Jorge Velasco is a seasoned marketing strategist, sales leader, and operations manager with 30+ years of national and international management experience in sales and manufacturing operations. As the CEO of BR Printers, Jorge is a high-energy, influential team leader with the ability to steer an entire organization as they embrace new ideas and processes.

As a contributor to the "Real World Examples" chapter that closes The Values Advantage, Jorge shared how he and his team put their values into practice, sharing that "When CASCADE became the way we actually operate under pressure, not just words on a slide, clients stayed, teams delivered miracles, and choosing the right thing, even when it’s harder, became our competitive edge.”

In this session, we'll talk with Jorge about the steps he takes daily to model those values for the entire organization and how he works with his leadership team to exemplify those values in all they do.

To learn more about Jorge Velasco and his amazing team at BR Printers, check out:

https://www.brprinters.com/

https://www.linkedin.com/company/br-printers/

https://www.linkedin.com/in/jorgefvelasco/

To learn more about Applying The Values Advantage, check out:

https://www.dove-development.net/the-values-advantage

And just in case you didn't know, we'll see be formally announcing our NEW "LATNL Leadership Guide" mobile app so you can access the community and all our digital courses on the go. It's available now through the Apple Store at:

https://tinyurl.com/latnl-appstore

And on Google Play at:

https://tinyurl.com/latnl-googleplay

To this point, we've streamed the video versions from most of the live interviews for our Leading At The Next Level Podcast to our Facebook and LinkedIn business pages. Those live videos will soon be available ONLY in the Leading At The Next Level community, through the Open Leadership Forum (for now).

And stay tuned for some excited announcements about significant upgrades we've made on ways you can access our complete Leading At The Next Level digital library, now featuring over 175 recorded lessons, a customized LATNL Guide chat agent to help you find what best fits your needs, and new lessons shared live each month. More to come at https://www.dove-development.net/LeadingAtTheNextLevel

You can always connect with us at admin@dove-development.net or on social media at any of the following:

Wes's third book, "The Values Advantage", is currently in final formatting and is scheduled to be released on February 20, 2026 (National Leadership Day). As with his first two releases, we've got some special things planned throughout the launch process so it gets the most traction possible when it officially becomes available. We plan to offer pre-orders of the eBook on Amazon for just $.99 for a limited time, likely Jan 15 through Jan 20, and we'll be hosting an exclusive live session with several of the contributors to the final chapter, called "Real World Examples", on Sunday, January 18. But that live session WILL NOT be streamed publicly. You'll have to be part of our next Leading At The Next Level community platform to get access. You can register for the event here and receive all the information necessary to join the community and be part of that session:

https://www.dove-development.net/the-values-advantage

What's the deal with the Leading At The Next Level community? It's live now, but not quite ready for a public launch. You can set up early access now and help us work the bugs out. Here's the link you'll need to join the "Open Leadership Forum" at no cost: https://www.dove-development.net/offers/PZTKo87c

And just in case you didn't know, we'll see be formally announcing our NEW "LATNL Leadership Guide" mobile app so you can access the community and all our digital courses on the go. It's available now through the Apple Store at:

https://apps.apple.com/us/app/latnl-leadership-guide/id6755779684

And on Google Play at:

https://play.google.com/store/apps/details?id=com.kj91999.app

To this point, we've streamed the video versions from most of the live interviews for our Leading At The Next Level Podcast to our Facebook and LinkedIn business pages. Those live videos will soon be available ONLY in the Leading At The Next Level community, through the Open Leadership Forum (for now).

And stay tuned for some excited announcements about significant upgrades we've made on ways you can access our complete Leading At The Next Level digital library, now featuring over 175 recorded lessons, a customized LATNL Guide chat agent to help you find what best fits your needs, and new lessons shared live each month. More to come at https://www.dove-development.net/LeadingAtTheNextLevel

You can always connect with us at admin@dove-development.net or on social media at any of the following:

https://www.linkedin.com/in/wesdove/

https://www.linkedin.com/in/cindydovespeaker/

https://www.linkedin.com/company/dove-development-&-consulting/

https://www.facebook.com/DoveDevelopment/

https://www.facebook.com/wes.dove

https://www.facebook.com/cindy.p.dove

We met Darnell Murphy close to 15 years ago, after watching him put on a tremendous show in a Mixed Martial Arts fight. Thanks to social media, we've been able to keep in touch ever since. Today, Darnell is a father, husband, and owner of NevaStop.

His mission is to inspire athletes & Fitness enthusiasts to push beyond their limits in the gym. Achieving their goals, reframe from living in doubt, regrets, & uncertainty. Ultimately finding pride in who they’ve become mentally, physically & living a proud healthy life.

His core values are:
- Relentless Drive: Never quit, never settle.
- Self-Improvement: Strength in mind and body.
- Confidence: Feel good, look good, be proud of your progress.

In this session, we'll get to dig into both and hear about Darnell's clear purpose and how he applies The Values Advantage.

Learn more about Darnell Murphy and NevaStop at:
https://www.nevastop.net/
https://www.facebook.com/DarnellStrongSoulMurphy

Learn more about The Values Advantage at:
https://www.dove-development.net/the-values-advantage

And learn how you can get early access to The Values Advantage FRAMEWORK by attending The 2026 LeadershipLegacy Experience at www.L2L-Harrisonburg.com

If you'd get value from even more access, and a chance to check out any of the other 150+ lessons in our Leading At The Next Level program, there's a link in the show notes that you can use to get a 14-day trial for just $1, then get 80% OFF the monthly membership price FOREVER! Every lesson in the digital platform has been approved for recertification credit through the Society or Human Resource Management and the Human Resource Certification Institute, and we deliver new live lessons each month. https://www.dove-development.net/offers/QsP4N3K6/checkout

Christian Shields is an American musician, singer, songwriter, and producer. We met Christian recently through an interview for a friend's YouTube channel. Since that was focused specifically on his music, we've invited him to chat with us here about the clear purpose that drives him to do what he does and the values that have guided him throughout his career. We'll also be sure to talk a little bit about his latest video, "Fall Like Rain", but you can check it out any time at https://youtu.be/UYBzJL1ZT3A?si=N061TptUGb3TXv3f

Learn more about Christian Shields at:

https://www.christianshields.net/

https://www.patreon.com/cw/ChristianShields

https://www.facebook.com/christianshieldslive/

https://x.com/cshieldslive

https://www.youtube.com/christianshields

And you can learn more about "Leading With A Clear Purpose" and "The Values Advantage" here:

https://www.dove-development.net/leading-with-a-clear...

https://www.dove-development.net/the-values-advantage

If you'd get value from even more access, and a chance to check out any of the other 150+ lessons in our Leading At The Next Level program, there's a link in the show notes that you can use to get a 14-day trial for just $1, then get 80% OFF the monthly membership price FOREVER! Every lesson in the digital platform has been approved for recertification credit through the Society or Human Resource Management and the Human Resource Certification Institute, and we deliver new live lessons each month. https://www.dove-development.net/offers/QsP4N3K6/checkout