We break down how to choose and manage a local marketing partner without wasting budget or trust.

• clarifying what you’re buying and why
• why authenticity needs your stories and photos
• risks of single-channel tactics at the local level
• building a simple website that converts
• using ads only with relevant landing pages
• measuring impact without chasing vanity metrics

Find someone you like? Send them to Locable. We’ll help get them up to speed on our Marketing 345™ approach and get equipped so that you and your community can #TakeBackLocal

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

We explore how to turn quiet indifference into active pride by telling simple, true stories that travel across the community.

From teens and parents to seniors and visitors, we lay out a repeatable content process that equips residents to share and show up.

• defining civic pride as caring, involvement, and action
• using everyday ambassadors like rideshare drivers
• overcoming “nose blindness” to local assets
• choosing content as the core engagement tool
• turning students into creators for resumes and impact
• engaging older residents through offline channels
• partnering with service orgs to widen reach
• attracting visitors by featuring their stories
• building a monthly, repeatable storytelling process

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

We share a simple plan to turn local reputation into consistent results using client stories that answer real questions, spark referrals, and boost search visibility.

From unlocking hesitant sellers to helping new agents turn “green” into an advantage, the throughline is authentic, example-driven content.

• why a strong local name still needs marketing
• how to pull “someday” sellers into action
• using real buyer and seller examples in content
• turning client pride into social reach
• new agents leveraging mentors and energy
• authenticity as a repeatable business system

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

We unpack the “Canva trap” and show why image-only flyers hurt mobile experience, search visibility, and accessibility i.e. you could get sued.

A simple workflow turns pretty posters into pages that rank, read well, and reduce risk.

• defining the Canva trap and why it persists
• mobile readability problems with print-sized flyers
• SEO loss when text is locked inside images
• alt text and why it’s helpful but not enough
• accessibility expectations and legal exposure
• the must-have fields to place as real text
• quick workflow to convert a flyer into a page
• example of a municipality relying on images
• practical guidance for teams with or without perfectionism

Make sure you finish things up so that you and your community can take back local.

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

Whether you're slow or busy, this episode explores how to attract more of the customers and projects you actually want so you can be more profitable and say NO to busywork.

Using a simple and highly repeatable approach to promoting customer stories, we show how to clone your best buyers and build lasting demand.

• why example-driven content outperforms generic claims
• how to run quick customer interviews that convert
• building story arcs from before to after
• owning your content on your website first
• cross-promotion that sparks immediate referrals
• long-tail search wins from specific language
• simple tools and worksheets to make it easy

Check out marketing345.com for free worksheets.

If you don’t see one for your situation, contact us and we’ll build it or the marketing plan, and we may talk about it here. Tag us with your stories so we can amplify you and help your community take back local

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

Are you spending hours polishing content that no one will read - or worse, never publishing at all?

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) tackles the hidden cost of perfectionism for local leaders, businesses, and community organizations. If you’re constantly overwhelmed, this mindset shift might be exactly what you need.

This episode covers:

• How perfectionism leads to burnout and inaction
• Why digital content doesn’t need to be flawless
• When “good enough” is actually great
• Why it’s easier to edit something than to create from scratch
• How to budget your time instead of letting tasks consume it
• What Dan Martell’s “80% awesome” principle means for your marketing
• How to start getting results fast with less stress

Whether you’re running a Main Street, Chamber, DMO, nonprofit, or small business, this episode gives you permission to stop obsessing—and start doing.

💡 Pro tip: You can’t get more time, but you can reclaim the time you’re wasting on things that don’t really matter.

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

Your community is watching what you do - far more than what you say.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) challenges local leaders, staff, and board members to practice the same collaboration and marketing behaviors they expect from others.

This episode covers:

• Why leaders must model marketing and collaboration practices
• How poor habits erode credibility and participation
• The danger of “I didn’t have time” as a leadership excuse
• How board members can set the tone for local engagement
• How automation makes it easy to lead by example
• The ripple effect when your board walks the talk

Whether you’re a Main Street director, Chamber leader, DMO, or board member, this episode will help you turn good intentions into visible action that inspires others.

💡 Pro tip: If you want others to participate, make it easy - and start by doing it yourself.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>

The holiday season is your biggest opportunity to create momentum - if you do it right.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) shares practical, creative, and proven ideas that Main Streets, Chambers, DMOs, and small businesses can use to turn the holidays into a marketing engine.

This episode covers:

• How to use seasonal content to support your local businesses
• Promotion ideas like 12 Days of Christmas and giveaways
• How to turn holiday campaigns into profit centers
• Building momentum before, during, and after your event
• Using blogs, newsletters, and social to multiply your reach
• How to grow your email list while making an impact

Whether you want more foot traffic, engagement, or revenue, these tactics are built to deliver.

💡 Pro tip: Combine content and incentives to drive participation - then reuse it to tell your story.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

Learn more about Locable and see how your community can become a Locable community.

Join our #TakeBackLocal community of local-doers here >>