Plumbers: book your free marketing consultation at https://mammothforplumbers.com. We'll help you build your Q4 and January plan before the slowdown hits.

Every year around October, plumbing owners start saying the same thing: "Leads feel harder." They're right, but most don't know why. And if you don't know why, you panic.

In this episode, Tyler Williams, founder of Mammoth Marketing, uses 10 years of client data to walk through how your customer's world changes from October through January, and how your marketing has to change with it. The person who picks up the phone and calls a plumber has a very different life in October than she does in mid-December. Your ads should reflect that.

What you'll learn:

• Why the back-to-school window is your pitch for getting home projects done before the holidays
• How to tie into winterization and seasonal changes by region
• The Thanksgiving play: pre-holiday plumbing inspections that sell themselves
• Why December is a goodwill season, and how toy drives, coat drives, giveaways and sponsorships keep you top of mind while growing your prospect list
• The mid-December spending squeeze that stalls big jobs for one to two months, and why offering financing isn't optional
• Your January game plan: reactivating past customers, following up on unsold estimates, and working a prospect list that should be 10x the size of your customer list
• Why being proactive beats being reactive every single time

The moral of the story: your market's needs change all year. Your job is to line up with what her life is already going to do. That's Marketing 101.

👉 Want help building your seasonal plan? Schedule your free consultation at https://mammothforplumbers.com

Find more marketing resources for plumbing companies of all sizes at Mammoth Marketing.
https://mammothforplumbers.com/

Find Tyler Williams on Youtube:
https://www.youtube.com/@tylervideos

Tyler Williams is the Owner of Mammoth Marketing an agency dedicated to helping plumbers (Clients or not!) grow their business through new customer connections.