
Industry Intelligence – How to Analyze the Market Before You Build
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You can have the right idea — but if you launch it in the wrong market, with the wrong assumptions, at the wrong time… it won’t land.
In this episode, I walk you through how to gather the kind of market insight that protects your capital, sharpens your offer, and positions you to build strategically — not just passionately.
This is about turning noise into knowledge, and vision into a validated, competitive direction.
We explore:
🔹 How to define your industry and the broader ecosystem you’re entering🔹 Tools like SWOT, PESTEL, and Porter’s 5 Forces — made practical and usable🔹 How to assess if a market is growing, maturing, or declining🔹 The power of understanding regulatory, technological, and cultural disruptors🔹 Knowing your competitors — and how to differentiate with integrity🔹 Identifying unmet needs and real-time market gaps🔹 How to validate your idea before you overbuild🔹 The red flags founders often ignore when assessing opportunity
🖋️ Reflection prompt:
“What do I assume about my market — and what do I need to prove before I build?”
Industry intelligence isn’t a luxury — it’s your first competitive edge.