Most people try to change their lives by changing their actions. But what if the real transformation starts before you ever make a move?

In this episode of the Level Up Business Podcast, JR sits down with Chris Walker to unpack the Science of Frequency Training — a revolutionary method for rewiring your internal operating system so you can finally achieve lasting transformation.

Chris explains why traditional mindset hacks and motivational tactics don’t create lasting change — and how upgrading your identity, beliefs, emotions, and intentions creates a powerful ripple effect across your business, relationships, and life.

If you’ve ever felt like you’re doing all the “right” things but still not getting the results (or peace) you want… this episode will show you exactly why — and what to do about it.

What if the next chapter of your life wasn’t just a continuation… but a complete reinvention?

In this episode of the Level Up Business Podcast, JR sits down with Toni Haber — a powerhouse in luxury real estate with over $2B in transactions — who’s not slowing down anytime soon. Toni opens up about what it really takes to grow after you’ve already achieved success, why she’s setting an “impossible” $300M goal, and how rewriting your internal story might just be the boldest move you can make.

They talk about the mindset required to level up, the power of saying no, and how to raise your standards — in business, in relationships, and in life. You’ll also hear why growth isn’t always about speed… and how to make peace with the plateaus along the way.

What happens when a high-achieving leader decides not to chase the next opportunity—but to pause, fast, and be still? In this powerful and deeply personal conversation, JR sits down with Kelly Price—entrepreneur, philanthropist, and founder of the Changing Lives Foundation—to explore what it truly means to slow down in a world addicted to speed.

Kelly shares her decision to embark on a 14-day medically guided water fast, not just for physical healing, but as a spiritual act of obedience and clarity. After decades of leading fast-growing businesses and making quick, high-stakes decisions, she opens up about loneliness in leadership, addiction to dopamine, and the hard truth of no longer knowing who you are without the hustle. Together, they unpack how intentional stillness can be one of the most courageous—and transformational—moves a leader can make.

If you've ever felt the pull to disconnect from the chaos and reconnect with your calling, this episode is your invitation to enter the cave you fear—and find the treasure you seek.

What happens when decades of striving for traditional success leave you feeling empty? In this powerful conversation, JR Lay sits down with Dave Hime, creator of the Gentle Mastery Method and Consciousness Signature™, to explore what it really means to shift from external success to authentic freedom. After 45 years following the rules of the game, Dave chose to rewrite the script—starting over in his 60s to align with who he was truly meant to be.

They dive deep into the rise of conscious leadership, the spiritual mountain of entrepreneurship, and why high-achieving seekers are being called to legacy-level work. If you’ve ever felt a quiet nudge that you’re meant for something more—but couldn’t name it—this episode is your map. You'll learn how energy, consciousness, and surrender are essential ingredients for creating meaningful impact that outlives you.

In this episode of the Level Up Business Podcast, JR Lay sits down with Jonathan Cotten, entrepreneur, marathoner, and author of The Business of Character. From dropping out of high school to building a mission-driven company that now spans 40+ locations, Jonathan’s journey is a testament to what happens when you lead with integrity and live by faith. JR and Jonathan go deep on integrating faith and business, cultivating integrity as a cultural standard, and how to build a legacy that echoes far beyond profits. You’ll also hear how character-first leadership is shaping the future of college athletes, entrepreneurs, and families alike. If you’ve been questioning what really matters in the long game of business and life, this conversation will meet you exactly where you are — and help you become who you’re called to be.

Work-life balance? It’s a lie. In this episode, JR Lay sits down with Chad Willardson—author of Fully Invested—to explore what it really means to go “all in” without losing yourself in the process. You’ll learn how to integrate your values across life and business, why alignment beats balance every time, and how redefining success can unlock greater impact at home and in your company. Whether you're scaling a business or re-evaluating your priorities, this conversation will help you stop chasing and start building with intention.

What if the very thing you’ve been avoiding or undervaluing is actually your superpower? What if you're unknowingly suppressing your authentic intelligence while chasing artificial solutions? Too many entrepreneurs are trapped doing work that drains them, ignoring the signals of their unique ability, and letting tech drive their business instead of amplifying their voice and vision.

In this episode of the Level Up Business Podcast, host JR sits down with Tom Lambotte, founder of AI Simplifier, who shares how identifying and honoring your unique strengths can unlock flow, clarity, and business growth. You'll discover how to use AI as a tool to amplify your authentic intelligence—not replace it. Tom also reveals why voice is your most underutilized asset, how energy transfer is key in coaching, and how to create impact by leaning into your true calling.

In a business world obsessed with artificial intelligence, entrepreneurs are feeling the pressure to automate, scale, and optimize everything—but many are left wondering where the human element fits in.

In this episode, JR sits down with Lior Weinstein—AI veteran, blockchain patent holder, and lifelong technologist—to explore how to integrate AI without abandoning what makes your business uniquely human. You’ll learn how to apply AI through a human-first lens, why proximity and presence are your new superpowers, and how to map experiences to create emotional trust at scale. If you’re overwhelmed by AI or unsure how it fits into your business, this conversation will give you frameworks, clarity, and a renewed appreciation for what only you can create.