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  • How to Create a Brand People Want to Represent

    How to Create a Brand People Want to Represent
    Oct 22 2026
    What happens when people genuinely want to represent your brand? In Part 2, Erin Frazier and Annaliese Spradlin explore how intentional experiences, quality products, and audience-specific marketing can transform the way customers and employees connect with a brand. From regional events and national campaigns to promotional products people actually want to wear, they break down why every touchpoint matters. They also discuss measuring brand awareness, adapting content across social platforms, maintaining high standards down to the smallest details, and building a culture where employees are genuinely proud of the company they represent. Connect with Erin Frazier: https://www.linkedin.com/in/erin-frazier-51567694/ Connect with Annaliese Spradlin: https://www.linkedin.com/in/annaliese-spradlin-b689b9141/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    21 Min.
  • What It Takes to Own Your Market

    What It Takes to Own Your Market
    Oct 8 2026
    How do you evolve a brand with nearly 180 years of history without losing what made it successful? In Part 1, Erin Frazier and Annaliese Spradlin join In The Club to break down the strategy behind a major brand evolution, including the decision to shift marketing directly toward the end user and claim a stronger position within the work truck industry. They also explore what it takes to execute a major rollout on a condensed timeline, maintain brand consistency across dozens of locations, and create internal buy-in so employees don't just see a new marketing message, but genuinely believe in what it represents. Connect with Erin Frazier: https://www.linkedin.com/in/erin-frazier-51567694/ Connect with Annaliese Spradlin: https://www.linkedin.com/in/annaliese-spradlin-b689b9141/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    21 Min.
  • How to Build a Brand People Remember

    How to Build a Brand People Remember
    Sep 24 2026
    What does the product you put your logo on actually say about your brand? In Part 2, Angela O’Pry breaks down why quality, audience psychology, and relationships matter when building a brand people trust. From studying what customers actually wear and care about to creating promotional products people actively want to keep, she shares how thoughtful marketing can turn simple brand touchpoints into lasting impressions. The conversation also explores why people ultimately buy from people they know, like, and trust, how marketing supports reputation, and why even great branding only works when the experience behind it delivers. Connect with Angela: https://www.linkedin.com/in/angelaopry/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    26 Min.
  • The Secret to Building a More Creative Team

    The Secret to Building a More Creative Team
    Sep 10 2026
    What makes someone actually remember a brand? In Part 1, Angela O’Pry joins In The Club to explore why the best branding goes beyond putting a logo on a product. She shares how themes, experiences, creativity, and emotional connections can turn an ordinary event into something people actually remember. The conversation also dives into building creative teams, finding inspiration, developing your leadership style, and why sometimes the best ideas happen when you give yourself room to think. Connect with Angela: https://www.linkedin.com/in/angelaopry/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    24 Min.
  • The Lost Art That’s Driving Nexus Licensing’s Growth

    The Lost Art That’s Driving Nexus Licensing’s Growth
    Aug 20 2026
    In Part 2, Ben Pope and Julian Andreola break down why showing up in person still matters in an increasingly digital world. From understanding campus and local culture to building genuine relationships, they share how Nexus approaches collegiate licensing differently. They also discuss creative licensing, The Royalty Report podcast, Nexus’ expansion, and their advice for anyone entering the industry: find your niche, be a sponge, and put yourself out there. Connect with Ben Pope: https://www.linkedin.com/in/ben-pope-04404117b/ Connect with Julian Andreola: https://www.linkedin.com/in/julian-andreola-425832222/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    25 Min.
  • How Nexus Is Disrupting College Licensing

    How Nexus Is Disrupting College Licensing
    Aug 6 2026
    What does it take to stand out in an industry where relationships and reputation are everything? Chris Jaeger sits down with Ben Pope and Julian Andreola of Nexus Licensing Group to explore how Nexus has grown by bringing a hands-on, relationship-first approach to collegiate licensing. They unpack the company’s rapid growth, the importance of getting face-to-face with clients, protecting university brands, and why service, character, collaboration, and commitment are more than just words on the wall. Connect with Ben Pope: https://www.linkedin.com/in/ben-pope-04404117b/ Connect with Julian Andreola: https://www.linkedin.com/in/julian-andreola-425832222/
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    26 Min.
  • Stop Waiting for the Perfect Idea and Just Start

    Stop Waiting for the Perfect Idea and Just Start
    Jul 23 2026
    What separates the entrepreneurs who make it from everyone else? They stop waiting for the perfect idea and simply start. In Part 2, Zach Dulla shares how a passion project became two thriving brands, why speed and storytelling win in the content game, and the lessons he's learned scaling nationwide. From capturing viral sports moments and working with the PGA and Blackhawks to betting on himself and leaving corporate America, Zach delivers a powerful message for entrepreneurs: start messy, stay adaptable, and let the business evolve into what it's meant to become. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    18 Min.
  • How This Company Became The Future of Real Estate Marketing

    How This Company Became The Future of Real Estate Marketing
    Jul 9 2026
    What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach Dulla shares how a COVID side project became one of the leading drone content companies in commercial real estate. He breaks down why companies, universities, and sports teams are embracing drone tours, the power of storytelling through physical spaces, and the entrepreneurial journey of building a business in an entirely new category. Plus, hear the behind-the-scenes stories, lessons learned, and why great content starts with great people. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
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    17 Min.