In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions that matter for attorneys and executives serving the legal industry.

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:

1. Position the article toward a general industry audience
2. Discuss events and developments chronologically
3. Gloss over the details of the events and developments that you're covering
4. Focus entirely on what happened the previous year
5. Write the article in an overly polished professional tone

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform.

According to Wayne, being notified when these people post:

1. Helps him reverse engineer both successful and unsuccessful posts;

2. Inspires him regarding the substance of his posts;

3. Inspires him regarding the formats of his posts; and

4. Reminds him that not every post, even from LinkedIn "experts," is going to be "a banger."

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it.

1. Understand that thought leadership is, in fact, an infinite game.

2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients.

3. Always be on the hunt for inspiration.

4. Become—and stay—a student of the game.

5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers.

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:

1. Bylined thought leadership articles allow you to be discovered by humans

2. Bylined thought leadership articles allow you to be discovered by AI

3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in

4. Bylined thought leadership articles are potent business development and marketing materials

5. Bylined thought leadership articles are impressive pieces of your content library

6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com