Starting October 1, 2026, Google Local Services Ads will charge plumbers for missed calls during business hours. Tyler Williams and Mammoth's operations chief Keara Nikole break down what that means for your leads, your booking rate, and your bottom line.

In this episode of Talking Tusks:

• The LSA lead charge change: Missed calls and follow-up calls now count as billable leads, and why it may be the push many shops need to start answering the phone.
• Phone answering options: Answering services, offshore hires in an opposite time zone, and AI receptionists. What works, what doesn't, and why you need to test the system again and again.
• Give your phone system personality: Dad jokes on the hold loop beat a cold, clinical greeting every time.
• When branding makes sense: Why a $3M plumbing company with plain white vans still got there, what that story reveals about the two inflection points for a rebrand, and how to phase it without a $50K wrap bill.
• Branding and recruiting: How a rebrand can change the quality of the applicants you attract.

Ready to turn more of your leads into booked jobs? Schedule your free consultation at mammothforplumbers.com.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Plumbers: book your free marketing consultation at https://mammothforplumbers.com. We'll help you build your Q4 and January plan before the slowdown hits.

Every year around October, plumbing owners start saying the same thing: "Leads feel harder." They're right, but most don't know why. And if you don't know why, you panic.

In this episode, Tyler Williams, founder of Mammoth Marketing, uses 10 years of client data to walk through how your customer's world changes from October through January, and how your marketing has to change with it. The person who picks up the phone and calls a plumber has a very different life in October than she does in mid-December. Your ads should reflect that.

What you'll learn:

• Why the back-to-school window is your pitch for getting home projects done before the holidays
• How to tie into winterization and seasonal changes by region
• The Thanksgiving play: pre-holiday plumbing inspections that sell themselves
• Why December is a goodwill season, and how toy drives, coat drives, giveaways and sponsorships keep you top of mind while growing your prospect list
• The mid-December spending squeeze that stalls big jobs for one to two months, and why offering financing isn't optional
• Your January game plan: reactivating past customers, following up on unsold estimates, and working a prospect list that should be 10x the size of your customer list
• Why being proactive beats being reactive every single time

The moral of the story: your market's needs change all year. Your job is to line up with what her life is already going to do. That's Marketing 101.

👉 Want help building your seasonal plan? Schedule your free consultation at https://mammothforplumbers.com

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.

Most plumbing companies don't have a marketing spend problem — they have a systems problem. In this episode, we break down the two things your business needs in place before your marketing budget can actually pay off: a membership program and a financing option.

You'll learn why waiting years to launch a membership puts you permanently behind competitors who started day one, how recurring membership revenue can quietly fund your entire ad budget, and why psychological retention matters just as much as service quality when competitors are constantly undercutting you on price.

Then we tackle the average ticket problem — why marketing that only targets big-ticket jobs like water heaters actually shrinks your lead volume, and how offering financing on major installs and repairs can boost your close rate and average ticket by 30% or more, making your ROI numbers look dramatically better without spending another dollar on ads.

If you've ever wondered why your marketing "isn't working" even though the leads are coming in — this episode is your answer.

What you'll learn:

• Why memberships should launch at day one, not year three
• How recurring membership revenue can fund your ad spend
• The psychological reason customers leave even when they "love" you
• Why marketing for "plumber" beats marketing for "water heater repair"
• How financing options can lift close rates and average ticket by 30%+

Free resource: Want Mammoth to take a look at your marketing? Head to mammothforplumbers.com for a free, no-obligation strategy session.

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.