Let’s talk about email — and before you even think about skipping this episode, stay with me for a minute!

Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you’re already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.

I’m breaking down three simple ways to increase your email open rates, pulled straight from what I shared recently inside my mastermind, The Table. My own open rates consistently sit around 60–70%, and I don’t believe in gatekeeping — so I’m bringing it here.

In this episode, we cover:

• Why email gets a bad reputation (and why that thinking hurts your business)
• Why I test emails before sending them to my full list — and how long to test for
• How timing your sends differently — evenings, weekends, low-noise windows — can boost engagement
• Why email isn’t just marketing — it’s a long-term business asset you own

None of this requires more content. None of it requires chasing trends. It’s about working smarter with what you already have and letting your email list do the heavy lifting it was designed to do.

Take what you need from this one — and then go run your damn business.

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