Welcome to Part 1 of our 2026 Med Spa Marketing & Growth Series. This year’s series is a complete refresh of the frameworks, strategies, and systems we’ve seen drive real, measurable growth for med spas in today’s increasingly competitive landscape.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks through how patients actually choose a med spa and what you need in place to consistently win that decision.In this series, we break down:✅ How to position your med spa so prospects choose you over nearby competitors✅ The core marketing and growth frameworks we’re using in 2026✅ What actually drives ROI and where most med spas misallocate marketing spend✅ How ads, offers, reputation, and patient experience work together✅ Why retention is the real growth multiplier in aestheticsThis episode introduces the foundational framework that everything else in the series builds on, including exposure, validation, and removing friction in the booking process. You’ll also learn why great marketing cannot compensate for weak patient experience, and how reviews, pricing, and branding influence buying decisions more than most owners realize.Whether you’re scaling an established med spa or tightening up your marketing strategy for the year ahead, this series is designed to give you clarity, direction, and a plan you can actually execute. Be sure to subscribe so you don’t miss the next episode, where we break down pricing, discounting, and how those decisions directly impact new patient acquisition and long-term growth.If you want to download the free audit and planning resources referenced in this episode, visit:https://medspamarketing.com/2026Chapters:00:00 Intro to the 2026 Med Spa Marketing Series02:45 What’s Changed in Med Spa Marketing for 202604:40 Why Reviews and Patient Experience Matter More Than Ever08:30 How Clients Actually Choose a Med Spa11:15 The EVA Framework: Exposure, Validation, Affirmation15:20 Winning the Validation Process Against Competitors18:50 Pricing, Convenience, and Decision Tie-Breakers21:55 Removing Friction and Driving Bookings23:00 Action Items and What’s Next in the SeriesFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Stop losing med spa clients to the "Validation Phase." In this episode, we’re diving deep into Google reviews for med spas and why your star rating is only half the story. Most owners think that as long as they are above a 4.7 or so, they are "fine." The reality? Your potential patients are doing a deep dive into your reputation the moment they hit "submit" on your lead form. If they find a red flag, they ghost you—and you’ll never even know why.We discuss the EVA Framework and how to master review management for med spas to ensure that once a lead finds you, they actually show up for their appointment.What You’ll Learn in This Episode:✅ The Psychology of the "Validation Phase": Why leads search for your worst reviews first and what they are looking for when they find them.✅ The ROI of a Refund: Why spending $500 to "make it right" with a difficult client is often the most profitable marketing move you can make.✅ Proactive Solicitation: How to use favor-based language and text-based links to ensure your best clients are the loudest voices on your profile.✅ Non-Combative Responses: The exact way to respond to a 1-star review so that future clients trust you more, not less.✅ The Internal Mirror: How to use your Google reviews as a diagnostic tool for your med spa’s internal operations.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleTimestamps:00:00 – Why Google reviews matter more than you think

01:54 – The “Validation Phase” of the EVA Framework

04:54 – How people actually read reviews (sort by lowest)

08:51 – The real risk of negative reviews

21:54 – Is it worth refunding a bad client?

32:51 – The one-week reputation challengeFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa growth often comes down to one uncomfortable question: are you competing on price or reputation? In this episode, I break down how pricing actually functions as a scalable growth lever for med spas, why even successful multi-location practices use aggressive front-end pricing, and why reputation and patient experience are much harder to scale through marketing alone, especially for boutique and early-stage practices.You will learn:✅ Why price is the easiest and most scalable growth lever for med spas✅ The three factors that influence patient purchasing decisions: price, reputation, and convenience✅ Why reputation and patient experience must be built one-to-one and cannot fully scale through marketing✅ How larger med spas use pricing to attract new patients at scale✅ When front-end pricing makes sense for new patient acquisition✅ Why avoiding price competition can slow med spa growth✅ How to combine competitive entry offers with premium in-office experiences✅ A practical framework for balancing price, brand, and long-term patient retentionIf you are a med spa owner trying to grow without racing to the bottom on price, or struggling to attract new patients while protecting your brand, this episode will help you rethink how pricing fits into your overall growth strategy. This framework applies whether you are a boutique med spa, scaling to multiple locations, or planning your marketing and pricing strategy for long-term success.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Heading into 2026, most med spa owners are asking the same question: "What should I focus on right now to stay busy, protect cash flow, and grow next year?" In this episode, Ricky and Lauren break down practical marketing “quick wins”, how to think about marketing as an investment (not an expense), and how to use remarketing + boosted content to build momentum in your local market.This is a tactical, end-of-year checklist-style episode designed to help you fill the schedule, improve your SEO + Google Business Profile, strengthen retention, and create more know-like-trust deposits that make future patients choose your practice.We cover…✅ Quick wins for med spa marketing in 2026 (what to do now)✅ How to use SMS blasts to re-engage your existing patient list✅ Why tox offers consistently win for retention and schedule filling✅ When “tox + bonus” offers work (and when they don’t)✅ Retention promos + segmentation (bringing back Botox, filler, weight loss, and lapsed patients)✅ On-page SEO quick fixes: service + city page titles, headings, and dedicated service pages✅ Why you should embed simple cell phone videos on service pages to boost conversions✅ How to improve your website calls-to-action + add lead capture forms (for “not ready to book” traffic)✅ Google Business Profile updates that increase calls and clicks (photos, services, and visibility)✅ A better way to ask for Google reviews (and how to get past reviews updated)✅ Why marketing budget cuts can hurt revenue if your ROI is working✅ How to use boosted posts + remarketing to build local trust and long-term demandIf you’re a med spa owner who wants more booked consults, lower CAC, stronger retention, and better ROI, this episode gives you a clear plan you can execute heading into the new year.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa advertising works best when the strategy is built around performance, not assumptions. The right ad format, the right service, and the right offer structure can make or break your results.In this episode, I break down how to think about image vs video ads for med spas, why some services simply do not belong in paid advertising, and how small, unexpected bonus ideas can dramatically improve patient experience and long-term loyalty.You will learn:✅ The real differences between static image ads and video ads for med spas✅ Why static image ads are often more consistent, while video ads have higher upside and higher risk✅ How to decide when video ads are worth testing and when they are not✅ What NOT to advertise for your med spa, even if the offer looks great✅ Why certain services fail in the ad space due to simple math and economics✅ How advertising the wrong services can quietly drain your budget✅ A simple bonus strategy inspired by Five Guys that can increase perceived value and loyalty✅ How to create unexpected wins for patients without discounting or hurting marginsIf you are running ads or thinking about starting, this episode will help you avoid costly mistakes, choose the right ad formats, and build smarter offers that actually work. This framework applies whether you manage your ads in-house or work with an agency as you plan your med spa advertising for 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIn this episode, Ricky sits down with Shannon Simmons, Founder of Fit for Profit (https://fitforprofit.com/), to unpack the financial shift every med spa owner needs to make in order to build a profitable, sustainable practice.

