Lisa Kilrea is the Founder of WSI eResults, a leading digital marketing agency that specializes in helping manufacturers, distributors, and B2B companies grow through AI-powered, data-driven strategies. With over 20 years of entrepreneurial experience and a proven track record, Lisa has led WSI Results to deliver standout lead generation and revenue growth in the industrial sector. Her background includes work with major brands like Quaker Oats and BP Petroleum, and she's known for pioneering innovative marketing tactics that blend traditional expertise with cutting-edge digital solutions.

Search used to feel predictable. Today, it's happening everywhere at once, inside AI tools, chat interfaces, and platforms that never existed a few years ago. So how do businesses stay visible when the rules of discovery keep changing?

For Lisa Kilrea, the answer starts with a mindset shift. Drawing from her experience as a digital marketing strategist focused on complex B2B buying journeys, Lisa explains that SEO has evolved into "search everywhere optimization," where being cited by AI tools matters as much as ranking on Google. She points to how buyers now do deep research inside large language models before ever visiting a website, compressing the sales cycle and raising the stakes for authority and trust. The takeaway is clear: companies that adapt early don't just keep up, they gain a measurable edge as search behavior transforms.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea, Founder of WSI eResults, is interviewed by Chad Franzen of Rise25 to discuss navigating SEO in an AI-driven world. They explore why SEO is now the backbone of digital strategy for manufacturers, how AI tools are reshaping buyer research and conversions, and what "search everywhere optimization" really means in practice. Lisa also shares advice on measuring SEO success through conversions instead of vanity metrics.

Lisa Kilrea is the Founder of WSI eResults, a leading digital marketing agency that specializes in helping manufacturers, distributors, and B2B companies grow through AI-powered, data-driven strategies. With over 20 years of entrepreneurial experience and a proven track record, Lisa has led WSI Results to deliver standout lead generation and revenue growth in the industrial sector. Her background includes work with major brands like Quaker Oats and BP Petroleum, and she's known for pioneering innovative marketing tactics that blend traditional expertise with cutting-edge digital solutions.

Digital marketing can feel like a gamble for manufacturers, especially when results don't show up overnight. With long sales cycles, technical buyers, and constantly changing platforms, how do you actually measure success and know you're investing in the right places?

According to Lisa Kilrea, a digital marketing strategist with extensive experience in the manufacturing space, success starts with treating digital marketing as an investment, not an expense. She explains that measurable results come from strategy-first thinking, setting realistic expectations, and understanding that quick wins like paid ads play a different role than long-term drivers like SEO. When those pieces work together, manufacturers can build credibility, fill their pipeline, and see ROI that far outweighs the initial spend.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea, Founder of WSI eResults, is interviewed by Chad Franzen of Rise25 to discuss creating measurable digital marketing success for manufacturers. They cover why strategy must come before tactics, how to set realistic timelines for leads and ROI, and the power of an integrated, multi-channel approach.

Dan LaTurno is President and CEO of Peoria Production Solutions, a Peoria, Illinois–based contract manufacturing company dedicated to providing meaningful employment opportunities for individuals with disabilities. Under Dan's leadership since 2019, the company has nearly doubled its annual sales from $18 million to over $34 million, expanded to two locations, and grown its workforce from 140 to more than 220 workers, with a remarkable turnover rate of just 2%. With over 30 years of experience in manufacturing and operations management, Dan is recognized for his commitment to inclusive hiring and for championing opportunities for neurodiverse individuals and people on the autism spectrum.

In an era where diversity and inclusion are often buzzwords, how do you create an environment where these values are genuinely at the heart of your business strategy? Can an organization thrive while also making a meaningful impact on the lives of individuals often overlooked by traditional hiring practices?

For Dan LaTurno, the answer lies in embracing inclusion as both a core value and a business advantage. Dan believes that the key to success is not just focusing on profit margins but creating opportunities for those who face the greatest barriers to employment. His company operates as a nonprofit yet performs with the efficiency of a for-profit business. The focus is clear: employ individuals with disabilities and provide them with a supportive and respectful workplace, where their unique skills are not only welcomed but celebrated.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Dan LaTurno, President and CEO of Peoria Production Solutions, to discuss the intersection of business growth and inclusion. They explore how Dan's leadership has propelled the company's impressive growth while staying true to its mission of employing individuals with disabilities. Dan also offers valuable insights into navigating the challenges of scaling while staying aligned with core values.