Summary

In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication.

Links

• Teuida
• Ji Woong Jang

Presented By Trophy

Ship gamification features that power growth with Trophy.

In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, personalization, and the role of AI in enhancing the platform's functionality. The discussion also covers marketing strategies, partnerships, and the connection between nutrition and mental health, highlighting Lifesum's commitment to delivering value to its users.

Links

• Lifesum
• Marcus Gners

Presented by Trophy

Trophy is a toolkit for building gamified product experiences like achievements, streaks and leaderboards in days not months.

Summary

In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and the challenges of bootstrapping a business in a competitive market. The discussion highlights the significance of user experience and the role of AI in personalizing the app for users' needs.

Links

• Steve Hoyek
• Journable

Presented by Trophy

Trophy is a pre-built toolkit for building gamification features like achievements, streaks, points and leaderboards in web and mobile apps.

In this conversation, Matthew Cockerill, founder of ckbk.com, discusses the journey of creating a digital subscription service that offers access to a vast library of cookbooks. He shares insights on the business model, the process of digitizing cookbooks, and the unique value proposition of ckbk in the culinary space. Matthew also highlights key milestones, the impact of COVID- 19, and future plans for user engagement and technology integration.

Claim 25% off ckbk subscriptions by following this link or by using the code LEVELS25 at checkout.

In this conversation, Joao Neves, co-founder and CTO of Bloop, discusses his journey from working at major e-commerce companies like Amazon and Farfetch to launching Bloop, a social shopping platform that rewards users for sharing their purchases.

He explains the innovative business model that focuses on word-of-mouth marketing, the importance of building a community, and the strategies for attracting both users and suppliers.

Joao also shares insights on the challenges of creating a complex platform that merges e-commerce with social networking, and the growth strategies they plan to implement as they prepare for a wider launch.

"User experience is absolutely cutthroat."

Tim shares his journey from the nonprofit sector to the tech industry, detailing his experiences at Wattpad, Couply, and now Blossom Social.

He discusses the importance of user experience in B2C apps, the role of creators in building community, and strategies for scaling demand through brand partnerships.

Tim emphasizes the significance of network effects and monetizing insights, while also providing practical advice on engaging clients and fostering long-term relationships.

Amy Cameron is the head of marketing at Sylvi AI, a language learning app that utilizes AI to facilitate conversational learning.

Amy highlights the unique design principles of Sylvi AI that focus on immersive and contextual learning.

The discussion covers various features of the app, user retention strategies, the importance of community building, and the role of gamification in enhancing user engagement.

Amy also outlines the marketing strategies employed to grow Sylvi AI, including organic growth through TikTok and partnerships with language exchanges.

Summary

In this conversation, Barak Glanz, co-founder and CMO of Coddy, shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year.

He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the development of a mobile app.

Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives.

Links

• Coddy
• Barak Glanz

Powered By Trophy

The Levels Podcast is powered by Trophy - add gamification features to your app in days not months, increase retention and LTV.