Proving the Advantage that Marketing Creates

In this Marketing Over Coffee:
Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections!

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Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections

Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand

Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios

Starting with the customer journey and then following growth opportunities

Gone are the days of the giant slide decks without feet on the ground to make it work

Agentforce as orchestration layer is what can create opportunities for clients

Customer 360 to leverage proprientary data and unlock competitive advantage

More than 100 years of accounting rigor is something that can address the current crisis of trust

Adoption does not equal business results

8:29 - 9:59 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Headless allowing clients to take advantage of new technologies at a faster rate

The shift from seats to consumption is the way the market has to move

Research with Association of National Advertisers and Cannes Lions around the value of marketing: advertising delivers an 80% advantage over 5 years: Marketing in the AI Era: To Matter More or Cost Less?

Additional research: how organizations can redesign their customer-facing functions, including marketing, sales, pricing, and service, into an integrated, AI-enabled "agentic front office" that combines human judgment with AI-driven execution: Your customers' AI is already buying. Is yours ready to sell?

15:12 - 16:56 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Greater ownership of end-to-end customer journey is the transition they see on the horizon

Looking at total customer investement vs all the segments

The early wins from the minority will start generating AI wins across the entire market as successful case studies spread

Culpability - the impact AI is having on our lives

Follow Ian and Samrat on LinkedIn!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!!

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#3 in Malawi

New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5

Using Gemma 4 for deep research to save on tokens

The World Cup's Great American Sleepover

Creators at Cannes - money going to creators

End of the Listicle

9:47 - 11:14 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Meta Glasses by Kylie - your data is in good hands

Atlas Headrest Speaker

Anker Soundcore Liberty 5 delivers

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Deep Discounts for movies, Sinners

Coros 3 running watch, Hi Line Tire Inflator

Robert Riggs on Drone Warfare, Katie and Chris on AI Psychosis

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more!

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Starting out by hanging with the cool Aunt who works at Apple

IBM to LivePerson to Salesforce

The Classic IBM training ground, then off to launch Curiously Human at LivePerson

Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center

7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360

Why the CMO needs to get more involved with the customer's service experience now

Using the new Trailhead to train the team

Slackbot changes the daily workflow

Letting Slackbot give you feedback and suggestions

17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Marketing Guilds

Rolling out tech to make life easier and free people to focus on growth

Piper, the Qualified Salesforce SDR

What is Paradise?

Follow Amber on LinkedIn!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters