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Meet The Brand Making UPF Clothing Chic

Meet The Brand Making UPF Clothing Chic

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This week I’m joined by one of my oldest friends, Emma Gerber, who just so happens to be building one of the most exciting brands in the suncare space. Claudent is designing stylish, elevated UPF 50+ clothing that not only protects your skin but makes you want to wear sun-safe looks every day. We talk about the science behind UPF fabric, why most “sun-protective” clothes wash out after a few cycles, and how her brand is redefining fashion-meets-function.


Shop Claudent here https://claudent.com

Get 20% an annual membership of my new substack Let's Get Dressed here https://letsgetdressed.substack.com/lgd

Love the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerez

For more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperez

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