Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents.

You’ll learn how to:

• Think like a Netflix producer to keep your audience hooked
• Use Instagram highlights, pinned posts, and reels to showcase your property
• Turn your social feed into a leasing and retention tool

Perfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you.

🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month.

Read this episode's blog

Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace.

In this episode of The Multifamily Mix, we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉

Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget.

You’ll learn:

• How to plan ahead and never scramble last-minute again
• Simple ways to promote your events (with or without social media)
• What types of events actually move the needle for renewals
• How to get residents involved and create that “I love living here” feeling
• Why events are more than fluff—they're your secret retention weapon

Whether you manage 100 units or 500, this episode is packed with real-life tips, tools, and marketing strategies that will make your next resident event your best one yet.

Sprout's Resident Retention Membership is your key to stress-free retention. (It's only $49/month!)

Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you.

Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum.

1:33 - New to leasing & looking to master it

3:22 - Leasing 400+ units solo

5:41 - Keeping priorities straight when you're new to the industry

8:17 - Taking over a community in the middle of renovations with zero traffic

10:48 - Planning resident events on $137 budget

13:18 - Handling a new takeover

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress.

👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge!

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this.

Get Your Spark Back: sparkbysprout.com

🎉 In this episode of The Multifamily Mix, we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night, these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing!

Join the Spark Membership for only $7: sproutwithsprout.com

Explore all memberships: watchyourbusinesssprout.com