This week, Luke and Jessica meet up with Ali Holliday, a Finance Director in Devon (if you can't tell by the incredible accent).

We talk about what SEO means to her, which isn't all the technical stuff but mostly about finance (can you blame her? She's a finance person!). Ali is here today to make SEO more relatable to those who perhaps are not involved in the day-to-day work of an agency. Trust me, she's much more tech-oriented than it sounds—she even voice-notes Google!

We also run through a few Google updates and discuss what we think these could mean for businesses.

In this episode, we dive into the latest Google Spam Update for June 2024. Luke explains what this means for SEOs and how the landscape has changed now that we've left Continuous Scroll in the past. We also cover the best times to fix a 404 status code.

Plus, we share some highlights from our week, including a canoeing adventure, and explain why we've been a bit quiet recently.

Tune in for all this and more!

Join Luke Whitaker and Jessica Church from Organic as they discuss the latest in SEO, including Google's new organised search results, recovery tips from content updates, and the importance of desktop sites. They also cover a product data bug and changes to Google's home activities section.

We're skipping the Google updates this week. Why? Because we've got something bigger and better to share with you.

This week, we have Ed Nicholson from the Brand Experience team, and we're having a fun, in-depth conversation about how SEO and UX now need to work seamlessly for your brand to convert online. We also discuss all the fun from the week, including Jess's strange encounter with a lady eating an egg and cress sandwich at 8 am.

Read more about our SXO articles below:

Why Search Experience Optimisation is Vital for E-commerce Success: https://theorganicagency.com/insight/the-joy-of-sxo-why-search-experience-optimisation-is-vital-for-e-commerce-success/

SXO for Offline Brands: https://theorganicagency.com/insight/boosting-in-store-traffic-seo-for-offline-brands/

4 Reasons You Need Search Experience Optimisation, Not SEO: https://theorganicagency.com/insight/4-reasons-you-need-search-experience-optimisation-not-seo/

In this episode of "Making Everyone a Little Bit SEO," hosts Luke Whitaker and Jessica Church dive into the latest in SEO and digital marketing. They kick off with a lively chat about their week, touching on everything from laundry tips to favourite products. The main discussion focuses on significant SEO updates, including Google's recent algorithm volatility and key takeaways from Google I/O 2024.

Luke and Jessica explore new features like multi-step reasoning, planning capabilities in search, video lens search, and AI overview integrations. They also discuss Google's new AI tool, Gemini, and its performance compared to ChatGPT.

Jessica and Luke cover Google's recent March core update completion, the renaming of features like 'Product Sites' to 'Product Websites,' and the intriguing appearance of the same person under multiple entities in search results. Google is also taking tips from Ask Jeeves (stranger things have happened).

They discuss challenges in Google's new AI-generated answers, offering insightful commentary and humour, including the 2012 trend of Rihanna and chinos. This podcast provides valuable insights for both seasoned professionals and newcomers in the SEO world.

Dive into our latest podcast episode for an in-depth exploration of the extended rollout of the March 2024 Core Update and its impact on SEO strategies.

Explore the evolving role of links in today's digital landscape, debunking myths, and uncovering their continued importance for certain sites. We also touch on the fact that Garys are going extinct and engage in the Jaffa Cake biscuit and cake debate.

Hear about Google's experimental image search interface and speculate on its implications, alongside Microsoft's subtle but potentially impactful tweak in Bing's search results snippets.

Join us to stay ahead of the curve with industry insights and analysis!

Sign up for our event let’s talk digital: Unlocking Sales Through Search.

We discuss search experience and conversion, and how The Verge were coming for Google but ended up creating helpful content instead (you showed them).

Google Search Liaison, Danny Sullivan, faces scrutiny due to the Reddit deal. Users are upset as Google is allocating all the SERP space to Quora and Reddit.

Additionally, breaking news: Luke and Jess reveal their plans for a new movie concept, 'Bing Vs Google'.

You can reserve your seat at Our Bristol event here.

Read more about SXO.