In this conversation, Sam interviews Rok, the founder of OLLO Audio, who shares his journey from a hobbyist to a successful entrepreneur in the audio technology industry. Rok discusses the challenges he faced in the early days of his company, the importance of monitoring in audio production, and the misconceptions surrounding pro audio headphones. He emphasizes the significance of professional support in the audio industry and the challenges engineers face when mixing on headphones versus monitors. The conversation also touches on the future of headphone calibration and its potential to become a standard feature in the industry. In this conversation, Sam and Rok delve into the intricacies of headphone calibration, the challenges of innovation in the pro audio space, and the ongoing debate between Harman target tuning and flat response. They explore the evolution of headphone technology to meet immersive audio demands, the production challenges faced by audio engineers, and provide valuable advice for those looking to invest in high-quality headphones. The discussion highlights the importance of material science, calibration, and the need for consistency in audio products.

In this conversation, Sam George speaks with Yvonne Hartmann about the intricacies of artist branding, emphasizing the importance of a cohesive visual identity that resonates with audiences. They discuss common mistakes artists make, the role of social media, and the evolving landscape of branding in the music industry. Yvonne shares insights on successful branding strategies, the significance of storytelling, and the challenges of maintaining consistency across various platforms. The conversation concludes with practical advice for emerging artists on how to define their brand and stay true to themselves.

In this engaging conversation, Grammy-winning producer ⁠Marc Urselli⁠ shares his insights on the music production process, the differences between studio and live sound, and the evolving role of producers in today's music landscape. He discusses the importance of preparation, adaptability, and creativity in the studio, as well as the challenges and pressures of live sound engineering. Urselli also reflects on the impact of technology, including AI and immersive audio formats, on the industry, and emphasizes the significance of respect and personal fulfilment in measuring success as a music professional.