Proving the Advantage that Marketing Creates

In this Marketing Over Coffee:
Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections!

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Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections

Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand

Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios

Starting with the customer journey and then following growth opportunities

Gone are the days of the giant slide decks without feet on the ground to make it work

Agentforce as orchestration layer is what can create opportunities for clients

Customer 360 to leverage proprientary data and unlock competitive advantage

More than 100 years of accounting rigor is something that can address the current crisis of trust

Adoption does not equal business results

8:29 - 9:59 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Headless allowing clients to take advantage of new technologies at a faster rate

The shift from seats to consumption is the way the market has to move

Research with Association of National Advertisers and Cannes Lions around the value of marketing: advertising delivers an 80% advantage over 5 years: Marketing in the AI Era: To Matter More or Cost Less?

Additional research: how organizations can redesign their customer-facing functions, including marketing, sales, pricing, and service, into an integrated, AI-enabled "agentic front office" that combines human judgment with AI-driven execution: Your customers' AI is already buying. Is yours ready to sell?

15:12 - 16:56 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Greater ownership of end-to-end customer journey is the transition they see on the horizon

Looking at total customer investement vs all the segments

The early wins from the minority will start generating AI wins across the entire market as successful case studies spread

Culpability - the impact AI is having on our lives

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In this Marketing Over Coffee:
Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!!

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#3 in Malawi

New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5

Using Gemma 4 for deep research to save on tokens

The World Cup's Great American Sleepover

Creators at Cannes - money going to creators

End of the Listicle

9:47 - 11:14 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Meta Glasses by Kylie - your data is in good hands

Atlas Headrest Speaker

Anker Soundcore Liberty 5 delivers

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Deep Discounts for movies, Sinners

Coros 3 running watch, Hi Line Tire Inflator

Robert Riggs on Drone Warfare, Katie and Chris on AI Psychosis

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In this Marketing Over Coffee:
The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more!

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Starting out by hanging with the cool Aunt who works at Apple

IBM to LivePerson to Salesforce

The Classic IBM training ground, then off to launch Curiously Human at LivePerson

Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center

7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360

Why the CMO needs to get more involved with the customer's service experience now

Using the new Trailhead to train the team

Slackbot changes the daily workflow

Letting Slackbot give you feedback and suggestions

17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Marketing Guilds

Rolling out tech to make life easier and free people to focus on growth

Piper, the Qualified Salesforce SDR

What is Paradise?

Follow Amber on LinkedIn!

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In this Marketing Over Coffee:
Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!

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Fable gets pulled? Claude to Haiku to Sonnet to Opus

Is Fable that much better by eating a lot more tokens?

New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act

9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

Using AI to replicate SaaS tools, Web MCP, llm.txt

Salesforce Connections - Everything is Agentic and going to uses as features

Slack as the front and for Salesforce with Slackbot doing the work

Local hardware is the future of AI efficiency - new AMD workstation for $1,500?

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Hardware getting faster AND models getting more efficient

Good Luck, Have Fun, Don't Die

Huel on the road

DJI Osmo 8, DJI Mic Mini

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UChicago Medicine CMO Andrew Chang at Salesforce Connections!

In this Marketing Over Coffee:
Changing how healthcare is delivered, going all int on Data 360, AI, and more!!

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Starting out on the medical path toward doctor

The bubble popping Neilson Netratings

Database marketing led to running the frequent flyer program

Over to UPS

His 6th Salesforce implementation

The culmination of one side analytical and the other artistic

6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

How to get healtcare marketing caught up with what's happening in other industries

Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud

Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Dismissing forcing everyone through the digital front door

Starting with the 7 Use Cases that make up the majority of calls

Oscar Nominated Train Dreams

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In this Marketing Over Coffee:
CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!

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Claude Desktop changed everything

Using Cowork to unlock data in other platforms

Automating website updates

9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

Generating scopes based on call transcripts

The first to break through and deliver usable slide decks

16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Cowork to Spotify, Premiere

Creating style guides

Scheduling trackers

Data Therapy

John is at Salesforce Connections Chicago June 2-4

Dungeon Crawler Carl, Pretty Woman mostly holds up

The Commitments on Peacock

Red Rabbit Ghost and Demon Copperhead

Netflix's The Crash

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In this Marketing Over Coffee:
Learn about Google IO, Hackers, DJI Hardware and more!!

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The joy of hauling window unit air conditioners

Google IO Highlights

Google Search is now AI Search - and it's pulling all your personal data

Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker

Search Agents in Google Search - Watch this for me...

Google Docs Live, Gemini Omni

Google Spark - their version of OpenClaw

Google Flow creating videos from Photos, Gemini Ask Maps

Ask YouTube Agentic Search

8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

The Marketer's Confidence Paradox

Hacks - Is this the first time in the history of the internet the hackers have the advantage?

GA4 Tracks AI.... sort of with only 3 of the 250 million models

Claude for Small Business

Spotify Pre-Save for the ultimate data violation

What to do about AI generated Music?

OSMO Mobile 8

DJI Mic Mini

Do you hold a Lav at your mouth?

Connections Chicago June 2-4

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In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

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Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

Over 20 years for the company and a Global Google Partner

The challenge of defending marketing spend and making it accountable

Working with large brands like Apple, challenger brands

The importance of challenging discussions with clients to understand what's really happening

6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

Why has the concept of reach lost cache?

Getting beyond simplistic (and flawed) measurements like ROI and ROAS

CMOs and the state of their budgets

How do clients take advantage of Incubeta's global reach?

Identifying segments underserved, and then profitably acquiring them

How Lululemon expansion was put together

Report: Get The Marketer's Confidence Paradox

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters