life and Influences

10:51 Growing Up in Carlsbad

22:17 Transition to Automotive Industry

26:36 Rising to the Top: From Salesman to Manager

27:05 The Basics of Selling: Keep It Simple

32:28 Overcoming Adversity: The Birth of Baren Custom Accessories

43:26 The Evolution of Digital Marketing Strategies

48:56 Conclusion: Final Thoughts and Future Plans

Connect with John:

Website:

http://www.maxoppmarketing.com

http://www.baronscustom.com/indexold.php

Instagram: www.instagram.com/johnbaronvc/

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LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide

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On this episode of One Gang Worldwide, we sit down with Nick Kerscher, a lifelong rider whose journey took him from racing dirt bikes in Wisconsin to designing the helmets that protect riders around the world.

Nick shares how his early days wrenching on his own bikes and racing District 16 shaped the way he thinks about performance and safety. We walk through his path into mechanical engineering, his early professional experience at Kimberly-Clark, and the pivotal role he played at 6D Helmets where the groundbreaking ODS system helped change the conversation around concussion protection.

Today, Nick serves as Lead Development Engineer for powersports helmets at Fox Racing and Bell Helmets, where innovation, testing, and rider feedback drive every design decision.

We dive deep into how helmets are developed from concept and CAD to lab testing, rider testing, and real-world validation while breaking down helmet safety and certification in a way every rider can understand. Nick also shares where helmet technology is headed next, the responsibility that comes with designing life-saving equipment, and advice for riders and engineers looking to follow a similar path.

This episode is a rare behind-the-scenes look at the science, responsibility, and passion behind the helmets we trust every time we ride.

00:00 Introduction to Nick Kerscher

05:26 Nick's Early Life and Passion for Dirt Bikes

10:28 Racing Days and Engineering Aspirations

14:27 University Challenges and Career Beginnings

20:24 First Engineering Job and Pursuing the Moto Industry

27:13 Persistence Pays Off: Joining 6D Helmets

29:32 Starting at 6D Helmets During COVID-19

31:01 Engineering Role and Mentorship at 6D

35:56 Transition to Fox and Bell

37:52 Role and Responsibilities at Fox and Bell

54:03 Future of Helmet Technology

58:54 Advice for Aspiring Engineers

59:55 Conclusion and Final Thoughts

Connect with Nick:

LinkedIn: https://www.linkedin.com/in/nkerscher/

Instagram: www.instagram.com/kersch703/

Check Out Our Sponsors:
LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide