• Why Your Business Feels Stuck (It’s Not a Strategy Problem, It’s a Belief Bottleneck)
    Jan 15 2026

    If your business feels stuck — stalled growth, inconsistent momentum, or the sense that you’re working harder without getting further — this episode is for you.

    Because here’s the truth most founders miss: when growth stalls, it’s rarely a strategy issue.

    It’s a belief issue.

    In this solo coaching episode, Chase breaks down the concept of the belief bottleneck — the invisible assumptions, stories, and mental ceilings that quietly limit what you allow yourself (and your business) to become. These beliefs shape how you price, who you target, what risks you take, and how confidently you lead — often without you even realizing it.

    You’ll learn why piling on more tactics, tools, and strategies doesn’t fix stagnation, and what actually needs to shift before growth can resume. This isn’t mindset fluff. It’s a grounded, practical reframe for founders who feel stuck despite doing “all the right things.”

    If you’ve ever thought:

    “I should be further along by now.”

    “Why isn’t this working the way it should?”

    “Do I need a new strategy… or something deeper?”

    This episode will help you see the real constraint — and how to start removing it.

    What You’ll Learn:

    1. Why most growth plateaus aren’t caused by bad strategy
    2. How belief bottlenecks quietly cap business momentum
    3. The difference between external constraints and internal ceilings
    4. Common belief patterns that stall pricing, positioning, and confidence
    5. How to identify the belief you’ve outgrown — but haven’t released yet
    6. A simple reframe to unlock your next phase of growth

    Key Insights & Timecodes:

    00:00 —When Growth Feels Stuck, Look Beneath the Strategy

    01:40 — The Belief Bottleneck Explained

    06:30 — Identity Beliefs Quietly Shrink Businesses

    09:50 — Capability Beliefs Create Burnout Loops

    12:50 — Future Beliefs Define Your Growth Ceiling

    Key Takeaway:

    You can’t outgrow the beliefs you built your business on — until you’re willing to challenge them.

    Connect with In Pursuit of Purpose

    Website → https://vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    Resources & Mentions

    1. Purpose Positioning Framework
    2. Profit With Purpose Curriculum
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    20 Min.
  • Why Purpose Is Most Needed in Crisis: A Conversation on Transformational Leadership
    Jan 8 2026

    Too many leaders are exhausted, reactive, and stuck chasing short-term wins—while the world around them grows more complex, divided, and uncertain.

    In this episode of In Pursuit of Purpose, Chase Friedman sits down with Hamse Warfa for a deeply human and strategic conversation on what transformational leadership really requires in this moment. From growing up as a refugee fleeing civil war, to becoming a U.S. State Department advisor, fintech co-founder, and CEO of a national education nonprofit, Hamse’s journey reframes leadership as responsibility—not position.

    Together, they unpack why purpose is most needed in moments of crisis, how profit and impact can (and must) coexist, and what leaders must unlearn to create organizations that are resilient, inclusive, and future-ready. This is a conversation about belief, systems change, and why the shift from hero to guide may be the most important leadership evolution of our time.

    What You’ll Learn:

    1. Why purpose is a leadership discipline, not a branding exercise
    2. How transformational leadership drives ROI, resilience, and trust
    3. Why profit and purpose are not opposing forces—but multipliers
    4. What leaders must change to prepare for a future we can’t fully predict
    5. How identity, empathy, and community become strategic advantages

    Key Insights & Timecodes:

    03:30 — Purpose Is Shaped by Lived Experience

    07:20 — Profit and Purpose Are Not Binary Choices

    12:30 — Leadership Must Embrace Complexity, Not Avoid It

    24:20 — Everything Rises or Falls on Leadership

    30:40 — Purpose Is Proven in Crisis

    Guest Bio:

    Hamse Warfa is a transformational leader, author, and systems thinker focused on equity, inclusion, and shared prosperity. Born in Somalia and raised as a refugee, he has served as a senior advisor at the U.S. Department of State, Minnesota’s Deputy Commissioner for Economic Development, and is currently the CEO of World Savvy, a national education nonprofit. He is also the co-founder of Banku, a blockchain-powered fintech platform expanding economic access for historically excluded communities.

    Connect with In Pursuit of Purpose:

    Website → https://vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    Resources & Mentions:

    1. Hamse Warfa’s website & newsletter → https://hamsewarfa.com
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    48 Min.
  • Stop Chasing Everyone: Focus on Your Super Consumers to Unlock Faster Growth
    Dec 18 2025

    Here’s a hard truth: you don’t have a competition problem — you have a clarity problem. When your message tries to resonate with everyone, it ends up resonating with no one. The result? Burnout, slow growth, low conversions, and a brand that disappears into the noise.

    In this fast, high-impact Quick Hit, Chase reveals why real momentum starts by focusing on your super consumers — the 20% of your audience who generate 80% of your results. These are the people who “get it,” need it, and feel emotionally aligned with the way you see the world.

    You’ll learn how narrowing your focus, claiming your own “blue ocean,” and building your brand around the people who value your purpose most can instantly increase clarity, conversions, and referrals. Less chasing. More magnetizing.

    If you feel like you’re shouting into the void, this episode shows you how to create your own space, your own tribe, and your own category.

    What You’ll Learn

    • Why your biggest barrier isn’t competition — it’s lack of clarity and focus.
    • How to identify your super consumers, and why they drive the majority of revenue.
    • Why creating your own category beats fighting in crowded markets.
    • How to connect with the emotional and psychological layers of your ideal client.
    • A simple exercise to identify the 1–2 clients who represent your future best customers.

    Key Insights:

    00:18 — Your Problem Isn’t Competition — It’s Clarity

    01:05 — Stop Targeting the Masses — Start Calling In Your Tribe

    02:40 — Create Your Own Category (Your Blue Ocean)

    04:52 — Focus Beats Volume

    10:45 — Find the 1–2 Clients You’d Clone

    Connect with In Pursuit of Purpose™

    Website → https://vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    If this Quick Hit gave you clarity:

    ⭐ Leave a quick review

    🔁 Send this episode to a founder who’s doing too much for too little

    🎧 Follow In Pursuit of Purpose™ for new weekly episodes

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    14 Min.
  • Confusion Is Killing Your Business: How to Align Your Messaging to Unlock Sustainable Growth
    Dec 11 2025

    50% of businesses fail in the first five years—not because they don’t care or don’t work hard, but because they can’t clearly explain why they exist and why it matters. When your message is muddy, your marketing is dead on arrival. In a post-trust, BS-sensitive marketplace, customers can smell misalignment faster than you can throw ad dollars at it.

    In this solo coaching episode of In Pursuit of Purpose—you’ll learn why confusion is far more expensive than clarity, and how misaligned brands quietly bleed trust, talent, and revenue.

    Chase walks you through a simple but powerful Brand Clarity Blueprint using an updated Golden Circle–inspired model to align your deeper purpose with your message and your offers. You’ll hear real-world examples from Tony’s Chocolonely, Allbirds, Bombas, Death Wish Coffee, and Liquid Death—brands that turn belief into bottom-line growth through operationalized purpose and radical alignment.

    If growth feels stalled, your team feels disconnected, or your marketing feels like shouting into the void, this episode offers one core concept, one actionable tool, and one truth: you’re not suffering from a lack of demand—you’re suffering from a lack of clarity and connection. Let’s fix that.

    What You’ll Learn

    1. Why most founders fail after launch—not from effort, but from lack of alignment.
    2. How to define a specific, non-generic purpose that attracts believers, not browsers.
    3. Why your “how” is your proof—and how great brands bake purpose into operations.
    4. How misalignment silently kills team morale, customer trust, and revenue.
    5. A 5-minute Brand Alignment Audit you can run today to check if your message is clear enough to scale.
    6. How to turn your purpose into a content engine using the Post with Purpose workbook.

