Levels Podcast - Scaling B2C Startups Titelbild

Levels Podcast - Scaling B2C Startups

Levels Podcast - Scaling B2C Startups

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Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.2025 Trophy Management & Leadership Ökonomie
  • Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months
    Feb 1 2026

    Summary

    In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication.

    Links

    • Teuida
    • Ji Woong Jang

    Presented By Trophy

    Ship gamification features that power growth with Trophy.

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    40 Min.
  • Marcus Gners (Lifesum): The future of health and wellness
    Dec 17 2025

    In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, personalization, and the role of AI in enhancing the platform's functionality. The discussion also covers marketing strategies, partnerships, and the connection between nutrition and mental health, highlighting Lifesum's commitment to delivering value to its users.

    Links

    • Lifesum
    • Marcus Gners

    Presented by Trophy

    Trophy is a toolkit for building gamified product experiences like achievements, streaks and leaderboards in days not months.

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    47 Min.
  • Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users
    Dec 3 2025

    Summary

    In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and the challenges of bootstrapping a business in a competitive market. The discussion highlights the significance of user experience and the role of AI in personalizing the app for users' needs.

    Links

    • Steve Hoyek
    • Journable

    Presented by Trophy

    Trophy is a pre-built toolkit for building gamification features like achievements, streaks, points and leaderboards in web and mobile apps.

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    59 Min.
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