What if going viral isn’t the goal — building a brand is?

So many entrepreneurs chase visibility, followers, and that one big moment on social media. But what actually turns attention into revenue? What transforms a viral TikTok into a sustainable business?

In this episode, we sit down with a Mah Jong instructor who built a thriving business in under nine months after going viral — but the algorithm didn’t build her success. Strong brand fundamentals did. From brand positioning and messaging to authority-building and scalable offers, she shares how intentional branding turned momentum into real growth.

This conversation is for any business owner who wants more than views. Whether you’re a service provider, creative, coach, or product-based brand, you’ll walk away understanding why clarity, strategy, and brand identity matter more than clout — and how to build a business that lasts long after the viral moment fades.

Because attention is rented. A brand is owned.

In this episode of Not Easily Broken, we are taking you through the importance that your brand principals play in your social media & content creation. We discuss the 3 pillars of content, how to implement them, and various other strategies that will leave you empowered to schedule your next social media launch!

In episode 2 of Not Easily Broken, Taylor is joined by our lead photographer, Emily. We discuss the importance of brand cohesion, discuss some brands known for doing it exceptionally well, discuss making mistakes within your business, creating brand evangelists, and how you can apply the strong principal of brand cohesion in YOUR business.

In this first episode, we are introducing you Audrey. Our long-time colleague-turned-client when we built her website for her new brand: The Gleam Co. In this episode, Audrey tells us about her new business venture and the ups and downs of navigating from a booming business to starting fresh in a whole new niche of photography. We'll also talk about the process of building her site, and how we made certain choices with her brand to ensure she was talking directly to the ideal client she wanted to be speaking to.