    Key Insights & Timecodes:

    00:01 — The Real Reason Businesses Fail

    04:50 — Confusion Costs More Than Clarity

    07:00 — Disengaged Teams Are a Hidden P&L Problem

    13:20 — Turning Purpose into Proof (Framework in Action)

    21:00 — The 5-Minute Brand Clarity Check

    Connect with In Pursuit of Purpose™

    Website → https://vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    Resources & Mentions:

    1. Post with Purpose Workbook — Turn purpose into a content plan.
    2. Purpose Positioning Framework — Turn your mission into your market edge.
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    25 Min.
  • Purpose to Performance: How to Build Impact Systems That Drive Real Business Results (with Sienna Jackson)
    Dec 4 2025

    Most founders talk about purpose — but the ones who win are the ones who can prove it.

    In today’s post-trust, post–purpose-washing economy, saying you care about impact isn’t enough. Stakeholders, customers, investors, and employees expect evidence. And the brands that can measure their impact are the ones gaining loyalty, improving performance, and widening their competitive moat.

    In this powerful conversation, strategist and cultural leader Sienna Jackson reveals how to turn purpose into performance by building simple, actionable impact systems that drive real business results. From Theory of Change models to stakeholder check-ins to low-tech measurement tools any founder can use, this is a masterclass in building impact the right way — grounded in accountability, data, and ROI.

    If you want to protect your credibility, strengthen your brand, and build purpose-driven systems that actually pay off, you’ll want to take notes.

    What You’ll Learn:

    • Why purpose-washing destroys trust — and how to avoid it
    • How to turn vision into measurable outcomes that drive performance
    • A simple way small businesses can build a Theory of Change
    • Why stakeholder check-ins are your early warning system
    • How impact measurement becomes a true competitive advantage

    Key Insights:

    00:46 — Story Is Strategy

    06:40 — Purpose Requires Proof

    12:50 — From Purpose to Practice

    17:35 — Small Teams Can Still Drive Big Impact

    35:19 — One Practice Every Company Needs

    Guest Bio:

    Sienna Jackson is a strategist, cultural leader, and founder of Zoran Creative Strategy, advising nonprofits, global funds, and Fortune 500 companies on impact measurement and social value frameworks. She serves on the boards of Social Value International and Social Value US and is widely recognized for transforming ambitious purpose into measurable, sustainable systems that fuel real business performance.

    Connect with In Pursuit of Purpose™

    Website→ vanquishmediagroup.com

    Listen on → Apple

    Podcasts | Spotify | YouTube | Amazon Music

    Resources Mentioned:

    • Social Value International
    • Impact Management Platform
    • Purpose Positioning Framework

    If this episode resonated:

    ⭐ Leave a quick review

    🔁 Share it with one founder who needs to hear it

    🎧 Follow In Pursuit of Purpose™ for new weekly episodes

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    39 Min.
  • Building Brand Trust: How to Turn Proof (RTBs) into Lasting Customer Loyalty
    Nov 20 2025

    Every brand makes promises. But only a few deliver proof.

    In a noisy world full of marketing claims, trust has become the ultimate competitive edge. In this week’s episode of In Pursuit of Purpose, I unpack how to turn proof—your results, reputation, and real-world impact—into lasting customer loyalty using the “Reasons to Believe” (RTB) framework.

    It’s not about what you promise.

    It’s about what you can prove.

    What You’ll Learn:

    • The Trust Crisis: Why belief is your biggest business challenge
    • Proof over Promises: How credibility compounds
    • The “Reasons to Believe” Framework
    • Turning results into reputation
    • The psychology of belief and brand loyalty

    Key Insights:

    00:45 — The Age of White Noise

    02:40 — The Belief-Behavior Bridge

    04:10 — Case Study: From Look-Alike to Category Leader

    06:55 — The RTB Framework

    08:43 — The Challenge: Stress-Test Your Claims

    Connect with In Pursuit of Purpose™

    Website→ vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    Resources & Mentions:

    Purpose Positioning Framework

    If this episode resonated:

    ⭐ Leave a quick review

    🔁 Share it with one founder who needs to hear it

    🎧 Follow In Pursuit of Purpose™ for new weekly episodes

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    10 Min.
  • What Is Purpose Positioning: How to Turn Your Mission Into Your Greatest Competitive Advantage
    Nov 13 2025

    But in today’s overcrowded, AI-driven, post-trust marketplace, purpose isn’t your story — it’s your strongest strategy and competitive edge for market differentiation in a ‘sea of sameness’.

