In this episode, I'm closing out season two of In Pursuit of Purpose, and it felt like the right moment to talk about something almost every founder wrestles with in private. You are never going to know it all before you start.

This season has been about building clarity. Clarity around who you serve, what matters, and what needs to go. But clarity was never meant to be the finish line. It's what gets you moving.

So today I'm talking about what happens next. How to take real action when you don't have certainty, when the plan isn't fully buttoned up, and when preparation has quietly turned into procrastination.

Because here's the truth. You don't get certainty first. You get contact.

Real conversations. Real offers. Real feedback. Sometimes a few bruises along the way.

I walk through what I call the Founder Field Test, a simple framework for naming what you actually know, naming what you're only assuming, and running one focused test that tells you the truth instead of guessing it in your own head.

This isn't about being reckless. It's about trading perfection for evidence.

This conversation is for anyone standing at the edge of a decision right now. Holding back a launch, a pitch, or a next step because it doesn't feel ready yet. It probably never will. Take the step anyway.

1. Why waiting for certainty before you act keeps you stuck, and what to do instead
2. How to tell the difference between responsible preparation and preparation that's really procrastination in disguise
3. The four steps of the Founder Field Test, from naming what you know to defining the evidence that proves or disproves your idea
4. Why your first test result isn't the final verdict, and how much time to actually give an idea before you judge it
5. How to reframe failure and rejection as data instead of a referendum on your worth

00:05:10 – Clarity Isn't the Finish Line

"Clarity is not meant to be the final destination."

00:07:25 – Picking a Launch Date Anyway

"I've picked a date, and if not everything's ready, then so be it."

00:14:25 – When Preparation Becomes Procrastination

"At some point, too much preparation just becomes procrastination."

00:20:05 – Expect to Fail, A Lot

"You gotta be willing to fail at least nine times outta 10, at least."

00:21:57 – Introducing the Founder Field Test

"I wanna take you through this founder field test."

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• Watch on → YouTube
  

If this episode gave you the push you needed, follow the show, leave a quick review, and share it with someone building something of their own. Head to ChaseRyanFriedman.com for more resources and to keep building your own purpose positioning strategy.

In this episode, I'm joined by Greg Hemmings, filmmaker, entrepreneur, and founder of Hemmings House Pictures, a certified B Corp, and Hemmings Films, producer of documentaries and series for networks like NBC Universal and Syfy.

This conversation is for anyone building something meaningful who needs a more honest conversation about what it takes to keep going when sh*t hits the fan.

What You'll Learn

• How to tell the difference between conviction and stubbornness when the pressure is real
• Why the easy yes can slowly turn your company into something you never meant to build
• How to recognize founder burnout and creative atrophy before it takes the business down with you
• A practical explanation of the triple bottom line (profit, people, planet) any business can apply

Why honest "things aren't good" conversations unlock real support in entrepreneur networks

Key Insights & Timecodes

02:20 - Meet Greg Hemmings

05:05 - From Drummer to Filmmaker: Greg's Origin Story

13:55 - When Purpose Meets Payroll: Long COVID and Losing the Spark

21:00 - A Healing Journey in the Peruvian Andes

29:29 - The Cost of Saying Yes and the Courage to Say No

39:38 - The Triple Bottom Line and the Fourth P

Guest Highlight

Greg Hemmings is a pioneer in positive social impact filmmaking and the founder of Hemmings House Pictures, a certified B Corp and 1% for the Planet member based in Saint John, New Brunswick, and Hemmings Films, an original content company producing documentaries and television for global broadcasters including NBC Universal and Syfy. His accolades include the Royal Commonwealth Society's Vision Film Award, three Banff World Media Festival Rockies Awards, induction into Atlantic Business Magazine's Top 50 CEO Hall of Fame, and an honorary doctorate from the University of New Brunswick.

After long COVID and a business downturn tested everything he'd built, Greg turned his camera on his own recovery. The result is Rewiring the Muse, a documentary series exploring the neuroscience of creativity, flow states, and music, and why creative practice is essential for leaders who've lost their spark.

Resources & Mentions

• Website: Hemmings House & Hemmings Films
• Watch: Rewiring the Muse on YouTube
• Greg Hemmings on LinkedIn
• 1% for the Planet

Connect with In Pursuit of Purpose

• Listen on → Apple Podcasts | Spotify | Amazon Music
• Watch on → YouTube

In this episode, I'm joined by Jamie C. Grace, Transformation Advisor, educator, and founder of the School of Original Design and Medicine For The People.

With a background in Molecular and Cellular Biology and advanced training in neuroscience, psychology, trauma-informed transformation, and human development, Jamie has spent her career bridging faith, science, and practical wisdom to help people create lasting change.

Together, we talk about identity, transition, and personal evolution, especially what happens when the version of you that got you here no longer fits the business, life, or leadership you are ready to step into next.

Because you can build the career.
You can grow the business.
You can become the capable one, the strong one, the person everyone counts on.

And then one day you realize the identity you worked so hard to build has quietly become too small for the life and business you actually want to lead.

Jamie's signature message says it best: you're not broken, you're just out of design.

We get into why transition feels so disorienting, how burnout can reveal an identity that no longer fits, the masks high performers wear, and how to rebuild from a place of truth, design, and deeper purpose.

This conversation is for anyone standing between who they have been and who they are becoming. And for founders especially, it is a reminder that you cannot build a more aligned business while clinging to an outdated version of yourself.

Resources & Mentions

• • Website: Jamie C. Grace
  • Jamie C. Grace on LinkedIn
  • On social –> @jamiestarcrawford
  • School of Original Design (URL to be added)
  • Medicine For The People (URL to be added)

  Connect with In Pursuit of Purpose

  • Listen on → Apple Podcasts | Spotify | Amazon Music
  • Watch on → YouTube

  Thanks for listening to In Pursuit of Purpose. If this episode helped you, follow the show, leave a quick review, and share it with someone who's building something meaningful. And remember: you are ready to take the next step. So what are you waiting for? Head to ChaseRyanFriedman.com to start building your own Purpose Positioning strategy, explore free resources, and find more inspiration for the road ahead. Onwards.