In this month’s SalesGlobe Signals, Mark Donnolo breaks down why inflation still matters — even as the headlines suggest it’s cooling.

While the rate of inflation has slowed from its peak, its effects remain persistent. Over the past four years, cumulative inflation has erased much of the purchasing power gained in the two decades prior. That means your customers — both businesses and consumers — are still feeling the squeeze.

For B2B organizations, higher input costs and tariff pressures continue to challenge margins. For consumer-facing companies, incomes haven’t kept pace with rising prices, forcing difficult trade-offs. Both trends influence how customers buy, what they value, and how much they can spend — creating ripple effects across pricing, quotas, and sales performance.

Mark also explores how slowing sales and profit margins, combined with stabilizing unit costs, point to pricing pressure rather than pure cost inflation. The question for leaders now isn’t just what inflation is doing — it’s what you’re doing in response.

This edition of SalesGlobe Signals helps you look at inflation through your customers’ eyes and identify the actions that protect your margins, sharpen your value proposition, and drive profitable growth in a tighter market.

• (00:00:00) - Inflation: What Does It Mean for Revenue Growth?
• (00:01:09) - Inflationary Impact on Revenue Growth
• (00:04:33) - Inflationary Direction
• (00:05:39) - Market Signals