    Purpose Positioning is a new framework that turns your mission into greater margin, market share, and momentum.It’s how purpose-driven businesses build trust, charge premium prices, and scale with integrity — not burnout.

    In this solo coaching episode, Chase Friedman unpacks the Purpose Positioning framework and how it helps you transform belief into bottom-line growth.

    What You’ll Learn:

    1️⃣ Clarify Your Purpose — Define the reason your business deserves to exist.

    2️⃣ Find Your Perspective — Shape the beliefs that separate you from competitors.

    3️⃣ Know Your Persona — Align your purpose with the people who share it.

    4️⃣ Build Your Proof — Back up your message with evidence and impact.

    5️⃣ Claim Your Position — Own the space only your brand can occupy.

    Because brands without purpose compete on price.

    Brands with Purpose Positioning compete on deeper levels of customer connection.

    If you’ve ever wondered how to connect your why to real-world ROI, this episode gives you the blueprint to lead with clarity, conviction, and confidence.

    Purpose isn’t fluff — it’s your sharpest competitive advantage.

    Key Insights:

    00:25 — The Myth That’s Holding Founders Back

    02:30 — When You Skip Purpose, You Lose Alignment

    05:40 — Proof That Purpose Pays Off

    08:05 — The 5 Ps of Purpose Positioning

    12:32 — From Why to ROI

    13:53 — The Purpose-Profit Paradox

    15:15 — Your One-Sentence Challenge

    Connect with In Pursuit of Purpose™

    Website→ vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    Resources & Mentions:

    Purpose Positioning Framework

    If this episode resonated:

    ⭐ Leave a quick review

    🔁 Share it with one founder who needs to hear it

    🎧 Follow In Pursuit of Purpose™ for new weekly episodes

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    16 Min.
  • Purpose Through Play: Marie Genevieve Pawlak on The Shift That Saved My Business
    Nov 6 2025

    When the C-suite grind stops feeling like success, what comes next? In this conversation, strategist and Prime Alchemy founder Marie Genevieve Pawlak shares how a layoff became the catalyst for a purpose-driven pivot—and why play is her unfair advantage in leadership transformation. Together, she and Chase unpack the power of transferable skills, authentic positioning, and building confidence by leaning into what lights you up. This episode is for anyone ready to reimagine their work without losing themselves in the process.

    What You’ll Learn:

    • How to conduct a quarterly “career audit” for clarity and growth
    • The art of identifying transferable skills across industries
    • Why play drives retention, collaboration, and culture in business
    • How to position your business by leaning into authenticity
    • Why alignment—not hustle—is the foundation for purpose-driven success

    Key Insights:

    01:20 — The Pivot That Started It All

    05:58 — Burnout, Honesty, and Transferable Skills

    13:36 — From Side Hustle to Sovereign Business

    20:29 — Play Is a Serious Business Strategy

    24:58 — Differentiate by Being More You

    Guest Bio:

    Marie Genevieve Pawlak is the founder of Prime Alchemy, a consultancy that transforms leadership through experiential, play-based learning. With a career spanning higher education and manufacturing, Marie blends systems thinking, humor, and heart to help leaders solve complex challenges with creativity and clarity. She’s also an author and advocate for civic education, bringing purpose and play to every room she enters.

    Resources & Mentions:

    Purpose Positioning Framework

    Additional Mentions: Prime Alchemy, Frameworks of the Mind by Howard Gardner, Click by Jack Knapp, Marie’s children’s civics series

    Connect with In Pursuit of Purpose™

    Website→ vanquishmediagroup.com

    Listen on → Apple Podcasts | Spotify | YouTube | Amazon Music

    If this episode resonated:

    ⭐ Leave a quick review

    🔁 Share it with one founder who needs to hear it

    🎧 Follow In Pursuit of Purpose™ for new weekly episodes

    Mehr anzeigen Weniger anzeigen
    38 Min.