In this Marketing Over Coffee:
Learn about Event Stacks, Meta Muse, Wired Earbuds, Lanterns, and more!!

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Fall is here, Chris is off to MAICON

What has Chris built to support him at the show?

LinkedIn vs. YT shorts vs TikTok vs Instagram

8:11 - 9:58 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Chris and The Highly Opinionated Agent Skill Fixer / Deluxe Edition of LinkedIn Algorithm Guide!

Meta Muse signing stuff for you, placing orders - check Chris' constraints to keep it from signing your life away

GrokBot, Dots and Meta Muse

Wisconsin Mike is angry about the Facebook 2 links

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10 Year AirTag

The Holidays - Spend more, buy less. October Prime

Bose did a Wired Earbuds Drop, it sold out in 2 days

SNW, Lanterns, Ted Lasso

Chris adapts academic articles to podcast, John has been using Overcast

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In this Marketing Over Coffee:
Learn about Gems, Dots, Koa, Craft Ice, Sydney Sweeney, and more!!

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Claude Cowork rolled in to Claude?

Google Gems getting retired in November

Chris and The Highly Opinionated Skills Converter

Dots - OpenAI's new product, similar to Meta Muse

The lack of bounding for assistants, massive token costs

Salesforce built Koa on Nvidia's Nemotron 3

7:24– 9:00 Get an exclusive 15% discount on Saily data plans! Use the code MOC at checkout. Download the Saily app or go to: https://saily.com/moc

Sydney Sweeney controversy examined - prediction markets, women's professional sports, and more!

Most hated pitches: Apology and 3 minute setup

Muckrack now using Pangram to filter out AI pitches

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Blu-Ray is the New Vinyl

What are your desert island movies?

Bose Thom Browne Collab

2 Ice Makers - delivering the optimal craft ice cubes

Chris' Portable battery powered espresso maker tests well! Get a conical burr grinder

John goes Bialetti with No. 6 Depot

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In this Marketing Over Coffee:
Learn about how Reddit is taking over search results, what you can do about it, and more!!

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Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance

Starting as writer including Fantasy Football blogging and The Sims!

Starting on the agency side - becoming CMO for hire

Cracking the Reddit Code

Google/Reddit Partnership prior to IPO

Reddit leading the cited source for prompts across the board

7:30 - 8:47 Saily

The ad platform is much more sophisticated than it was prior the IPO

EEAT can still beat out Reddit

Going for keyword density 16+

Reddit can't be just your brand, think of it more like reviews than blog posts

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

YouTube still unappreciated as cable cutting continues

You can have both your account and the subreddit banned for poor behavior - stick to the 3E's - Educate, Engage, Entertain

Setting up the infrastructure to put forth the best face on Reddit

What about Wikipedia and LinkedIn?

Prediction - Video will continue to accelerate with the desire for human connection

A book that's not about business, but has everything to do with business: The Inner Game of Tennis

Ross on LinkedIn, his company: Foundation Marketing, his podcast: The Ross Simmonds Show

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In this Marketing Over Coffee:
Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!!

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Who will be the first to cough up $2,000 for an iPhone Duo?

Critics: Show up with an opinion and data or GFY

AI Pause? Why?

Recursive Self Improvement on Models in China

9:35 - 12:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Inflation, harvesting black mass

Dreamforce and Unbound at the same time. Really?

What's John Learned from Upgrading the Home Theater?

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Now with Even More Christopher Lochhead!

In this Marketing Over Coffee:
The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!!

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Part 1 of this interview is here

Past interview with Christopher - get the basics on Category Design

What's the next 6 months hold? Switch from Knowledge Worker to Creator Capitalist

Inventory your 4 types of capital

Fake Bands

Gray Market Watches

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Black Rifle Coffee

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Bonus - The State of California Insider Insights

The Billionaire Tax opens the window to tax options

Taxing software?

If you can't participate you migrate to socialism

Invest America Accounts

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In this Marketing Over Coffee:
Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!!

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It's As Good As It Gets!

Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster!

Workstation prices still coming down rapidly, in the US you can't get a Huawei

7:38 - 9:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

AI for Writers - New TI Course including how to get AI to write like you, not a slop slinging robot

Using Styleometry, and 20 page glossary of writing descriptive terms

Erik Deckers reminds: it's SICK-o-phant, not Psycho-phant

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Fiction vs. Non-Fiction

ChubbyCable USB-C with Apple Watch Charger

Dolly Parton

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In this Marketing Over Coffee:
Learn about treating AI like workers, outcomes over use cases, agentic, and more!!

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Talking with Lauren, the CMO of Asymbl at Salesforce Connections

Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years.

Workforce Orchestration - thinking about AI as a worker

Helping clients get started with AI and Salesforce

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Rosa the Recruiting Agent

Shifting the mindset so it's not about use cases, it's about outcomes

Headless still takes advantage of the enterprise trust layer and all the data

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The Mulesoft Agentic Fabric

Nailed recco with Play Bigger!

Connect with Lauren on LinkedIn

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In this Marketing Over Coffee:
Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!!

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AI Companies exhibiting felony incompetence - "Breakouts" are your fault

New Models - some failing the ethics test

Anthropic adding Watermarks - required by the EU AI Act

ClaudeCode managing Mautic

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Vendors embarassing themselves

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I got an induction stove and Bialetti Moka. Chris suggests Trader Joe's Decaf French Roast

Project Hail Mary, Ted Lasso and Strange New Worlds

Giving away an Osmo SE

Chris and Katie talk AI at the August 27th EventNexus Event

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