You’ve been doing all the hard work to attract more clients with your podcast. You’re showing up, publishing episodes, and sharing valuable insights — but no matter how much effort you put in, it’s not turning into sales.

If that’s you, you’re not alone. And more importantly, you’re not doing anything wrong. In most cases, there’s just one simple mistake that’s preventing your podcast from becoming the client-attracting asset it’s meant to be.

In this episode of Run Your Damn Business, we’re talking about how to attract more clients by fixing the most common disconnect I see when it comes to podcasting for business growth. This isn’t about creating more content, growing a massive audience, or becoming louder online. It’s about making sure your podcast is doing the actual job you need it to do in your small business.

Podcasting can be incredibly powerful for online visibility, but visibility alone doesn’t create steady income. Many small business owners assume that if they provide enough value, listeners will naturally figure out how to work with them. The truth is, most listeners don’t. Without clear positioning, your podcast builds trust — but not momentum.

In this episode, we break down why podcasts often feel productive without producing results, and how subtle messaging gaps keep listeners from becoming clients. If your show sounds good but isn’t converting, it’s not a content problem — it’s a clarity problem.

We’ll cover:

• How to shift your podcast from something that simply exists online into a true expertise as a business asset
• Aligning your messaging so your podcast supports business growth, not just awareness
• Why podcasting is one of the best small business strategies not just another content obligation
• Attracting more clients without chasing trends or increasing your workload

If you want to attract more clients using your podcast — without more hustle, more posting, or more pressure — this episode will help you see exactly what to fix.

Hit play, take what you need, and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute!

Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.

I’m breaking down three simple ways to increase your email open rates, pulled straight from what I shared recently inside my mastermind, The Table. My own open rates consistently sit around 60–70%, and I don’t believe in gatekeeping — so I’m bringing it here.

In this episode, we cover:

• Why email gets a bad reputation (and why that thinking hurts your business)
• Why I test emails before sending them to my full list — and how long to test for
• How timing your sends differently — evenings, weekends, low-noise windows — can boost engagement
• Why email isn’t just marketing — it’s a long-term business asset you own

None of this requires more content. None of it requires chasing trends. It’s about working smarter with what you already have and letting your email list do the heavy lifting it was designed to do.

Take what you need from this one — and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now.

In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithms just to stay visible.

This is not an episode about becoming a podcaster for the sake of it. It’s a conversation about building an asset that compounds over time, creates trust at scale, and feeds your business consistently — even when you’re not posting every day.

In this episode, we talk about:

• Why stability matters more than growth hacks at this stage of business
• The difference between content you constantly have to create and assets that keep working
• Why podcasting functions as a top-of-funnel business asset — not just content
• How podcasts quietly build trust, authority, and demand over time
• Why podcasting pairs so powerfully with an email list
• What makes podcasting especially effective for small business owners and service providers
• Why this approach supports calmer, more predictable growth

If you’re a woman 40+ running a small business and feeling burned out by content-heavy marketing — but still want a reliable way to attract clients and grow your revenue — this episode will help you see podcasting differently.

Hit play, take what you need, and then go run your damn business.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!