Shannon works exclusively with fitness, wellness, and med spa owners to help them improve cash flow, increase profitability, and reduce financial stress. In this conversation, she breaks down why many practices look successful on the outside but still struggle behind the scenes and how to fix it.This episode goes beyond numbers and accounting. It explores the systems, behaviors, and mindset shifts that help med spa owners move from constantly reacting to money to confidently leading their business.

In this episode, we cover: ✅ The financial shift every med spa owner needs to make to become sustainably profitable ✅ Why revenue growth does not automatically mean profit ✅ The three-legged stool of a financially fit med spa: clients, team, and owner ✅ How the Profit First system helps owners pay themselves and control expenses ✅ The money beliefs that quietly sabotage profitability ✅ How to price services confidently instead of copying competitors ✅ The difference between a bookkeeper and an embodied CFO ✅ Where expenses creep out of control and how to rein them back in ✅ How to plan for big purchases like lasers, equipment, and new services ✅ Smart ways to think about debt, leverage, and financial risk ✅ Why profit is not greed and is what allows your practice to thrive long term ✅ One simple habit every owner can start today to improve profitability

This episode is packed with practical financial guidance and mindset shifts for med spa owners who want to stop guessing, reduce stress, and build a business that truly supports their life and team.About Shannon Simmons of Fit for Profit (https://fitforprofit.com/)Shannon Simmons is the Founder of Fit for Profit, a financial coaching and consulting firm that has helped fitness and wellness businesses since 2008. She has been a Profit First Professional at the mastery level since 2014 and has focused exclusively on serving health, wellness, and med spa owners since 2016.Shannon and her team help business owners build financially sound, sustainably profitable companies by improving cash flow, creating healthy financial systems, and shifting how owners think about money. Their work allows clients to grow with confidence, reduce stress, and create more freedom both in their businesses and their lives.Learn more and access resources from Fit for Profit at:https://fitforprofit.com/medspasuccesshttps://www.linkedin.com/in/shannonsimmonsffp/https://www.instagram.com/fit4profit/https://www.facebook.com/fit4profit/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa’s marketing truly aligned with your business goals, or are you accidentally creating a disconnect between what you want and what your marketing is designed to deliver? In this episode of Med Spa Success Strategies, we’re breaking down one of the biggest strategic decisions practice owners face:Should you optimize for short-term profit or long-term growth?Most med spas want both, but the truth is that different marketing strategies pull you in different directions. Understanding these trade-offs and aligning them with your business goals, team capacity, and risk tolerance is the key to scaling predictably and profitably.In this episode, you’ll learn:✅ The difference between short-term profitability and long-term revenue growth✅ Why some campaigns produce big initial profit but don’t build a strong future client base✅ How discount-driven, high-volume strategies affect client quality and CAC✅ When to prioritize quantity versus quality of patients✅ How your providers’ strengths, retention skills, and experience impact the right strategy✅ Why some services such as injectables are better for long-term growth than others✅ How to align marketing with provider availability, business timing, and growth trajectory✅ The hidden risks such as provider burnout, low-quality patients, and negative reviews✅ How to choose the right strategy for 2026 based on your current stage and goalsWhether you're an established practice with full provider schedules or you're growing a new injector or aesthetician, this episode will help you make smarter marketing decisions that support the future you’re trying to build.If you want more clarity, better alignment, and stronger results from your marketing in 2026, this deep dive will be a game-changer for your practice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing