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Lay of The Land

Lay of The Land

Von: Jeffrey Stern
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 Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.© 2024 Lay of The Land Management & Leadership Ökonomie
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  • #229: Keith Gerchak & Marisa Guterman (Lost & Found In Cleveland) — The Making of a New American Fable on Hope & the Post-Industrial American Dream in the Industrial Midwest (REWIND)

    #229: Keith Gerchak & Marisa Guterman (Lost & Found In Cleveland) — The Making of a New American Fable on Hope & the Post-Industrial American Dream in the Industrial Midwest (REWIND)
    Oct 30 2025
    Nearly a year and a half after our conversation first aired in 2024, Lost & Found in Cleveland is ready to make its way to theaters nationwide on November 7, 2025.When I first sat down with Keith Gerchak and Marisa Guterman, the creative forces behind the film, we explored the decade-long journey that brought this story to life—from writing and directing this cinematic love letter to Cleveland, to raising capital, recruiting a star-studded cast featuring Martin Sheen, Dennis Haysbert, June Squibb, Stacy Keach, and many others, and filming across Cleveland’s iconic landscapes.With the film’s theatrical debut now just around the corner, this feels like the perfect moment to revisit their remarkable story.So, with that exciting update, please enjoy this encore conversation from the Lay of The Land archives with Keith Gerchak and Marisa Guterman, the filmmakers behind Lost & Found in Cleveland, airing in theaters across Cleveland starting November 7, 2025.00:00:00 - The American Dream in Cleveland 00:05:56 - The Journey of Filmmaking 00:19:10 - Character Development and Storytelling 00:32:39 - Challenges and Triumphs in Production 00:42:44 - The Journey of Filmmaking: Vision and Execution 00:44:44 - Challenges of Fundraising in Cleveland 00:46:31 - The Economic Impact of Local Filmmaking 00:49:15 - Building a Sustainable Film Industry in Cleveland 00:51:33 - Changing the Narrative: Cleveland's Film Identity 00:54:53 - Casting Challenges and Triumphs 01:01:38 - Overcoming On-Set Challenges 01:09:21 - The Message of Hope in Film-----LINKS:Lost & Found in Cleveland IMDB: https://www.imdb.com/title/tt4601732/Connect with Keith Gerchak: https://www.linkedin.com/in/keithgerchak/Connect with Marisa Guterman: https://www.linkedin.com/in/marisa-guterman-187677a9/Double G Films: https://www.doublegfilms.com/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/
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    1 Std. und 17 Min.
  • #228: Aaron Slodov (Atomic Industries) — Techno-Industrial Optimism and Exascaling American Manufacturing (REWIND)

    #228: Aaron Slodov (Atomic Industries) — Techno-Industrial Optimism and Exascaling American Manufacturing (REWIND)
    Oct 23 2025
    Nearly a year and a half after our conversation first aired, Aaron Slodov and Atomic Industries have reached an important milestone worth celebrating. Atomic recently announced the close of its $25 million Series A, led by MaC Venture Capital and DTX Ventures, with participation from Narya and others, to accelerate the rollout of its AI-driven manufacturing platform.With this funding, Atomic is expanding its software-defined factory footprint and advancing the AI systems at the heart of its vision—one that has already moved from pilot to production, shipping parts to some of the world’s most demanding OEMs. At its core, Atomic is working to strengthen America’s industrial base by making the manufacturing of physical goods more localized, resilient, and technology-enabled.This felt like the perfect moment to revisit my conversation with Aaron, where we unpack his techno-industrialist philosophy, the deep history of Ohio manufacturing, and why the future of physical production matters so much for our country.So, with that timely update, please enjoy this timeless conversation from the Lay of The Land archives with Aaron Slodov, CEO of Atomic Industries.00:00:00 – The Rise of Techno-Industrialism00:05:56 – The Journey from Bits to Atoms00:10:41 – The Challenges of Manufacturing00:15:47 – Reindustrialization and the Post-Industrial Myth00:20:48 – Atomic Industries: Innovating Manufacturing00:25:42 – Exascaling the Industrial Base00:30:49 – The Future of Manufacturing Talent00:40:46 – The Shift in Manufacturing Careers00:42:50 – Incentivizing the Return to Manufacturing00:44:58 – Cultural Integration of Tech and Manufacturing00:50:38 – Defining Success in Modern Manufacturing00:52:03 – The Importance of a Techno-Industrial Framework00:56:12 – Policy and the Future of Manufacturing01:02:33 – The Potential of Reindustrialization01:05:57 – Storytelling as a Tool for Founders-----LINKS:https://www.linkedin.com/in/abslodov/https://twitter.com/aphysicisthttps://www.atomic.industries/https://www.piratewires.com/p/techno-industrialist-manifestohttps://twitter.com/newindustrials-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/
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    1 Std. und 11 Min.
  • #227: Ralph Lazaro (INaudio) — Building the World's Audiobook Partner

    #227: Ralph Lazaro (INaudio) — Building the World's Audiobook Partner
    Oct 16 2025
    Ralph Lazaro, Co-founder & CEO of INaudio, has spent more than two decades leading high-performing teams and driving innovation. His career began in Fortune 500 companies before he joined Findaway in 2012, where he helped transform the business from a physical device company into a $100M+ digital audiobook powerhouse — a journey that ultimately led to Spotify’s acquisition of Findaway.Now, alongside Blake Squires (who shared his own remarkable entrepreneurial story on episode 206 of Lay of the Land), Ralph is carrying that story forward with INaudio, a spinout from Spotify dedicated to powering the global audiobook ecosystem as an independent company.In our conversation, Ralph shares his decision to leave Charlotte, North Carolina, and move to Cleveland to join Findaway — and the culture that convinced him it was the right leap. He reflects on Findaway’s transformation and the lessons learned from co-founder and CEO Mitch Kroll, who shared his story on episode 128. We also discuss Spotify’s acquisition, what it was like integrating into big tech, and the launch of audiobooks to hundreds of millions of listeners. Ralph walks us through the INaudio spinout process — buying back the very business he helped grow inside Spotify — and what it’s been like stepping back into the founder’s seat.From building a new team and intentionally shaping its culture around past lessons and personal philosophies, to navigating the evolving audiobook industry with new competitors and technologies, Ralph offers thoughtful insights into INaudio’s mission as “the world’s audiobook partner.” He also reflects on entrepreneurship, Cleveland as a place to build, and how his definition of success has evolved.Ralph brings incredible energy, humility, and earned wisdom to this conversation, and I’m grateful to share it with you.00:00:00 - The Findaway Journey Begins00:08:42 - Transitioning from Spotify to Findaway 2.000:16:53 - Exploring Opportunities in Audio00:24:31 - The Evolving Audiobook Landscape00:35:55 - Navigating Leadership Transitions00:41:47 - Lessons from Spotify00:46:56 - Optimizing for Growth00:54:25 - The Future of Audiobooks01:03:14 - The Importance of Leadership in Career Growth01:04:40 - Hidden Gem-----LINKS:https://www.linkedin.com/in/ralph-lazaro/https://www.inaudio.com/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/
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    1 Std. und 15 Min.
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