Product marketing often looks polished in a deck — but breaks down when it reaches partners, sales, and the field.

In this episode of Never GTM Alone, Rick Currier is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake, to explore what it takes to build product marketing that partners actually use in real-world GTM motions.

Drawing on her experience at Intel and Snowflake, Rachel shares practical insights on:

• Designing modular messaging that scales across partners and regions
• Creating feedback loops that keep product marketing grounded in execution
• Avoiding AI hype while staying aligned to real buyer needs
• Aligning product, sales, demand, and partner teams around a clear GTM North Star

Rather than theory, this conversation focuses on execution — where product marketing most often breaks down and how to fix it in partner-led environments.

This episode is for partner, alliance, and product marketers who need faster GTM execution, clearer handoffs, and messaging that drives adoption and pipeline.

AI is radically accelerating how tech marketers build, test, and scale go-to-market programs, yet the careers behind those campaigns are hitting limits humans were never designed for. In this episode, Patrick Goulet, partner marketing leader turned wellness practitioner and yoga teacher, talks with Rick about rebuilding personal systems in the age of automation.

They explore why B2B GTM strategy starts with protecting cognitive space, how AI co‑pilots change the rules for interactive content and lead qualification, and why cross-team partner alignment is the real unlock for smarter pipelines. There’s honest talk on setting boundaries, fueling creativity through healthier habits, and making sure ambition and well-being aren’t competing roadmap line items.

The result is a conversation about modern marketing leadership, evolving careers, and building smarter, without trading away the parts of life that matter most.

What does it take to rebuild a partner ecosystem from the ground up—across continents, partner types, and industries where failure isn’t an option? In this episode, Rick sits down with Lora Hampton, Director of Partner Marketing at Dragos, to unpack how she helped redefine the company’s global partner strategy in the high-stakes world of OT cybersecurity.

Lora shares what she’s learned from leading a multi-year rebuild—balancing global consistency with local flexibility, aligning systems and data, and earning trust across sales, marketing, and partnerships. We also dive into the human side of transformation: how to ask for help, learn from peers, and stay grounded in community when everything is changing.

Revenue marketing isn’t just a buzzword — it’s a complete mindset shift. In this episode, Rick sits down with Ryan Patel-Francis, Head of Revenue Marketing at Abnormal Security, to unpack how AI, channel strategy, and team design are reshaping how we go to market.

Ryan shares his evolution from field marketing to leading global revenue teams, his lessons from MongoDB and Abnormal, and why every marketer should think like a seller. They dive into sales-marketing alignment, AI-driven content automation, and how to make partner marketing actually drive pipeline instead of PowerPoints.

From AI tools that turn white papers into webinars to fitness-themed channel programs that win mindshare, this conversation is packed with insights for anyone building smarter, faster, more human GTM engines.

Partnerships don’t scale without trust—and trust doesn’t happen without listening. In this episode, Rick sits down with Tricia Olson, Senior Partner Marketing Manager at Posit, to talk about the art (and grind) of building meaningful alliances with cloud and data partners like AWS, Snowflake, and beyond.

Tricia shares why partner marketing is never “just marketing,” how showing up in the right meetings can change everything, and why being curious often beats being programmatic. They dive into relationship-building tips, executive alignment lessons, and what it takes to be bold early in a new role without losing sight of company culture.

From fitness-community partnerships in Denver to leading strategic alliances in tech, Tricia’s journey proves that great marketing starts with great partnerships—and that sometimes the best strategy is to speak up, listen harder, and take the risk anyway.

What happens when you hand the keys to AI to every marketer on your team? In this episode, Rick sits down with Carlos Roman, Global Head of Partner Marketing at Databricks, to talk about the evolution of partner marketing, why scale is always the holy grail, and how AI is reshaping go-to-market.

Carlos shares how Databricks is running AI hackathons to unlock new ideas, why partner enablement has to extend beyond corporate walls, and how AI is moving us from duct-tape DIY to repeatable scale. They dive into career lessons from the early days of partner marketing, the reality of limited resources, and why aligning sales, marketing, and partners is like getting a crew team rowing in sync.

If you’re in partner marketing, B2B growth, or exploring how AI can unlock scale, this conversation is equal parts tactical and inspiring—with plenty of takeaways you can put into play right now.

Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates joint GTM—without adding headcount. Ryan shares how he evolved from reseller to ISV marketer, then digs into the tactical AI workflows he uses today: auto-generating campaign follow-up from transcripts tied to ICP pain points, structuring prompts to scale consistent assets across alliances, and creating micro-content that enables sellers faster. Ryan also reveals how he built a full partner sales academy in under two months, without drowning people in slides, and why building feedback communities matters more than tool sprawl. For cloud alliance, ISV, and channel marketers tasked with tying MDF and co-op spend to pipeline, this episode is a playbook for speed-to-execution and measurable impact. Listen + Watch for real workflows you can lift into your next partner motion.

Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers?

In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing how executive dinners deliver ROI. Drawing from his background in retail, hospitality, and SaaS, Ami shares how to transform standard events into experiences that prospects talk about for months.

From champagne sabering and creative icebreakers to immersive demonstrations of 6Sense’s dark funnel insights, Ami proves that creative, well-crafted experiences lead to stronger connections, faster pipeline impact, and events that partners actually want to co-fund.

If you’re a partner marketing leader under pressure to show ROI from every MDF dollar, you’ll walk away with practical ideas to elevate your next executive event.